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Professor Yogesh K. Dwivedi is a of Digital Marketing and Innovation and Dr Laurie Hughes GENERATIVE AI: WHAT IS IT AND WHAT ARE THE IMPLICATIONS FOR SOCIETY?
Generative Artificial Intelligence is a branch of artificial intelligence that uses deep learning algorithms, trained on large datasets, to generate content such as text, images, videos, and music. ChatGPT is just one example of generative AI that can generate human-like responses to text prompts and can be used in a variety of applications such as chatbots, language translation, and content creation. As these technologies continue to evolve, they have the potential to revolutionise the way we interact with machines and each other. However, it’s important to be aware of the potential ethical implications and to ensure that these technologies are used for the benefit of all. In this episode, Professor Yogesh Dwivedi and Dr Laurie Hughes discuss the potential benefits, challenges and risks associated with using generative AI platforms such as ChatGPT in education and the implications that the adoption of generative AI may have for individuals, organisations and institutions in wider society.
RESEARCH CENTRES: Swansea Innovation Lab (i-lab): Developing a greater understanding of innovation, its management, and its influence on consumers, employees, citizens, organisations, markets and society.
COLLABORATIONS WITH ORGANISATIONS IN
WORLDWIDE 53 COUNTRIES
The Hawkes Centre for Empirical Finance: Aims to advance the understanding, development and application of tools and techniques relevant to the analysis of financial and macroeconomic data and phenomena. Centre for People and Organisation (C4PO) : Social science researchers that engage with issues associated with Organisational Behaviour and Human Resource Management. Centre for Visitor Economy Research (CVER): Dedicated to the creation, marketing and management of vibrant, inclusive and sustainable communities across Wales and beyond.
To hear more about Generative Artificial Intelligence, scan the QR code or visit: swansea.ac.uk/research/ podcasts/season-3/the- implications-of-generative-ai/
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