foodbev-2020lookbook-final

Food & Beverage Trend Outlook

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FOOD & BEVERAGE TREND OUTLOOK

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We start with inspiration from Muse, our first- party source of influencer content data and trends, to guide the creative production, while uncovering audience insights to target shoppers along their path to purchase.

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PLANNING AHEAD

Food & Beverage Trend Outlook Hindsight may be 20/20, but we can provide foresight for the upcom- ing 2020 calendar year by utilizing category trend data from Ahalogy Muse. The following are our predictions for some of the top upcoming trends in the Food & Beverage category to inspire and delight your shoppers. Thanks to Ahalogy Muse, we’ve united our foolproof and favorite dynamic duo: creativity and strategy. Our comprehensive tool detects trending and rising keywords so we can creatively craft content for every occasion that your audience encounters, ranging from “Plant- Based Diets” to “Mindful Munching” and “International Coffee.” Read on to see how we can help your brand stay ahead of the curve in your 2020 campaign planning.

Table of Contents

30 20 40 10 06 04 80 70 90 60 50

THE AHALOGY DI FFERENCE

INTRODUCT ION

AL L NATURAL FOOD & SUSTAINABI L I TY

SNACKING

FROZEN FOOD

DAI RY

MEAT & PROTE IN

BREAKFAST

CONDIMENTS & TOPP INGS

SWEETS

CARBONATED BEVERAGES

100

COFFEE

SECT ION ONE: All-Natural Food & Sustainability

Everyone needs to come together in order to make a differ- ence on our planet. The following chapter includes a vari- ety of food trends ranging from sustainable food solutions like “Plant-Based” meal inspiration to “Protein-Packed” options.

With our All-Natural trend predictions, your brand can serve up premium content and ideas. Bon appetit!

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Food & Beverage Trend Outlook

AL L -NATURAL FOOD & SUSTAINABI L I TY Annual Planning

Q2 (April-June)

Q4 (October-December)

CONTENT IDEAS:

CONTENT IDEAS:

Spring Cleaning Reusable Container Re-Org Seasonal Produce Recipes

Meat-Free Holiday Hosting Harvesting Ugly Produce

Q1 (January-March)

Q3 (July-September)

CONTENT IDEAS:

CONTENT IDEAS:

New Year, No Meat! March Madness Menu

Veggie Burger Grill Out Back-to-School Zero-Waste Lunches

12 | Game Day with Frito Lay Food & Beverage Trend Outlook

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Plant-Based Diet AL L -NATURAL FOOD TREND: OP IC:

In order to make a dramatic change in the environment, everyone has to do their part. Shoppers are making changes in 2020 in order to work against climate change by switch- ing to a “Plant-Based Diet.” Your brand can help out as well by providing shoppers with content to make their switch easier. Top examples include meal inspiration for No-Meat Mondays and sharing recipes that include Complete Pro- tein on a Vegan Diet.

TOP RELATED KEYWORDS: • By-Product • Diet (Nutrition) • Whole Food • Veganism • Plant • Soy Milk • Animal Product • Protein • Complete Protein • Celiac Disease • Mediterranean Diet • Vegetarianism

NOV

JUL

SEP

OCT JAN

OCT FEB

APR

JAN

APR

JUL

“Plant-Based Diet” reaches its peak on January 9 in line with new year’s resolutions.

No-Meat Mondays

Complete Protein on a Vegan Diet

How to Phase out Animal Byproducts

14 | Beauty Trend Outlook

Food & Beverage Trend Outlook

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Whether they’re carnivores, vegetarians, or sticking to a different diet lifestyle, all shoppers need satiating and nutritious meals that make an impact on their hunger. No matter their food preference, ensure consumers are getting nourishing, filling meals by providing them with “Protein Packed” inspiration. Top content ideas include Meal-Prep Protein, Nut Butter Protein Bar Recipes, and more. Protein Packed AL L -NATURAL FOOD TREND: OP IC:

TOP RELATED KEYWORDS: • Fiber • Body Building Supplement • Carbohydrate • Smoothie • Fat • Breakfast • Snack • Veganism • Gluten-Free Diet • Nutrition Facts Label

• Quinoa • Calorie

NOV

JUL

SEP

OCT JAN

OCT FEB

APR

JAN

APR

JUL

“Protein” is consistently popular but reaches its peak on January 13 as audiences make an effort to improve their diets at the beginning of the new year.

