WELCOME
As we prepare for our 2nd Annual Production Sale here at the ranch, we reflect on what has undoubtedly been an historic year. We hope that you have been able to capture greater profitability that’s been recently prevalent in the cattle sector. As we continue to build our brand and the reputation of the MCC prefix our focus is on breeding balanced trait cattle for profit and sustainability. Balance is what we hang our hat on as we evolve as a seedstock operation. We are a family of livestock judgers, so the core value of looking at stock is not only one of our pastimes, but it is also our passion. Visual appraisal will always be part of the equation here at MCC. Numbers are equally important, but we refuse to chase the numbers at the expense of phenotype. 2026 will mark our 30th anniversary ranching in Nebraska. We have spent the last three decades balancing feeding cattle with breeding cattle. Cattle pay the bills at MCC. We know the value of a maternal cow as well as the importance of the two main drivers of profitability in the feedlot: performance and carcass traits. It is our job as a seedstock provider to select genetics that will perform at a high level phenotypically while offering desired numeric credentials. Pursuing a balance in these areas is what drives us every day to create profit in the pen and longevity in the cow herd. Most importantly, we want to express our gratitude toward our customers and community. We were truly blessed with great atten- dance at our first production sale here at the ranch last February. Your support and belief in our program is humbling. Throughout the year we have received comments from bull customers about how the bulls have successfully held up in their operations. We have also received inquiries from potential customers that have heard about us through current customers. Nothing beats word-of- mouth advertising and we are grateful for that. Looking to the future, we pray for moisture and we trust that God will provide.
We invite you to stop by anytime to view the offering. We are looking forward to another great year. Come enjoy a brisket meal with us and acquire your next herd sire or foundation female! We will have the ice cream machine running! God Bless, Jay & Shauna Meyring
THE MEYRING FAMILY
To discuss the offering ahead of the sale, please feel free to reach out to Jay at 308.763.1017, Jayce at 308.629.7975 or Seth at 308.763.1542. We would love to visit with you about the cattle!
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