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promise of fintech is only valid when there is effective financial inclusion. In other words, it is not enough just to generate large data processing and analysis systems, it becomes imperative to address the economic and social reality of the clients; understand which are the insights that drive the decision processes. This is why we guarantee that new financial products must consider the level of financial knowledge of their users, and contribute with their design to increase their financial education. Those who do so will be able to massively scale their value proposition, proving that financial inclusion is not only morally correct, but that it is also big business for the economy. Here is where the true potential of fintech lies, as an enabler to the financial inclusion for an important segment of population in an efficient way.

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