Meal-Prep Protein

Protein-Packed Breakfast Smoothie

Nut Butter Protein Bar Recipe

16 | Beauty Trend Outlook

Food & Beverage Trend Outlook

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What better way is there to introduce audiences to meat- free alternatives than with a scrumptious black bean burger? The Creative Bite shared her secret ingredient for topping off an already delicious dish. She doubled down on MorningStar Farms® ingredients by topping their Spicy Black Bean Burger with MorningStar Farms® Chorizo Crumbles, grilled poblano peppers, sweet corn, tomatoes, avocado slices, and cotija cheese for a tasty vegetarian meal. In Collaboration with: The Creative Bite with MorningStar Farms ® SOUTHWEST BLACK BEAN BURGER MorningStar Farms ® CAMPAIGN EXAMPLE:

TREND-INSP I RED CONTENT

P l ant -Bas ed

Pro t e i n-Pack ed

Summe r Gr i l l i ng

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Food & Beverage Trend Outlook

SECT ION TWO: Snacking

The secret to any successful Snacking campaign is organi- zation and planning—and category trend data from Ahalogy Muse, of course! In this chapter, you’ll find some of the hottest new Snacking category trends across a variety of content areas, including “Snack Boards” and “Mindful Munching.” Follow along to discover trending topics and evergreen thought-starters alike, all of which can be adapted for your brand’s future Snacking campaigns.

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SNACKING Annual Planning

Q2 (April-June)

Q4 (October-December)

CONTENT IDEAS:

CONTENT IDEAS:

Spring Break Snack Bag Grazing Tables

Holiday Hosting Snack Spread Pre-Thanksgiving Dinner Bites

Q1 (January-March)

Q3 (July-September)

CONTENT IDEAS:

CONTENT IDEAS:

Healthy Snacking Super Bowl Snacking

Wedding Charcuterie Appetizers Fourth of July Grill-Out Pairings

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Food & Beverage Trend Outlook

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Snack Boards SNACKING TREND: OP IC:

From classic charcuterie, to sweet varieties, to savory game day spreads, “Snack Boards” are the perfect way to display an assortment of bites for a party. Crackers, dried fruits, simple dips, and more can be all combined to create your consumers’ ideal snack situation. This trend is all about the presentation, so try including simple tips on how to Upgrade Your Snack Board with fun decorations or a unique layout.

TOP RELATED KEYWORDS: • College Basketball • Slam Dunk • Ants on a Log • Charcuterie • Hummus • Tournament • Fruit

• Gouda Cheese • Hors d’ Oeuvre

• Bacon Jam • Finger Food • Tzatziki

NOV

JUL

SEP

OCT JAN

OCT FEB

APR

JAN

APR

JUL

“Snack Boards” rises in popularity at the end of September, peaks on November 7, and falls mid-January after the holiday season.

Game Day Snack Board

Hosting the Perfect Holiday Party

Upgrade Your Snack Board

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Food & Beverage Trend Outlook

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SNACKING TREND: OP IC:

One of the most popular eating habits shoppers are grav- itating towards in 2020 is intuitive eating, which involves being present with your food and monitoring when you feel properly nourished. It’s easy for brands to get on the “Mindful Munching” train, too. Challenge audiences to Extend Their Snack Time by setting 20 full minutes aside to eat their food technology-free or encourage consumers to create a Mindfulness Checklist to practice conscien- tiousness throughout their entire day. Mindful Munching

TOP RELATED KEYWORDS: • Intuitive Eating • Mindfulness • Stress • Relaxation • Panic • Anxiety • Dieting • Psychological Stress • Digestion • Health at Every Size • Meditation • Nutrition

NOV

JUL

SEP

OCT JAN

OCT FEB

APR

JAN

APR

JUL

“Mindful Eating” is popular year-round.

Extend Your Snack Time Challenge

Mindfulness Checklist

Build a Positive Relationship with Food

26 | Beauty Trend Outlook

Food & Beverage Trend Outlook

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with Emerald ® Nuts SPR ING CHARCUTER I E BOARD Emerald ® Nuts CAMPAIGN EXAMPLE:

In Collaboration with: Blogger Walk in Love

Walk in Love shared a host of hacks for entertaining, including how to prepare delicious food while completely avoiding cooking. Walk in Love inspired audiences with her extraordinary snack trays stocked with Emerald® Glazed Walnuts, seasonal fruits, assorted meats and cheeses, crackers, honey, fig jam, and more. We love how she posi- tioned this gorgeous charcuterie board as a simple way to have an impressive, stress-free spread.

TREND-INSP I RED CONTENT

Snack Board

Out door Ent e r t a i n i ng

Spr i ng Tab l e s cape

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Food & Beverage Trend Outlook

SECT ION THREE: Frozen Foods

Frozen meals can serve as way more than food in a flash. These trend predictions were created to feed your custom- ers’ inspiration with content on “Frozen Gourmet” options and “Dairy-Free Dessert” dishes. The following guide is complete with category trend data from Ahalogy Muse. Your brand can use these insights to drive content creation and explore thought-starters for future campaign planning.

