TZL 1470 (web)

ON THE MOVE NORTHERN ENGINEERING PROMOTES DANNY WEBER AND ROBBIE LAUER TO SENIOR PROJECT MANAGERS Northern Engineering Services, Inc., provider of civil engineering and land surveying services in Northern Colorado, has promoted Danny Weber and Robbie Lauer to the position of Senior Project Manager. Weber and Lauer have more than 32 years of combined civil engineering experience. They currently work in the firm’s land development department, but they have relationships in both the public and private sectors. They have improved the quality of life in our communities through the delivery of thousands of single-family and multi- family housing units, as well as numerous non-residential projects. Additionally, Lauer and Weber improve the lives of the teams they manage by coaching and developing multiple project engineers. “Robbie has been instrumental in my growth at Northern; encouraging me to expand my boundaries as an engineer, as well as integrate myself within the company and the culture,” said project engineer, Elliott Miller. “He pushes me to work on my weak spots, while always

being there to answer any questions or provide any support, both personally and professionally.” Project engineer, Sterling Hallauer adds, “Danny is the kind of supervisor everyone should aspire to be. He keeps a high bar for the quality his team produces, yet goes out of his way to ensure they have the resources and support to meet that bar and know that the expectations are reasonable. He brings an enthusiasm and energy every day that contributes greatly to the reputation Northern has to both clients and colleagues alike, and is always a pleasure to work with and learn from.” “The clients that Danny and Robbie have supported and the projects they have managed are some of the most prominent in our region,” said firm president and CEO, Nick Haws. “Their promotions validate the importance and impact they have, not just at Northern Engineering, but in the communities we serve.” Weber holds a bachelor’s degree in civil engineering from the University of Wyoming. He is licensed Profesional Engineer in his native state of Wyoming, as well as Colorado. He resides in

Fort Collins with his wife, Ida, and son, Leo. Lauer studied civil engineering in his home state at Northwest Kansas Technical College. He resides in Wellington with his wife, Andrea, and daughters, Rorrie and Rylan. Northern Engineering has served Northern Colorado communities for 35 years. As the northern Front Range has grown, so has the firm, which has become the largest civil engineering and land surveying firm headquartered in the region. The Northern team strives to continuously improve their services, takes responsibility for their impact on the lives of others, and deeply respects their clients, partners, and each other. As stewards with an ownership mindset, Northern Engineering employees improve the quality of life in their communities. Recent projects include Timnath Middle School/High School, Eaton High School, Greeley West High School, Odell Wine Project, TPC Colorado/Heron Lakes, Hudson Memorial Park, and multiple Habitat for Humanity Communities. Office locations are in downtown Greeley and Old Town Fort Collins.

4. Get all of your marketing reports from this thing. All the info should be in there. If it’s not there, don’t report it and then maybe the offenders will be sure that doesn’t happen again. You have to insist the system be used if it is going to be any good. 5. Harvest everyone’s contacts from Outlook so you can beef up the CRM. There is a lot of gold on each employee’s network. Get those names into your CRM. 6. Use your CRM for marketing, client surveys, invitation lists, and holiday cards. The more you use it, the better the information is. 7. Focus on adding names versus making corrections. Sure accuracy is crucial. But adding more names instead of seeking perfection is even more important. I often see this preoccupation with perfection getting in the way of adding people to the system. Don’t let that happen to you! Is any of this making sense to you? I hope so, and I hope you will listen. Your CRM should be a major asset for your firm – right behind your brand, your reputation, and your people. Make it so! Mark Zweig is Zweig Group’s chairman and founder. Contact him at mzweig@zweiggroup.com.

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using it every day to track their client and potential client interactions, how can you expect the rest of the people in the firm to do so? You can’t. They need to be adding names of people they meet, making corrections when needed, and recording calls, meetings, and proposals made. 2. Don’t use your admin people as the sole means of maintaining the CRM. Some firms think they can do this. It won’t work. It says it’s not important enough for the line staff to do it themselves. Big mistake! 3. Track and report activities in the CRM regularly. I would share the total number of organizations, people, new names added, and corrections made with every employee of the firm at least once a week. It shows the importance of it when you do this. “It’s not a radical idea like it once was to have all the information on your clients and potential clients in one place where anyone in the firm can access it. It’s just smart.”

THE ZWEIG LETTER JANUARY 2, 2023, ISSUE 1470

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