2021 BONTLE TSHOLE 28, SOUTH AFRICA CEO AND FOUNDER, BAAA HEALTH INDUSTRY: HEALTH FOOD
They provide legal services to companies and individuals alike, based in the heart of Sandton, Africa’s richest square mile. Our audits show that her company’s revenue has grown 138% in the past year. This self-funded business has grown against all odds. Mutemwa- Tumbo was born in a small town in Kitwe, Zambia, to a pastor and a flight attendant. When she was four, she moved to South Africa where she fell in love with the idea of justice and pursued a degree in law at UJ. Shortly after she started practicing law, she and Scott started the business from Mutemwa-Tumbo’s mother’s dining room table in 2017. Today she has seven full-time employees and five consultants who can work because of the cloud- based technologies incorporated in the business – this has been their biggest strength, being able to operate during the pandemic. Some of the firm’s biggest highlights include being appointed to consult on an African Union project that saw Mutemwa-Tumbo working as a special secretariat, drafting a Common African Position on Assets Recovery. Through her firm, she has represented hundreds of clients, representing small businesses, large corporates, international companies, and regional bodies such as the African Union. She elaborates: We are also presently embarking on an exciting journey to develop legal tech and AI solutions, in consultation with a digital solutions company, that will help our firm reach businesses across the continent and make usually expensive and lengthy commercial
From the age of nine, Bontle Tshole knew she would become an entrepreneur when she insisted on helping her mother run the family business. Furthermore, she grew up in a home where healthy food was a priority and shaped the way she thought about food and the health benefits that accompany it. Fast forward to 2017 when with just under $350 in savings and one final salary from her retail job, Tshole bought her first blender to start her company, BAAA Health. BAAA Health is a health outlet that is, as she puts it, “changing the narrative of healthy eating” by providing healthy fast-food alternatives to consumers. Currently, BAAA has products in line with the South African lifestyle market, the most popular being the juices and energy balls. “One of the biggest highlights for BAAA is being recognised by Unilever and Sunlight to be one of their female-owned business brand ambassadors,” says Tshole, who pivoted her business during the lockdown in South Africa.
legal processes faster, more affordable, and accessible.
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