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FROZEN FOODS Annual Planning

Q2 (April-June)

Q4 (October-December)

CONTENT IDEAS:

CONTENT IDEAS:

Freezer Refresh Spring Sports Cooler Guide

Effortless Holiday Hosting, Frozen Winter Dessert Platter

Q1 (January-March)

Q3 (July-September)

CONTENT IDEAS:

CONTENT IDEAS:

Healthy Meals on Hand Frozen Smoothie Packs

Cool-Down Treats Keeping Lunch Boxes Cool for School

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Food & Beverage Trend Outlook

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Every day can be gourmet! More and more, brands are targeting foodies with upscale meal options that are conve- niently available in the frozen food aisle. Not everyone has the time or budget to constantly dine out; show shoppers how to feast on delicious, high-quality entrees thanks to “Frozen Gourmet” options. Encourage audiences to stash meal options in the freezer for an Easy Weeknight Dinner or plan an effortlessly tasty Family Flatbread Night. Frozen Gourmet FROZEN FOOD TREND: OP IC:

TOP RELATED KEYWORDS: • Cauliflower

• Gnocci • Pierogi • Egg Roll • Staple Food

• Fruit • Meat • Cheese

• Vegetable • Flatbread • Dinner • Buffet

NOV

JUL

SEP

OCT JAN

OCT FEB

APR

JAN

APR

JUL

“Frozen Gourmet” peaks May 31 through June 5 as temperatures increase and shoppers seek out cool treats.

Easy Weeknight Dinner

Seasonal Produce Year-Round

Family Flatbread Night

34 | Beauty Trend Outlook

Food & Beverage Trend Outlook

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FROZEN FOOD TREND: OP IC:

Regardless of dietary restrictions, everyone deserves a treat! Whether shoppers have chosen a diary-free diet, are looking for healthier alternatives, or have an intolerance, more and more consumers are dipping their spoons into “Dairy-Free Desserts” like Fresh Fruit Sorbet, coconut milk ice cream, and more. Delight your audience with dairy-free dining options like Coconut Ice Cream Cake or DIY Nice Cream. Dairy-Free Dessert

TOP RELATED KEYWORDS: • Tiramisu • Gluten-Free Diet

• Raw Veganism • Paleolithic Diet • Chocolate Truffle • Coconut Cream • Food Allergy • Cake • Panna Cotta

• Mousse • Gelato • Sorbet

NOV

JUL

SEP

OCT JAN

OCT FEB

APR

JAN

APR

JUL

“Dairy-Free Dessert” peaks on both December 23 and December 25 as shoppers make an effort to provide dishes for all dietary needs while entertaining for the holidays. both December 23 and December 25 as shoppers make an effort to provide ishe for all dietary needs while entertaining for the holidays.

DIY “Nice” Cream

Fresh Fruit Sorbet

Coconut Ice Cream Cake

36 | Beauty Trend Outlook

Food & Beverage Trend Outlook

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Fresh and frozen certainly aren’t mutually exclusive. Rainbow Delicious shared her simple snack concept that is a delicious and healthy alternative to a crowd favorite. She inspired shoppers to serve veggies disguised as a guilty pleasure by combining McCain © ’s Potato and Cauliflower Veggie Taters™ with cheese, cauliflower, and traditional nacho toppings for an awesome after-school snack option. In Collaboration with: Rainbow Delicious McCain Foods USA Inc. © CAMPAIGN EXAMPLE:

TREND-INSP I RED CONTENT

Froz e n Foods Mea l Pr e p

Ve gg i e To t s

She e t Tray Nacho s

38 | Beauty Trend Outlook Food & Beverage Trend Outlook

SECT ION FOUR: Dairy

Moo-ve over 2019! It’s time to make way for new Dairy trends in 2020. The following material is sure to aid your audience by providing them with everything from “Tailgat- ing” tips to “Make-Ahead Breakfast” inspiration. Complete with Muse category trend data, campaign inspi- ration, and content ideas, these sections will give you everything you need to plan a successful campaign strategy.

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Food & Beverage Trend Outlook

DAI RY Annual Planning

Q2 (April-June)

Q4 (October-December)

CONTENT IDEAS:

CONTENT IDEAS:

Rainy Day Movie and Buttered Popcorn Night Ballpark Cheese Coney Recipe

Holiday Cheesecake Santa’s Milk and Cookies

Q1 (January-March)

Q3 (July-September)

CONTENT IDEAS:

CONTENT IDEAS:

Cheesy Game Day Celebration Keto Start-Up

Cheese-Stuffed Burgers Summer Ice Cream Bar

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Food & Beverage Trend Outlook

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Shoppers are always searching for tips and tricks for kick- ing off a great season of “Tailgating,” and there’s no better team than game day and good grub. Provide football fans with “Tailgating” hacks and crowd-pleasing dishes for the big game, like a cheesy Slow-Cooker Buffalo Chicken Dip or a full Walking Taco Station for consumers to personalize their own game day goodies. Tailgating DAI RY TREND: OP IC:

TOP RELATED KEYWORDS: • Tailgate Party • Hors d’Oeuvre

• Super Bowl • Slow Cooker • Spinach Dip • Dipping Sauce • Buffalo Wing • Cheese • Chex • Potluck • Barbeque • Bacon

NOV

JUL

SEP

OCT JAN

OCT FEB

APR

JAN

APR

JUL

“Tailgating” rises in popularity at the end of December, peaks January 27, and falls mid-February following the Super Bowl.

