NATIONAL SOCIETY OF BLACK ENGINEERS
AWARENESS PROGRAM COMMUNICATION STRATEGIES Currently, the Pre-Collegiate (PCI) area relies on the following communication tactics - website information, e-mail blasts, printed information packets and social media funded from the Pre-Collegiate area’s budget. Start Small: New Communication Experiments Moving forward, the PCI Strategic Direction Workgroup proposes experimentation with some new communication tactics including: • More targeted campaigns via social media to schools, parents and guardians; • Live virtual webinar formats; • Do-It-Yourself At-Home skill development activities. Scale Smart: Future Communication/Outreach Innovations These kind of small-scale, more dynamic experiments eectively communicating with schools, teachers and parents/guardians would help clarify the future development of the following more stable tools: • Establishment of a toolkit/curriculum (accessible via NSBE’s website) for at-home use; • New, more meaningful linkages and ability to leverage existing STEM/STEAM education resources, guidance and tools. • Development of Virtual Learning Tours that tantalize young people and excite and enlist their schools, teachers and parents/guardians’ support. • Based on the above learning experiments, consider fresh, new and dierent ways to leverage the NSBE KidZone brand. Metric Development Establish a 2025 goal/target to develop meaningful PCI program and activity level metrics (i.e. student performance/learning, program impact and eectiveness). These PCI metrics would empower the PCI eco-system stakeholders to make data-informed decisions and program modifications to best support PCI students, especially as they transition/progress through the PCI pipeline aspect of the broader NSBE Continuum all the way to successful college entry.
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