Sending branch mailings with Marketing Cloud
Marketing Cloud is our preferred digital communication platform which helps us build stronger members and non-members relationships across marketing and the service we offer. CIPD Branches and Regions have been provided with an individual account to connect and engage with their subscribers. As this centralised platform holds personal data not all Branch Committee members can use Marketing Cloud, access is limited to one representative per branch with the Member Communication Lead accountability. The Member Communication Lead can also send targeted emails to specific audience members and use the latest contents (e.g. Membership benefits) uploaded from CIPD HQ into their newsletter. Please do keep in mind that any Branch mailing must be sent over the weekend only. To get an insight into how Marketing cloud works, you can access the webinar recording in the branch network as follows:
Support Site The support site has been designed to give you all the information you need through step-by-step navigations, screencasts, screenshots and a search box for specific tasks. You can access the support site here.
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