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TURN PSYCHOLOGY INTO PROFIT Marketing Strategies Backed by Brain Science
Figuring out the best way to scale your business can be incredibly challenging. You can invest in marketing efforts, hire the best candidates, and price your products competitively, but you can still come up short on your goals. Wouldn’t it be easier if you could tap directly into your customers’ minds to encourage them to shop with your business? While this might sound like science fiction, neuromarketing is a promising business strategy taking industries by storm. Neuromarketing is the process of using neuroscience to market to your customer base. It involves understanding the underlying thought processes influencing consumer decision-making, emotional responses, and motivation. By utilizing current psychological research, one can capitalize on how people’s brains function to get them to purchase from
their business. Let’s explore a few strategies that could help your business.
many to disregard this tactic. Instead, you need other sources to state that your business is phenomenal. Encourage your customers to leave reviews and then promote those across your website and marketing efforts. If you can get experts to weigh in, you’ll see an even bigger boost! FIRST IMPRESSIONS MATTER If someone walks into your business for the first time and has a bad experience, they won’t return. Smile and welcome everyone who enters your business, but pay attention to the first thing you say about your product or service. We unconsciously latch on to the first fact we hear about something, regardless of whether it’s true. This is the anchoring effect. Use it to your advantage by talking highly about your product, service, or business to everyone you meet!
FEAR OF MISSING OUT (FOMO) Nobody wants to miss out on the next big thing, whether it’s a life-changing product, theory, or trend. You can take advantage of FOMO by offering time- sensitive promotions and limited-time offers. By promoting the idea of scarcity and urgency, you trigger your clients' decision- making process, convincing them to buy immediately to ensure they don’t miss out on something that could benefit them. TESTIMONIALS How often have you heard a business owner say their product is the best on the market? Internally, we know anyone involved with a business will say whatever they can to convince us to make a purchase, leading
WHAT OUR CLIENTS ARE SAYING
THEY ARE TRUE PROFESSIONALS. "Case and his team were very professional. They had the broad knowledge to deal with my complicated elder abuse case. After I gave them my initial story and some paperwork, they did everything else for me. I was guided through the process from start to finish and had all of my questions answered and expectations surpassed. They worked hard to ensure I saw a good outcome. It took a lot of the stress away knowing that my best interests were in the hands of the professionals.” –Paulina
This publication is intended to educate the general public about personal injury and elder abuse. It is not intended to be legal advice. Every case is different.
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