Roz Strategies July August 2019

The Roz Report

JULY/AUGUST 2019

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Tax Man on the Street Entertaining Marketing to Get Amazing Results

Days before the tax day deadline of April 15, I took a film crew out toVenice Beach and interviewed people on a variety of tax questions. This sounds like an odd way to spend an afternoon at the beach, but it was actually a lot of fun. I asked people questions like if they believed the claim that 13% of people cheat on their tax returns (most people thought it was much higher) or what they were going to do with their tax refund. Afterward, we had the interviews edited into a short, two-minute video and uploaded it toYouTube and shared it by posting it on Facebook and LinkedIn. We also emailed it to our members, and actually everyone on our list! I’ll admit, I wasn’t sold on this plan at first. Roslyn has been trying to talk me intomaking a video like this for the last five years. I didn’t want to do it because I didn’t think it offered any value to anyone, but Roslyn pointed out that the video would offer people a different kind of value: entertainment. She said it would be a nice break for everyone, and especially those who were working long hours preparing tax returns to take a moment to laugh. The subject line said: Tax Season Laugh: 2-Minute Video. As usual, Roslyn was absolutely right. We got over ten thousand views in just a few days with people watching and sharing the video around. It was a hit! We were happy to see howmuch people liked the video. It was a lot of fun tomake and I’m really glad to have it now. I did 15 interviews that day, though only snippets from a handful of the interviews were used in the video. We wanted to keep the first video short and offer an entertaining two-minute break. Roslyn is making arrangements for a longer version of the video to show at our upcomingTax Resolution Success Summit this August. In the meantime, we can have this video in our sizzle reel or use it before my speaking events to help the audience get to knowme before I even step on the stage. Video, especially online video, is such a great marketing medium. It’s effective! I recommend everyone have videos in their repertoire. Whether you have a video on your website talking to a potential client, a big screen TV in your waiting roomwith a video loop running with testimonials, or you send out a video to your client list, leads, and referral sources, people enjoy short videos, and they’re a great way to help people in

Michael filming “TaxMan” at Venice Beach

your area get to know, like, and trust you. It’s one more way for people to connect with you.

A lot of people don’t like to domarketing. It’s stressful, and there’s a lot of conflicting information out there about the“best” marketing strategies. Sometimes it’s good to just have fun with your marketing, andmany times fun gets a better response. Back when I ownedmy tax resolution firm, I had somuch fun withmy marketing. I used to run radio ads where I would be shouting at the top of my lungs, telling people to“Be a man!”and deal with their tax problems. People loved it, and they calledme first because I left an impression on them in a positive way. Here’s the beauty of this kind of marketing: No one else is doing it. If you have the guts to put yourself out there and entertain people and do something different, you’re sure to stand out from the rest. This is how you get people’s attention andmake sure they remember you. This is just another way to generate leads and new business.

Here’s to your success,

–Michael Rozbruch

P.S. If you haven’t seen the video yet, you can check it out at Bit.ly/ TaxManVeniceBeach. And keep your eyes open for my next“Tax Man on the Street”!

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