Walking Taco Station

Slow-Cooker Buffalo Chicken Dip

Cheesy Game Day Appetizers

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Food & Beverage Trend Outlook

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Breakfast is known as the most important meal of the day. Help shoppers get off to a strong start by encouraging them to whip up a “Make-Ahead Breakfast.” Similar to meal prep, this trend eliminates last-minute unhealthy options. Inspire people to prepare for the day ahead with Breakfast Smoothie Packs with Greek yogurt for protein or help them meal prep a Cheesy Breakfast Casserole for Sunday morning. Make-Ahead Breakfast DAI RY TREND: OP IC:

TOP RELATED KEYWORDS: • Egg • Brunch • Breakfast Burrito • Muffin • Toast • French Toast • Casserole • Cinnamon Roll • Pancake • Hash

• Oatmeal • Smoothie

NOV

JUL

SEP

OCT JAN

OCT FEB

APR

JAN

APR

JUL

“Make-Ahead Breakfast” trends year-round but peaks on December 23 and December 25 as families search for easy solutions around the holidays.

Breakfast Smoothie Packs

Meal-Prep Cheesy Breakfast Casserole

On-the-Go Parfait

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Food & Beverage Trend Outlook

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Need an easy and delicious hors d’oeuvre for your next gathering? Kim’s Craving’s shared her impressive goat cheese appetizer made with Montchevre® Natural Goat Cheese Logs, just in time for the holiday season. The flavors of goat cheese crostini, honey, pecans, and thyme paired perfectly and couldn’t have been easier to whip up for an appetizer that everyone is sure to love! In Collaboration with: Kim’s Cravings with Montchevre ® BUI LDING THE PERFECT CHEESE BOARD Montchevre ® CAMPAI N EXAMPL :

TREND-INSP I RED CONTENT

Charcut e r i e Board

Ent e r t a i n i ng Ti ps

Goa t Che e s e Appe t i z e r

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Food & Beverage Trend Outlook

SECT ION F IVE: Meat & Protein

Here is where we get to the real meat of your next cam- paign strategy. The following chapter delivers data-driven ideas in the Meat category. Give your shoppers a prime selection of content on topics like “Keto Slow Cooker” and “Coconut” meat options. Explore the following chapter to see our top data-driven picks so your brand is consistently bringing home the bacon and your shoppers are continually feeling inspired.

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Food & Beverage Trend Outlook

MEAT & PROTE IN Annual Planning

Q2 (April-June)

Q4 (October-December)

CONTENT IDEAS:

CONTENT IDEAS:

Rainy Day Indoor Grilling Build a Better Burger

Meat and Cheese Board Cajun Thanksgiving Turkey

Q1 (January-March)

Q3 (July-September)

CONTENT IDEAS:

CONTENT IDEAS:

Protein Planning Healthy Keto Guide

Fourth of July Grill-Out Back-to-School Bento Box

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Food & Beverage Trend Outlook

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Keto is a popular lifestyle diet among many people. Since this trend relies on low-carb, high-fat food choices, it’s a great fit for meat-based slow-cooker meals. Support shop- pers in their low-carbohydrate journey by providing them with a variety of delicious “Keto Slow Cooker” recipes like Lettuce Wraps for Taco Tuesday, Easy Shredded Salsa Chicken, and Seasonal Slow Cooker Soups. Keto Slow Cooker MEAT & PROTE IN TOP IC:

TOP RELATED KEYWORDS: • Protein • Low-Carbohydrate Diet • Reuben Sandwich • Soup • Beef • Taco Tuesday

• Spice Rub • Pork Ribs • Chicken Strips • Pulled Pork • Barbecue • Brisket

NOV

JUL

SEP

JAN

FEB

APR

“Keto Slow Cooker” rises in popularity at the end of November, peaks at the beginning of the new year, and falls at the beginning of February.

Taco Tuesday Lettuce Wraps

Easy Shredded Salsa Chicken

Seasonal Slow Cooker Soups

54 | Food & Beverage Trend Outlook

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Shoppers are going nuts for coconut recipes. Audiences are enhancing their meat-based meals with the sweet, creamy flavor of this tropical ingredient. Inspire shoppers to add more of this delectable flavoring to their dishes with con- tent on Healthy Coconut Curry Recipes or Grilled Coconut Chicken Skewers. Coconut Chicken MEAT & PROTE IN TOP IC:

TOP RELATED KEYWORDS: • Chicken Curry

• Thai Cuisine • Chicken Soup • Chicken Fingers • Red Curry • Curry Powder • Paleolithic Diet • Dinner • Spice • Thai Curry • Ketone • Whole 30

NOV

JUL

SEP

JAN

FEB

APR

“Coconut Chicken” is popular year-round.

