B O O K I N G D I R E C T
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BOOKING DIRECT CHANNELS
Calling hotel, RSO or CCC
Calling hotel, RSO or CCC
Shangri-La's Book Direct strategy strives to move business from our external
Walk in
Walk in
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channels into our internal channels.
Through Travel Agents *on qualifying rates
As of January 2019, Booking Direct is the ONLY WAY our guests can receive GC rewards on there rooms stay!
Through Travel Agents *on qualifying rates
Shangri-La Website
Shangri-La W bsite
Shangri-La App
Shangri-La App
SOME NON DIRECT BOOKING CHANNELS INCLUDE:
GC MEMBERS WHO BOOK NON-DIRECT WILL MISS OUT ON RECEIVE BENEFITS LIKE:
Room upgrades
Welcome Amenities
Early/ late checkout
GC Points
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B O O K I N G D I R E C T
The cost to the hotel is reduced when guests book via direct channels. For example, when a guest books with an online travel agent such as Expedia, the hotel is charged a commission (10% -20% on average) W H A T C A N Y O U D O S L T O !
REMIND THEM OF DIRECT BOOKING CHANNELS FOR NEXT TIME
GC MEMBER WHO DIDN’T BOOK DIRECT
WHY BOOK DIRECT?
NON GC MEMBER WHO BOOKED NON-DIRECT
EDUCATE THEM ON BOOKING DIRECT GC BENEFITS & ENROLL, ENROLL , ENROLL!
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B E N E F I T S
SCAN QR CODE TO CHECK OUT FULL LIST OF BENEFITS!
Complimentary Breakfast for 2
Room upgrade if reserved room is not available
Access to Horizon club for 2, where available
Welcome F&B amenities: Gold- 1, Jade -3, Diamond- 4
EDUCATE THEM ON BOOKING DIRECT GC BENEFITS & ENROLL, ENROLL , ENROLL!
Early check-in, Late Check-out
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B E N E F I T S
SCAN QR CODE TO CHECK OUT FULL LIST OF BENEFITS!
The Golden Circle Program offers three unique tiers each bringing its own level of recognition and privilege that will make you feel at home!
REMIND THEM OF DIRECT BOOKING CHANNELS FOR NEXT TIME
GC MEMBER WHO DIDN’T BOOK DIRECT
NON GC MEMBER WHO BOOKED NON-DIRECT
EDUCATE THEM ON BOOKING DIRECT GC BENEFITS & ENROLL, ENROLL , ENROLL!
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E A R N
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GC members can earn points on:
Qualifying hotel stays Food and beverage dining Chi, The Spa experience Event planning on qualified events And more!
They will earn 1 GC Award Point for every eligible U.S. dollar spent.
Jade members will receive 25% bonus GC Award Points on all qualifying spending. Diamond members will receive 50% bonus GC Award Points on all qualifying spending.
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Golden Circle has partnered with another iconic brand in Taj Hotels Palaces Resorts Safaris to create a new loyalty offering called Warmer Welcomes.
GC members stay at Taj Hotels can earn: US$5 = 3 GC Award Points
Taj Inner Circle members stay at Shangri-La can earn: US$5 = 4 Taj Points
Our guests can also earn miles with our participating airlines for each qualifying stay. GC members can also convert their GC Award Points to add up their favourite frequent flyer membership.
Some popular participating airlines include Air Canada, Emirates, Singapore airlines, Lufthansa, British airways and more!
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T H E T A B L E
The Table from Golden Circle is delivered through an innovative food and beverage web platform – where food and drink enthusiasts can connect with Shangri-La and learn about exclusive offers, book restaurants and bars, explore unique experiences form around the globe!
Earn- 1 PT Per $1 USD Spent Redeem- 10 PTS= $1 USD
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T H E T A B L E
Check out The Table website by scanning the QR code and explore Shangri-La F&B offerings from around the globe!
F&B PLAYS A KEY ROLE! Recognizing our valuable GC members and delivering their program benefits whenever they visit our bars and restaurants.
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R E D E E M
THERE ARE 4 WAYS GC MEMBERS CAN REDEEM POINTS: Shangri-La app Directly at hotel ( front desk or f&b outlets) GC website GC members hotline Hotel direct
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R E D E E M
Free room nights or upgrades at any Shangri-La hotel, resort, Kerry hotel, Traders hotel or Hotel Jen worldwide .
REDEEM GC POINTS
Room stays & upgrades
FOR A VARIETY OF ATTRACTIVE AWARDS!
Use points to enjoying dining experiences at restaurants and bars or treat yourself at Chi, The Spa.
Room stays & upgrades
Room stays & upgrades
DONATE! Oxfam Hong Kong: dedicated to fighting poverty and inequity worldwide. MedArt Hong Kong: bringing care and comfort to those in long-term confinement
Easily convert between your GC Points and Taj Inner Circle Points Or convert to airline miles with our participating airline partners.
Selection of exquisite fine wines from Kerry Wines, travel experiences provided by Klook, Bowers & Wilkins premium electronic products.
Room stays & upgrades
Room stays & upgrades
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E N R O L L
T E L L O U R G U E S T S A B O U T G C T O D A Y A N D E N R O L L , E N R O L L , E N R O L L ! ! !
RESIDENTS LOCAL F&B DINERS HOTEL GUESTS
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E N R O L L
E N C O U R A G E G U E S T T O E N R O L L S E A M L E S S L Y T H R O U G H T H E S H A N G R I - L A A P !
Guests can also enroll:
1. Directly at Front Desk 2. With our F&B hostess team
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