EDITOR’S LETTER
EDITORIAL
Content editor Tim Banerjee Dhoul t.dhoul@amba-bga.com Head of editorial Colette Doyle c.doyle@amba-bga.com Art editor Sam Price
PERPETUAL PROGRESS
A s the age-old business adage goes, “standing still is not an option” and not least in today’s turbulent environment. To quote To quote the website of the professional services giant, EY, “the pace of change has never been faster. Building trust, embracing transformation and realising business growth have never been more vital.” While it’s fair to say that business schools haven’t always enjoyed the same freedom and capabilities as corporations to move at speed, this issue of Business Impact highlights the imperative of pursuing processes of constant reassessment and continual improvement. In our cover story, for example, schools are advised to wake up to the growing stature of institutions in Africa if they want to maximise their position in business education’s shifting global market. Detailing ongoing developments in the region, Rabat Business School dean Nicolas Arnaud argues that those who don’t update their thinking “risk arriving late to partnerships with the potential to shape future talent pipelines, research agendas and international influence.” Our feature from the American University in Cairo (AUC), meanwhile, further underlines the growing role that institutions from the region are playing in leading events that bring global peers together to discuss trends, exchange notes and help deliver continuous improvement. In this case, the event in question is the annual AUC Business Forum and its value, according to professor
Institutions must engage in regular reassessment and self-analysis to keep abreast of business education’s shifting global market
Sub-editor Heather Ford
of accounting Ahmed Abdel Meguid, is that of “a sounding board used to check the relevance and impact of both teaching and research and to recalibrate as needed.” Elsewhere, we turn to a trio of topics united by their need for constant attention and analysis. Reflecting on the progress of a strategy to pursue public value across all its endeavours, Cardiff Business School’s Peter Wells reminds us of the fluidity of this aspect of social legitimacy. “Public value is a work in progress, as this is key to its inclusive and evolutionary character.” Similarly, self-awareness is described as “ever-evolving in nature” by Henley Business School tutor Julia Carden, who adds that “the minute we think or say we are self-aware is often the moment we tip into self-delusion, self-deception or hubris.” In outlining its importance to leadership success, Carden argues that “it is something to be returned to continually” in programmes. Lastly, in her guest column on addressing the lack of opportunities for under-represented groups to progress, Marcelle Moncrieffe-Newman comments that the goal of building organisations where everyone can thrive must be pursued as “an enduring strategic priority, rather than episodically.” The common thread here is that so much of both operational and educational life at business school is a continuous journey that warrants ongoing evaluation. Only then can schools adapt and update as needed to keep pace with change.
Insight, content & PR manager Ellen Buchan e.buchan@amba-bga.com CORPORATE
Director of business school engagement Debbie Kemp d.kemp@amba-bga.com Head of business development – BGA Richard Turner r.turner@amba-bga.com Senior marketing executive – digital lead Shareen Pennington s.pennington@amba-bga.com Commercial assistant Georgia Herbert g.herbert@amba-bga.com Commercial relations director Max Braithwaite m.braithwaite@amba-bga.com Head of marketing & communications Leonora Clement l.clement@amba-bga.com Finance & commercial director Catherine Walke r Director of accreditation & director of BGA services Mark Stoddard Chief executive officer Andrew Main Wilson
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Tim Banerjee Dhoul Editor , Business Impact
Copyright 2026 by The Association of MBAs and Business Graduates Association . All rights reserved. Material may not be reproduced without the permission of the publisher. While we take care to ensure that editorial is independent, accurate, objective and relevant for our readers, BGA accepts no responsibility for reader dissatisfaction rising from the content of this publication. The opinions expressed and advice given are the views of individual commentators and do not necessarily represent the views of BGA. Whenever an article in this publication is placed with the financial support of an advertiser, partner or sponsor, it will be marked as such. BGA makes every opportunity to credit photographers but we cannot guarantee every published use of an image will have the contributor’s name. If you believe we have omitted a credit for your image, please email the editor.
Business Impact • ISSUE 2 • 2026
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