C.H. Brown Co. - March 2023

MARCH 2023

307-322-2545 • CHBEF.COM

Between the Covers

UNLEASH THE POWER OF READING Reading: It provides you with an escape, enhances your mind, teaches you some great life lessons, and takes you away on a great adventure without ever leaving your chair. George R. R. Martin, an American novelist, once said, “A reader lives a thousand lives before he dies.” Books have an amazing ability to help you understand different cultures, experience exciting adventures, and take on a million different perspectives. Without the magic that books have to offer, we wouldn’t be able to share stories, ideas, and events like we do today. On March 2, we observe Read Across America Day, a time dedicated to raising awareness of the importance of reading and celebrating all that books have to offer. Not only does reading take us on adventures, but it helps to strengthen our brain, exercise our memory, and relieve stress. In honor of reading, we’d like to share a few of our favorites in hopes that you’ll give them a try! ‘The War of Art: Break Through the Blocks and Win Your Inner Creative Battles’ By Steven Pressfield To be successful, you need an action plan, and Steven Pressfield wants to help you create one. This book teaches you how to defeat the forces in the shadows that prevent you from achieving success. You’ll find tips on how to eliminate procrastination, get creative in your quest for achievement, and transform your life, mentally and physically — the book gives you a battle plan to defeat your inner demons. “The War of Art” is a fantastic read with value on every page for anyone chasing success and motivated to come out on top.

‘Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones’ By James Clear In this book, James Clear explains that the quality of our life is determined by our habits, thus it’s important to ensure our habits are beneficial to our lives. The same habit will always yield the same results, Clear explains. You will be constantly reminded that the smallest improvements matter, and over time, you will make a difference on a larger scale! Self-improvement relies upon good, solid habits, and Clear offers a framework for improving every day. ‘Shoe Dog: A Memoir by the Creator of Nike’ By Phil Knight This novel encapsulates the journey of Phil Knight, an extremely determined entrepreneur: In 1962, he borrowed $50 from his father and started a business selling imported shoes out of the trunk of his Plymouth Valiant. At one point, Nike shoes were underdogs in comparison to other shoe brands. Knight grossed $8,000 that first year — today the company is worth billions. Knight is transparent about the ups and downs along the way to success, and his story is motivational and empowering to anyone who gives the book a read — it’s a rewarding experience! Whether you’re an entrepreneur or not, this memoir is sure to provide you with a plethora of useful tips. This month, what books are on your nightstand? Let us know! We love a good book. –Kit West & Ed Meyer




Today, artificial intelligence (AI) is one of the hottest marketing trends of 2023. AI is helping business owners boost their customer experience, better understand their target audience, and measure and judge for optimized growth. But what exactly is AI marketing, and how can it benefit you and your business? What is AI marketing? Companies will use AI technology to make automated decisions quickly. It collects and analyzes data, observes economic trends, and develops strategies faster than any human can. AI marketing software can take on a wide range of responsibilities, such as data analysis, consumer trends, and content creation and personalization. But how does AI compute and calculate this information? Whose data and trends is it looking at? Because AI marketing is used to help businesses improve their customer experience and understand their audience better, the best data for AI to use would be yours — the business’s customers. AI will analyze

customer data and notice specific trends that will help it predict your actions on apps, websites, and other media. With this insight, companies can use these trends to create personalized content just for you in a matter of seconds. What are the benefits of using AI? One of the biggest benefits of AI marketing is that it gives you a better understanding of your consumers. This means that your automation will be faster and more intelligent and can positively impact your company’s revenue and ROI. AI can also generate personalized content both on social media and in emails that will attract your customers. In addition, because you’re using technology to create content, AI won’t make any costly mistakes. AI marketing doesn’t seem to be going anywhere. In fact, it’s expanding its channels by improving customers’ experience using chatbots. The marketing tool will improve business’s messaging services to provide customers with a better chatting experience. Chatbots could even integrate into sales, lead generation campaigns, and other customer service channels.

READ ‘GOOD TO GREAT’ BY JIM COLLINS Do You Want Your Business to Thrive?

“Good is the enemy of great.” This is how Jim Collins begins his book “Good to Great: Why Some Companies Make the Leap... and Others Don’t,” which discusses how a handful of companies perfected their business strategies to create great businesses. If you’ve ever wondered why some businesses only last a season while others last 15–20 years, then “Good to Great” is a must-read. Over the past three decades, Collins has analyzed 28 businesses by studying their leadership skills, practices, and business strategies to understand how these companies skyrocketed past their competitors. After conducting dozens of case studies and analyses, Collins outlines several results that make excellent companies stand out. Here are three takeaways from “Good to Great.” The first key takeaway is determining your “hedgehog concept” — a strategy you can use for many years. This approach is based on Greek philosophy: “The fox knows many things, but the hedgehog knows one big thing.” To find your hedgehog concept, ask yourself these questions: What can your company be the best at? What can you and your colleagues be passionate about? What economic indicator should you focus on?

