The Anti-Litter campaign has momentum going into the second half of 2021. We’re excited to partner with other organizations in town to bring this campaign to life. We’ve worked with local schools, businesses, community members, and our city partners to form collaborations.”
MAKE TEXARKANA CLEAN, NEAT, GREEN AND PRETTY Multiple organizations have joined forces in, and around Texarkana to establish an anti-litter campaign in our region. The vision of our campaign is to “Make Texarkana clean, neat, green and pretty.” On March 31, we held our first meeting at the Texarkana USA Chamber of Commerce and began developing an Anti-Litter Campaign around the process of Strategic Doing. Strategic Doing is a process of joining forces to form collaborations quickly, move them toward measurable outcomes and adjust along the way. We developed a framing question around our campaign, “Imagine what Texarkana would be like if Texarkana was litter-free?” Can you imagine that? How great would that be? Why is this important? Because the right kind of question to frame a strategic conversation is also one that brings forth a new generation of ideas and points us towards what is next. We are thankful to all the organizations that have joined us thus far in our endeavor to create a Texarkana that is Litter-Free! This is more than a community pride initiative; it encourages economic development and prosperity for our region. Our campaign balances immediate action with education and employs creativity to pull in press and social media coverage—drawing attention to the extent of the litter problem in our community. If you’d like to join the effort, or learn more please contact rbass@texarkana.org as we continue to energize our community and bring about immediate change to “Make Texarkana clean, neat, green and pretty.”
Jennifer K. Harland Chair, Texarkana USA Regional Chamber of Commerce Board of Directors
28 | Texarkana Community Directory | Fall 2021
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