Where would the U.S. Beef Industry be without the influence and challenge of the Angus breed? The Angus breed makes the industry better in so many ways that many would never consider. Of course, the Angus female has rivals, but they are very few when it comes to full-circle production and longevity. The Certified Angus Beef program has had as much impact as the major influx of Angus influence throughout the industry. The coveted, branded program has forced all other breeds to step up their game in carcass quality and value as the industry experiences a higher percentage of Choice product each year, with the Prime quality grade becoming more prevalent and consistent as well. The cattle within the herd book can be used to produce a product far superior to all others, and that’s why the influence is so strong throughout, as everyone loves the affiliation with a winning product. The Johnson Family of Chestnut Angus has been breeding high-quality Angus seedstock for decades. Glenn’s approach has not wavered since day one. The focus has always been on a total program approach. The sacrifice of either sex for marketing purposes has been completely unacceptable. Male progeny are expected to perform the roles for which they are utilized, and females must become productive mature cows with impeccable udder quality and milk volume, while maintaining the maternal instinct that Glenn refuses to sacrifice. For these reasons, many seedstock and commercial cattlemen alike have gravitated toward the influence of a Chestnut bull or female in the past five years. Glenn and Wesly both understand that good livestock are built from the ground up. Cattle that are good at the surface with skeletal integrity, base width, depth and rib shape, are a must to carry the muscle and product that the program is strongly known for. Performance, in terms of scale measurements, reflects not only the generational selection methods but also is reflective of the maternal machine’s ability to raise bigger cattle without adversely affecting the cow’s ability to breed back within the firm’s calving window. The paper profiles affiliated with the stock between the covers of this book mirror what the stock can do on the hoof and it also gives insight into what they can contribute to the ultimate end product on the rail. As the marketing team, we know what these cattle are made of and how they acclimate to new environments. The success stories continue to pile up as those who have invested in the brand keep coming back and new customers are added to the list annually. Building an empire is not a simple task, but when one knows what they are investing in and has confidence that the building blocks are stacking up, the journey becomes clearer. The core values on which the operation was founded remain in place and will not waver. These are the kind of Angus cattle that can go British on British or cross well with a set of Continental-bred cows. They are also suitable to be kept exclusively Angus, but we know for a fact that they feed, convert, and grade with ample premiums attached, and the daughters will enhance any program’s production values and guard the bottom line. We encourage you to attend the annual production sale of Chestnut Angus in person or online. This is a highly anticipated annual offering of some of the very best Angus in the nation for all things beef production. The cattle are the highlight, but the hospitality and fellowship will follow suit. If you should need assistance with additional information, selection, or sight unseen purchasing, we encourage you to contact Glenn, Wesly, Dawson or any of the Innovation AgMarketing team, as they will be more than eager to assist. Until then, enjoy the offering, safe travels, and thank you for your interest. DEAR CATTLEMEN & WOMEN,
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