Coconut Breaded Chicken Fingers

Healthy Coconut Curry Recipe

Grilled Coconut Chicken Skewers

56 | Food & Beverage Trend Outlook

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National Pork Board at Albertson’s Co. CAMPAIGN EXAMPLE:

In Collaboration with: A Dash of Megnut

What’s better than a tasty BBQ pulled pork? Well, maybe loaded tater tots topped with BBQ pulled pork! A Dash of Megnut created crispy tater tots, topped with tender BBQ pulled pork roast, shredded cheese, and toppings for a crowd-pleasing appetizer—and all her ingredients were conveniently found at Jewel-Osco, too!

TREND-INSP I RED CONTENT

S l ow-Cook e r

BBQ Pork

To t cho s

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SECT ION S IX: Breakfast

Shoppers are looking to start the day off right. What better way is there than with a nourishing breakfast? Using Ahalogy Muse data, these trend predictions were created to inspire your shoppers with everything from Breakfast solutions that families can bond over to quick on-the-go options. Your brand can follow these insights to generate original and successful content, while also exploring thought-start- ers for future campaign planning.

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Food & Beverage Trend Outlook

BREAKFAST Annual Planning

Q2 (April-June)

Q4 (October-December)

CONTENT IDEAS:

CONTENT IDEAS:

Mother’s Day Breakfast in Bed Hearty Father’s Day Breakfast

Pumpkin Overnight Oats Easy Christmas Morning Brunch

Q1 (January-March)

Q3 (July-September)

CONTENT IDEAS:

CONTENT IDEAS:

Making Time for Breakfast Chia Seed Pudding

Back-to-School Breakfast Fresh Fruit First Thing

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Food & Beverage Trend Outlook

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Mama Mia! Shoppers are starting off their day with a trendier version of a household staple: “Breakfast Pizza!” Whether shoppers are dashing out the door or enjoying a family brunch, inspire audiences with content on a Build- Your-Own Pizza Brunch or offer this yummy meal as a Breakfast On-the-Go. Breakfast Pizza BREAKFAST TOP IC:

TOP RELATED KEYWORDS: • Eggs • Scrambled Eggs • Hash Browns • Brunch • English Muffin • Hash • Bacon • Sausage • Tater Tots • Cheese • Deep Dish • Sausage Gravy

NOV

JUL

SEP

JAN

FEB

APR

“Breakfast Pizza” rises in popularity mid-December and peaks on January 15 as shoppers look for breakfast solutions during holiday breaks and as their children go back to school.

Breakfast On-the-Go

Build-Your-Own Pizza Brunch

Cooking with Kids

64 | Food & Beverage Trend Outlook

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Little things can pack a big punch when it comes to break- fast. “Bite-Sized Protein” is a great way to sneak protein into a quick and convenient morning meal. In fact, this trend is popular with all audiences—with content opportu- nities ranging from busy moms to students in a hurry. Bite-Sized Protein BREAKFAST TOP IC:

TOP RELATED KEYWORDS: • Fiber • Body Building Supplement • Carbohydrates • Fat

• Smoothie • Breakfast • Snack • Veganism • Gluten Free Diet • Quinoa

• Chickpea • Collagen

NOV

JUL

SEP

JAN

FEB

APR

“Protein” increases in popularity at the end of December, peaks on January 13 as new year’s resolutions are in full swing, and falls at the end of February.

Breakfast Protein Bar Recipe

Busy Mom Breakfast

Breakfast Meal Prep

66 | Food & Beverage Trend Outlook

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For the most important meal of the day, Kim’s Cravings shared her Granola Yogurt Cups solution with audiences. It featured Dannon Light & Fit yogurt and can be topped with your favorite fresh fruit. This bite-sized breakfast dish is sure to be the star of shoppers’ next brunch gath- ering. She even offered a convenient granola yogurt bars option for an easy grab-and-go solution. In Collaboration with: Kim’s Cravings Dannon Light & Fit ® CAMPAIGN EXAMPLE

TREND-INSP I RED CONTENT

Bi t e -S i z ed Pro t e i n

On- t he -Go Br eak f as t

Grano l a Cups

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SECT ION SEVEN: Condiments & Toppings What better way is there to top off great content ideas than with your brand’s Condiments? This section offers solutions ranging from “DIY Condiments” to “Condiment Storage.” The final fin- ishing touch? We’ve included top related keywords and content inspiration, too! Our data-driven trends can be the secret sauce for your upcoming campaigns, so explore the following chapter to see our picks for the top trending topics in Condiments & Toppings.

