NSBE Strategic Articulation Map - the genius group

NATIONAL SOCIETY OF BLACK ENGINEERS

STRATEGIC PRIORITIES // What’s most important to us

READY!

SET!

GO!

BRAND!

GROW!

CRITICAL INIATIVES // What work must we do

Develop a NSBE K-12 Position Paper that includes implementation plan and leverages work of Strategic Direction - Pre-Collegiate

Develop NSBE speaker program (model Take the Podium as example)

Develop black professor retention strategy (see Profound Gentlemen and Black Teacher Collaborative models as examples) Develop corporate to collegiate chapter engagement strategy with metrics of number and level of engagement, starting with BCA and expand to other companies. Traditional College position paper and implementation plan to explore strategies for engaging technical, trade, etc schools Develop data tracking system (platform procedures, policies) across all strategic priorities Define the culture model for members and leaders that clarifies competencies, behaviors and values Develop NSBE engineering and Professional Education - Beyond Develop business plan, valuation and work plans for revenue and growth initiatives planned Re-Imagine Career Fair • Engage sponsor and attendee stakeholders to better understand value proposition and pricing drivers • Facilitate design-thinking sprints to reimagine career placement with/without career conference / event as an anchor.

Develop NSBE branding and storytelling program that enables and pushes NSBE leader and member brand individually and collectively. See example, https://www.enwoven.com/collections/v iew/22974/series Develop digital content media strategy that pushes strategic objectives through content channels. Enable and encourage members to submit content (perhaps compete) with a curator team to determine what platforms to deploy content and digital assets.

Develop graduation tracking initiative to identify and align programming and measure next steps for members (Career, graduate degree, etc)

Action Plan: READY! PRE-COLLEGIATE ENGAGEMENT: Helping NSBE Pre-Collegiate Be READY & RISE!

• Awareness Of STEM Program • Engagement In STEM Program • Development In STEM Program • Applications For STEM Program

Develop NSBE Ambassador Leadership initiative that prepares leaders for corporate engagement, supports their

Develop and implement NSBE executive development and placement program. Integrate with BCA members to tap into executive talent pipelines. Action Plan: GO! PROFESSIONAL ADVANCEMENT: Helping NSBE Professionals Succeed & Soar!! • Mentorship • Technical Development • Professional Development • Leadership Development • Community Service • Philanthropic Development Private Donor Development Strategy

Develop a college and career counseling program to provide high school and college counselors tools, messaging and resources for engineering counsel.

Develop member level strategy for NSBE branding

Develop High Profile NSBE leaders search, amplify program and create media and PR strategies to secure media placements

Develop PR / Media plan to get NSBE exposure in targeted high profile events, publications, and other placements.

See SET! Strategic Direction, Find out what STEM programming is in flight

Develop and implement NSBE member placement program to connect members to corporate talent acquisition needs. (ie placement on purpose program)

Set up NEB / WHQ road show with academic leadership and chapters

Explore additional touchpoints in organizations to deepen relationships

Develop Black university placement and retention program across HBCUs and PWIs

Build professional services oerings • Boutique Consulting • Key Executive Placements (Contingent and Interim) • Diversity Consulting Services

NSBE Executive Leadership Tracking and Development initiative

Recast and refresh brand

Develop Member GPA Improvement Program (waiting for response from Dr. Rochelle and Richard)

Develop a prizes, acknowledgements and awards strategy and pursuit plan.

Implement Fund Development strategy

Incubate new startups with equity opportunities at stake Develop and produce NSBE Research & Technology Journal and Diversity and Inclusion Journal Develop Webinar Oerings, Market Strategy and Plan Launch and execute professional speakers bureau

Action Plan: SET! SCHOLASTIC ACHIEVEMENT: Helping NSBE Collegiate Graduate with 3.2 GPA or Better • Facilitated Study Groups • SelfOrganized Study Groups • Study Skills Workshops • Foster MEP and Faculty Engagement • Mentoring • Chapters

Add an “Every Company” Campaign to BCA sponsorship and engagement business development strategy

Create a world leaders’ NSBE handshake PR campaign that includes NSBE members’ meetings to date and in the future.

• Regional Leadership • National Leadership • BCA/Corporate Partners • Conference Pipeline & Cycle • Institutional • WHQ/Org

Licensing and Merchandising Planning

Develop tech startup incubator strategyBuild awareness of NSBE members currently in tech startups

Review membership dues pricing strategy Implement Financial Management best practices Prioritize investment and new pursuits Manage costs annually to end the year in the black

Develop a Where are our NSBE corporate leaders claim, past and present, to learn where we are and target where we aspire to be.

Communications plan to target engineering school leaders

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