When creating habits and using technology, you don’t need to use everything on the market. There are millions of platforms, software, tools, and technologies to use within

your business, but which one will strengthen your hedgehog concept? Collins suggests only implementing technology that complements your business. He recommends waiting before jumping onto a new trend, platform, media platform, and technology. Be sure it aligns with your values, goals, and hedgehog concept. What do you do when your business is faced with uncomfortable situations, facts, or data? Great companies and business leaders don’t sweep hard facts under the rug and deny them. However, leaders don’t wave the white flag or give up. Instead, great companies and business owners acknowledge hard facts, identify pain points, and implement strategies to help overcome struggles and strengthen abilities. Along with learning tips and strategies from these three lessons, you will also have a chance to learn more about Collins’ case studies, what companies he studied, and the techniques used to create business powerhouses. You can find “Good to Great” online and anywhere books are sold. Happy reading!



Apple Tart With Rosemary and Honey Syrup

Inspired by Delicious.com


• Frozen puff pastry, thawed • 3 1/2 tbsp unsalted butter, softened • 1 egg yolk

• 3/4 cup runny honey, divided • 2 pink lady apples, very thinly sliced • 1 rosemary sprig, leaves picked

What to Expect: Our Applicant Phone Interview Process

• 1/3 cup almond meal • 1 tsp vanilla bean paste


1. Preheat oven to 400 F. 2. Roll pastry to a 12-inch-diameter circle, 1/8 inch thick. Place on a tray lined with baking paper. 3. In a bowl, place butter, egg yolk, almond meal, vanilla, and 1/4 cup honey. Beat with a wooden spoon until smooth. 4. Spread over pastry and arrange apple slices on top. Drizzle with 1/4 cup honey. Bake for 20 minutes, until golden and crisp. 5. In a pan over low heat, place rosemary and remaining 1/4 cup honey. Swirl to melt honey. Pour over tart, and enjoy!

A critical element in our lending process is our applicant phone interview process — we want to know more about your clients, their business, and their part in the deal before we put it through. Just like if you were to lend someone cash for their groceries, you’d want to do your research about their intentions and their past and get to know them first. Our applicant phone interview isn’t any different! The applicant phone interview takes place during the underwriting process for all deals except trailer-only deals that fall below $35,000 and all other deals totaling less than $25,000. The entire process only takes about 15 minutes to complete, and it isn’t difficult or daunting for your clients. During this interview, we inquire about the applicant’s industry experience as it relates to their credit request and equipment. We obtain some net worth information as well as gain an understanding of their ability to repay the financial obligation according to the loan terms. During this call, we verify updates and all account data listed on the applicant’s CBR and business Paynet reports. All in all, this interview helps us to detect fraudulent deals before they go through and to understand the background and history of your clients. If you have any questions or inquiries about our applicant interview process or if you need assistance setting one up, get in touch with our broker relations, Kit West, by emailing kwest@chbef.com. We hope to see you at the NEFA Finance Summit in San Diego, California, from March 22–24! It will be two days full of networking, events, seminars, and speakers that you won’t want to miss! Stop by our exhibit booth to visit and say, “Hello!”

Take a Break








C.H. Brown Co., LLC A PLATTE VALLEY COMPANY 20 W. Frontage Rd. • Wheatland, WY 82201 307-322-2545 • chbef.com


1 Read Across America Day 2 One of the Hottest Marketing Trends of 2023 2 Have You Found Your Hedgehog Concept? 3 Apple Tart With Rosemary and Honey Syrup 3 Applicant Interview Process 4 Yellow Iron Program

Our Yellow Iron Program Explained


Backhoes, trackhoes, and excavators, oh my!

be noted that private-party deals cannot be financed with us here at CHB.

Here at CHB, we finance it all! Our Yellow Iron Program makes it easy for your clients to obtain financing for their building projects and expand their businesses. The term “yellow iron” includes all heavy machinery such as quarrying equipment, earth-moving equipment, and forklift trucks. If it moves dirt, rocks, gravel, or concrete, we will finance it! Our goal is to help growing businesses expand their reach and add to their fleet of machinery with new or used equipment financing. If they can dream it, we will work to make it happen — with a few must-haves and stipulations, of course! The equipment must meet some requirements, and the applicants must have the credit. For starters, all yellow iron machinery must come from a certified dealership, and the dealership must be the owner of the equipment, as all Uniform Commercial Codes (UCCs) need to be released. It should

Our buy rates begin at 8.6% with terms ranging from 18–72 months since hours and conditions are factored in. Your client’s credit scores must fall within the range of 625–800-plus, with the 670–720 scores receiving the best value. They must also possess acceptable credit history! A generic list of backhoe and excavator manufacturers we will finance include but are not limited to:

• • • • •

John Deere

• • • •

Komatsu Liebherr







If your client is looking to make a move on a new or used piece of yellow iron equipment, we are ready to make it happen! Let’s make a deal — send them our way!




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