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Food & Beverage Trend Outlook

CONDIMENTS & TOPP INGS Annual Planning

Q2 (April-June)

Q4 (October-December)

CONTENT IDEAS:

CONTENT IDEAS:

Sundae Bar DIY Sushi Night with Spicy Mayo

Holiday Meatloaf with Glaze Holiday Hor D’Oeuvres and Dips

Q1 (January-March)

Q3 (July-September)

CONTENT IDEAS:

CONTENT IDEAS:

Healthy Salad Dressing Sunday Game Day Wing Recipe

Hot Dog Toppings Bar Homemade Soft Pretzel

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Food & Beverage Trend Outlook

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Everything is customizable these days, including con- diments! Shoppers are whipping up custom condiment concoctions in order to create sauces that fit their dietary needs or their taste preferences. Inspire audiences with content on a heathy DIY Salad Dressing or a Vegan Chipo- tle Aioli. DIY Condiments CONDIMENTS & TOPP INGS TOP IC:

TOP RELATED KEYWORDS: • Chili Sauce • Comeback Sauce • Hot Dog • Ketchup • Onion Sauce • Steak • Vietnamese Cuisine • Seafood • Taco • Asian Cuisine • Mayonnaise • Recipe

NOV

JUL

SEP

JAN

FEB

APR

“Condiment Sauce” increases in popularity at the beginning of May as people fire up their grills, peaks on July 15, and falls at the end of July.

Secret Sauce Recipe

DIY Salad Dressing

Vegan Chipotle Aioli

74 | Food & Beverage Trend Outlook

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As parents and kids start to get into the swing of their back-to-school routines, time-saving organization hacks are a must. That’s why we think “Condiment Organization” can set consumers on the path for success. Motivate cus- tomers to set up a Condiment Refresh schedule or assem- ble a DIY Condiment Caddy for entertaining. Condiment Storage CONDIMENTS & TOPP INGS TOP IC:

TOP RELATED KEYWORDS: • Food Storage • Temperature • Refrigerator • Pantry • Bottle • Seasoning • Salt • Spice • Sugar

• Ketchup • Mustard • Tangy

NOV

JUL

SEP

JAN

FEB

APR

“Condiment Storage” increases in popularity mid-December, peaks on January 27, and falls at the beginning of February.

DIY Condiment Caddy

Condiments Refresh

Entertaining Display

76 | Food & Beverage Trend Outlook

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KC Masterpiece ® at Walmart CAMPAIGN EXAMPLE:

In Collaboration with: Miss in the Kitchen

Time to spice up Taco Tuesday! Miss in the Kitchen shared her quick and easy BBQ Chicken Tacos with shoppers. Made with KC Masterpiece’s® flavorful 816 Hot BBQ Sauce from Walmart, grilled chicken tenders, creamy coleslaw, cilantro, and jalapeños, this festive favorite is perfect for entertaining or even weeknight family dinners. Muy delicioso!

TREND-INSP I RED CONTENT

Summe r Gr i l l i ng

BBQ Ch i ck e n

Cond ime nt S t orag e

78 | Food & Beverage Trend Outlook

SECT ION E IGHT: Sweets

When it comes to content on Sweets, look no further than this year-long trend outlook for the icing on top of your upcoming campaigns. In this category-focused chapter, you’ll find content ideas and inspiration around healthy “Fruit & Veggie” desserts and “Sweet & Savory” dishes. Follow this planning guide— complete with category trend data and branded influencer content examples—to inspire future campaign planning.

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Food & Beverage Trend Outlook

SWEETS Annual Planning

Q2 (April-June)

Q4 (October-December)

CONTENT IDEAS:

CONTENT IDEAS:

Easter Basket Road Trip Rewards for Kids

Dessert Display Sweet Stocking Stuffers

Q1 (January-March)

Q3 (July-September)

CONTENT IDEAS:

CONTENT IDEAS:

Hidden Veggie Desserts Galentine’s Day Dessert

DIY Ice Cream Cake Red, White, & Blue Fruit Tart

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Food & Beverage Trend Outlook

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With “Fruit & Veggie Desserts,” consumers can treat them- selves to an after-dinner meal that’s both nutritious and delicious. Share a Chocolate Chip Zucchini Brownie recipe with shoppers or encourage dinner hosts to set up a Parfait Bar for dessert. Bon appetite! Fruit & Veggie Desserts SWEETS TOP IC:

TOP RELATED KEYWORDS: • Peach • Cooking Apple

• Crumble • Cobbler

• Blackberry • Apple Crisp • Vanilla Ice Cream • Pear • Dessert Sauce • Cherry • Fruit Salad • Parfait

NOV

JUL

SEP

JAN

FEB

APR

“Fruit Dessert” increases in popularity at the end of April, peaks on July 2, and falls at the end of August since “Fruit Desserts” are a classic summer treat

