Starting an agricultural entity from scratch is desirable but seldom accomplished in today’s financial environment. The investment in land, equipment, and stock is a mountain in itself. However, it’s the stories of sacrifice and discipline that intrigue most agricul- turalists, as those who achieve the goal share stories, we can all learn from. Passion, no doubt, fuels the fire, but discipline must come first and foremost in the infant stages if that passion is to become a way of life. Very few have the grit to meet the challenges and overcome the setbacks often encountered in the volatile marketplace; a business mind with a sharp pencil is an absolute must to grasp and employ all available risk management tools. Jay and Shauna Meyring come from deep Colorado roots, but the opportunity to relocate to Western Nebraska to pursue their life passions and goals in the beef industry was the catalyst. They will humbly admit that they have had help and affiliation with several great people throughout the industry to credit their success, but it was the tenacious application of discipline and forethought that continues to push the outfit across the finish line. As their family grew up on the ranch and moved off to further their education, the writing on the wall told the ranching couple they needed to expand into the seedstock sector of the business in preparation for the potential return of the next generation. The best asset this outfit has for seedstock production is the deep roots they have in the cattle feeding and commercial cow calf sectors of the beef business. Every female or sire acquisition is done with a focus on the bottom line and low-input conversion to maximize returns. As one studies the pages of this sale book, note the combined traits leading to growth, carcass, and maternal performance. We see this offering as strong for the full-circle approach to the beef business. For those who are commercially affiliated, Jay would love the opportunity to feed the genetics offered. The family operation is serious about improving the end product and also desires to continue improving the female base in terms of maternal instinct and drive. Without the cow, the business cannot go on. Jay and company understand that heifer retention is necessary and realize that the marketplace and the industry have been very terminal driven in an effort to keep up with supply and demand. They have been selecting sires to use at the breeding box that are all-inclu- sive or driven toward terminal or maternal to provide you, the existing or prospective customer, with the product that you need. Last year’s offering was well received across the region, and we fully anticipate this set of stock to outperform 2025 by a good mar- gin. The firm’s quest to invest in the best sires and donors to employ has been met with more specific selection requirements, with a strong focus on quality. Jay understands, as well as any cattle feeder, that most of the stock on feed today is still appraised by the human eye, so quality and scale still matter. This is the thinking behind the steady improvements in phenotype and performance measurements, supported by genomically enhanced data. They are committed to producing the very best to fit the mold that makes the customer the absolute, most profitable return. The team at Innovation AgMarketing invites you to attend the second annual production sale for the Meyring Family at their new, climate-controlled event center. We promise the cattle will be great and the hospitality greater. If you need any assistance with selection, additional information, or sight unseen purchasing, please reach out to any of the Meyring or Innovation team. We hope to see everyone at the ranch outside of Alliance, Nebraska on February 26, 2026. Enjoy the cattle and thank you for your interest, Graham Blagg Tim Anderson Jered Shipman
Made with FlippingBook - Share PDF online