Brendon Kearney - Listing Presentation Book

THE BENEFITS OF OFFERING BUYER AGENT COMPENSATION THE BENEFITS OF OFFERING BUYER AGENT COMPENSATION In the United States, real estate commissions can be paid by the seller, listing agent or the buyer. Continuing the practice of offering buyer compensation by the seller or listing agent increases the likelihood of having a professional buyer’s agent on the other side of the transaction and provides you with a number of advantages. In the United States, real estate commissions can be paid by the seller, listing agent or the buyer. Continuing the practice of offering buyer compensation by the seller or listing agent increases the likelihood of having a professional buyer’s agent on the other side of the transaction and provides you with a number of advantages. By paying commission or authorizing your listing broker to pay commission, you have potential to:

THE BENEFITS OF WORKING WITH A COOPERATING BROKER

Working with a professional buyer’s agent can provide a host of benefits you may not have considered. In partnership with a buyer’s agent, I can show your home in its best light to a widened pool of qualified buyers and ensure a more efficient contract-to-close process for everyone involved.

INCREASED EXPOSURE FOR YOUR LISTING

SEAMLESS CONTRACT-TO-CLOSE

By paying commission or authorizing your listing broker to pay commission, you have potential to:

Working with a buyer’s agent helps increase the likelihood that your home will be seen by qualified and vetted buyers who are educated about the market and ready to transact.

Increase Interest From Qualified Buyers

Simplify Negotiations

More eyes means more interest. A buyer’s agent can help get your listing in front of interested buyers they are currently representing, which maximizes your home’s exposure in a competitive market. By listing as a Compass Private Exclusive, ‘you can even pre-market your home to buyers and the agents they are working with to build early demand before launching to the public.

SIMPLIFY NEGOTIATIONS With commission costs off the table, negotiations are less complex, allowing all parties to stay focused With commission costs off the table, negotiations are less complex, allowing all parties to stay focused on the property’s price, which streamlines the negotiation. on the property’s price, which streamlines the negotiation.

INCREASE INTEREST FROM QUALIFIED BUYERS When you offer compensation to the buyer’s agent, the property may become more attractive to serious buyers and increase its exposure, a critical advantage in competitive markets. This also makes your home more accessible to a wider pool of buyers, some of whom might have limited cash for upfront costs. SECURE A HIGHER PURCHASE PRICE Working with a buyer’s agent helps increase the likelihood that your home will be seen by qualified and vetted buyers who are educated about the market and ready to transact. If buyers don’t need to reserve funds for commission, they may be able to offer a higher purchase price. Secure a Higher Purchase Price SELL FASTER If buyers don’t need to reserve funds for commission, they may be able to offer a higher purchase price. Removing the financial burden on buyers can help reduce the time your property is on the market. Sell Faster Removing the financial burden on buyers can help reduce the time your property is on the market.

REDUCED LIABILITY & EXPOSURE

Having professional representation more readily ensures that the buyer completes their investigations to their satisfaction, thoroughly reviews and understands seller disclosures, and completes each required step. The result? A well-informed client without buyer’s remorse.

MORE QUALIFIED BUYERS

Working with a buyer’s agent helps increase the likelihood that your home will be seen by qualified and vetted buyers who are educated about the market and ready to transact.

Seller acknowledges and understands that (i) commissions are negotiable, (ii) Seller is not required to offer compensation to a cooperating Broker, and (iii) any offer of compensation is at the discretion of the Seller.

Seller acknowledges and understands that (i) commissions are negotiable, (ii) Seller is not required to offer compensation to a cooperating Broker, and (iii) any offer of compensation is at the discretion of the Seller.

MARKETING YOUR PROPERTY | Top 1% SF Agents

MARKETING YOUR PROPERTY | brendonkearney.com

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