Chocolate Chip Zucchini Brownies

Parfait Bar

Guilt-Free Dessert

84 | Food & Beverage Trend Outlook

Powered by Muse | 85

Inspire shoppers to add sweet & salty treats to the dessert menu by infusing classic desserts like brownies, blondies, and truffles with a hint of savory flavor. From sweet & salty snack mixes tossed with crunchy pretzels to enhancing a sweet treat with chips, savory desserts are sure to please people no matter their palette! Sweet & Savory Dessert SWEETS TOP IC:

TOP RELATED KEYWORDS: • Crepe • Honey • Brie • Sauce • Sweet Potato • Hors D’Ouerve • Crust • Cornbread • Snack

• Sweetness • Pineapple • Goat Cheese

NOV

JUL

SEP

JAN

FEB

APR

“Sweet and Savory” increases in popularity mid-October, peaks on November 23 around Thanksgiving celebrations, and falls at the beginning of January.

Chocolate Fondue Family Night

Decorative Dipped Pretzels

Bread Pudding Recipe

86 | Food & Beverage Trend Outlook

Powered by Muse | 87

McCormick ® at Albertson’s Co. CAMPAIGN EXAMPLE:

In Collaboration with: I Just Make Sandwiches

Although technically a cake, this French dessert dish can be considered a lazy man’s pie. And it’s fully customizable, too! I Just Make Sandwiches showed readers how to add a savory or sweet twist by stuffing the dessert with lots of delicious fillings like jams and nuts. Seasoned with fall McCormick® spices from ABSCo and dotted with fresh cranberries, I Just Make Sandwiches’ apple galette is sure to hit any dinner guest’s sweet spot.

TREND-INSP I RED CONTENT

Fru i t & Ve gg i e s De s s e r t

Seas ona l Cook i ng

App l e Ci de r

88 | Food & Beverage Trend Outlook

SECT ION NINE: Carbonated Beverages

Top trending topics in the “Carbonated Beverage” cate- gory? We’ll drink to that! In the following chapter, you’ll find content ideas and inspiration around non-alcoholic drink options, beverages that encourage health & overall wellness, and more! Our data-driven trends, strategic content ideas, and proven keywords are sure to have your customers returning for round after round of premium content. Cheers!

90 | Game Day with Frito Lay

Food & Beverage Trend Outlook

CARBONATED BEVERAGES Annual Planning

Q2 (April-June)

Q4 (October-December)

CONTENT IDEAS:

CONTENT IDEAS:

Family Movie and Mocktail Night Spring Break Detox

New Year’s Eve Cocktails Christmas Cocktiails & Mocktails

Q1 (January-March)

Q3 (July-September)

CONTENT IDEAS:

CONTENT IDEAS:

Sparkling Swaps Spritz Up Your Kombucha

Root Beer Float Bar The Coolest Cooler

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Food & Beverage Trend Outlook

Powered by Muse | 93

Audiences can have a spirited evening without alcoholic spirits. Consumers are enjoying making “Mocktails” as a fun form of Family-Friendly Entertaining. Inspire shoppers with Mock-mosa Recipes or a healthy Kombucha Spritzer. Mocktails CARBONATED BEVERAGE TOP IC:

TOP RELATED KEYWORDS: • Mojito

• Lemonade • Soft Drink • Spritzer • Shirley Temple • Punch • Grapefruit • Juice • Kombucha • Mimosa • Ginger • Moscow Mule

NOV

JUL

SEP

JAN

FEB

APR

“Mocktails” increases in popularity mid-May, peaks on the Fourth of July as shoppers look for family-friendly beverages, and falls mid-July.

Family-Friendly Entertaining

Mock-mosa Recipe

Kombucha Spritzer

94 | Food & Beverage Trend Outlook

Powered by Muse | 95

Nothing has shoppers feeling quite as bubbly as “Carbonated Water.” Whether audiences are trying to wean off of sugary carbonated beverages or just enjoy the refreshing flavors offered with these beverages, people are loving this drink trend. Inspire shoppers to amp up this beverage option even more by adding it to their coffee for a Fizzy Cold Brew Coffee or start the day off with a Detox Water Recipe. Carbonated Water CARBONATED BEVERAGE TOP IC:

TOP RELATED KEYWORDS: • Soda Stream • Soft Drink • Fizz • Spritz • Grapefruit • Drink

• Juice • Lime • Syrup • Pitcher • Lemonade • Orange Juice

NOV

JUL

SEP

JAN

FEB

APR

“Carbonated Water” rises in popularity mid-April, peaks on June 26 as shoppers seek cool and refreshing drinks, and falls at the end of July.

Healthy Swaps

Detox Water Recipe

Fizzy Cold Brew Coffee

96 | Food & Beverage Trend Outlook

Powered by Muse | 97

Looking to elevate your holiday hosting? Marnie Rae had her audience covered with Target and S. Pellegrino “pop and pour” options—they make serving guests easy and eye-catching, too! Whether arranged on a bar cart or paired with a snack board spread, S. Pellegrino is sure to have guests saying “Sip, sip, hurray!” all throughout the holidays. In Collaboration with: Marnie Rae S. Pellegrino at Target CAMPAIGN EXAMPLE:

TREND-INSP I RED CONTENT

Carbona t ed Wa t e r

Al coho l -Fre e Ent e r t a i n i ng

Ho l i day Ho s t i ng

98 | Food & Beverage Trend Outlook

SECT ION TEN: Coffee

It’s time to energize and inspire with the top Coffee trends that Ahalogy Muse has to offer. Shoppers are looking for guidance on more than just their morning cup of joe. The following trends range from coffee-based meal ideas to “International Coffee” options. By analyzing trending topics in Ahalogy Muse, we are able to create content that aligns with data to engage, inspire, and delight customers. Peruse this planning guide to develop a successful and innovative campaign strategy.

100 | Game Day with Frito Lay

Food & Beverage Trend Outlook

COFFEE Annual Planning

Q2 (April-June)

Q4 (October-December)

CONTENT IDEAS:

CONTENT IDEAS:

Coffee Spritzer Benefits of Blonde Roast

Christmas Coffee Bar Cart Dessert Espresso

Q1 (January-March)

Q3 (July-September)

CONTENT IDEAS:

CONTENT IDEAS:

Caffeine Gym Boost Early Morning Tailgate Coffee

Iced Coffee Concoctions Cool Down Coffee Cubes

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Food & Beverage Trend Outlook

Powered by Muse | 103

Shoppers are laying the grounds-work for a delicious and nutritious day by beginning their mornings with a “Coffee Smoothie.” This morning meal replacement offers a protein boost as well as a morning pick-me-up. Inspire shoppers with content on Designer At-Home Coffee Recipes and tips on how to set up a Smoothie Bowl Station. Coffee Smoothie COFFEE TOP IC:

TOP RELATED KEYWORDS: • Almond Milk • Metabolism • Protein

• Frapuccino • Iced Coffee • Breakfast • Vanilla Ice Cream • Milk • Meal Replacement • Sweet Pea

• Caffeine • Espresso

NOV

JUL

SEP

JAN

FEB

APR

“Coffee Smoothie” first peaks in August, during warm summer months. This trend then spikes again in early January, possibly as shop- pers look for ways to add an energy boost to their New Year health routines.

Designer Coffee At-Home

Healthy Breakfast Smoothie

Smoothie Bowl Station

104 | Food & Beverage Trend Outlook

Powered by Muse | 105

Audiences can take their taste buds on a world-wide flavor adventure with a little help from their morning cup of brew. Thanks to “International Coffee,” consumers can experience different cultures and flavors every day. Inspire shoppers to host an International Coffee Day Party, com- plete with Food & Coffee Pairings. International Coffee COFFEE TOP IC:

TOP RELATED KEYWORDS: • Latte Macchiato • Coffee Roasting • Caffe Macchiato • Flat White • Mocha

• Caramel • Ethiopia • Honduras • Jordan • Kenya • Africa • Middle East

NOV

JUL

SEP

JAN

FEB

APR

“International Coffee” experiences a peak on September 29, which is International Coffee Day.

International Coffee Party

Coffee Roast Rundown

Food & Coffee Pairings

106 | Food & Beverage Trend Outlook

Powered by Muse | 107

In Collaboration with: Wild Wild Whisk Nespresso CAMPAIGN EXAMPLE:

The perfect coffee pairing? Coffee and culture! Wild Wild Whisk shared how she experiences Vietnamese Iced Coffee in the blink of an eye thanks to her Nespresso’s Latissima coffee machine. By simply selecting a Fortissio Lungo capsule, shaking the ingredients in a cocktail shaker, and serving in a mug, shoppers can enjoy a cup of culture first thing in the morning, too.

TREND-INSP I RED CONTENT

Int e rna t i ona l Co f f e e

Ic ed Co f f e e

Vi e tname s e Co f f e e

108 | Food & Beverage Trend Outlook

FOOD & BEVERAGE TREND OUTLOOK Appendix

A Dash of Megnut , Loaded Tater Tots with BBQ Pulled Pork I Just Make Sandwiches, Fruit Galette Kim’s Cravings, Goat Cheese Appetizer & How to Build the Perfect Cheese Board Kim’s Cravings, Granola Yogurt Cups Marnie Rae, Holiday Hosting Tips

Miss in the Kitchen, Quick and Easy BBQ Chicken Tacos Rainbow Delicious, Loaded Totchos with Cauliflower The Creative Bite, The Ultimate Black Bean Burger Walk in Love , Spring Snack Board Inspiration Wild Wild Whisk, Vietnamese Iced Coffee

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