Discover a collection of student housing communities next to the nation's top learning institutions. Strike the perfect balance between school and friendships at The Social.
THE
GUIDE
Every Post Needs A Job
All content needs to have a purpose. All posts should support what you want right now. Special Amenity Current Special Resident Event Maintenance Tips & Tricks Apartment Decorating Giveaways Resident Feature Game Day at University Pets in your Community Meet the Team Event on Campus Give your followers a reason to keep coming back to our profile.
Picture Perfect
College Football Game Day
Flag Football
Dodgeball with Staff vs Residents
Resident On Campus
Photo wall for Residents
Tour for a Starbucks Gft Card
Renewal Reminders: Steps to Accept Offer, Deadline, Specials, etc.
Grocery Bingo
Organic Content
Flyers
Organic Content
vs.
Why don't we post flyers?
Posting real time photos of Residents, University Students, Resident Events, Amenities, Pups, University, etc. INCREASES engagement. Creating content that your residents, prospects, and parents/guarantors can relate to will attract. Consider how many likes, comments, and followers each of your posts attracts. Remember Instagram is a lead generating tool, attract prospects to your page and showcase real time resident life at your community. Engagement
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Let's Talk Content The Socialite Guide
Posting Guidelines
Organic
Flyers
Instagram Posts Instagram Stories TikTok Videos Facebook Posts
Instagram Stories Instagram Post (Not as First Post) Flyer the Property/ Community/ Campus Send Email in Message Center
Flyer Instagram Post Example
First post organic and relates to flyer
Flyer is second post
The flyer does not clog up feed or disrupt visual aesthetic
Caption references flyer
Get Creative
Use a letter board to summarize your flyer
Create your flyer using Instagram fonts with your organic content. Instagram users will recognize these fonts.
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Let's Talk Filters Aesthetic Adding filters to your photos pops colors, highlighting your image. It creates a more memorable experience with the Social Brand on Social Media. By using the same filter on all your posts creates an aesthetic, not only to your individual posts, but your overall page. When people come across your community's page, this will increase your followers, engagement, and visits to our website. The two apps the marketing team recommends with a range of filters are TEZZA and LightRoom. See the key differences between the two below. Which App is right for you, please use the same filter on each post to create the page aesthetic.
*If there is an existing filter on Social Media, connect with your Manager to get access.
vs.
TEZZA
LIGHTROOM
App costs money
Can create your own
Free
filter
Filters already built
More filter options
Limited Selection
Adobe Photo Editor
Paid Version can
Other tools in app;
crop, photoshop,
filter videos
adjust lighting, etc.
Increasing Engagement
Followers
Your Instagram Bio Your IG bio is searchable, so you want to write it with SEO in mind. You’re allotted 150 characters for your bio.
Bio
Highlights
You can only change your bio twice every 14 days. Perfect it prior to editing in the app.
Organic On-Site Content
Tagging and Location
Location is trackable! People can look up your community to find your page. Tag your residents, local restaurants and buisnesses, university, brands, etc. Tagging accounts gives your page a chance to be reposted to get more awareness and engagement.
University City/State Community
#IowaState, #ISU, #IowaStateUniveristy #Ames, #AmesIowa, #WestAmes #Iowa #IA #Cyclones, #CyclONEnation, #LoyalForeverTrue #LiveSocial, #WanderWest, #MySocialSpace
Property
University City/State Community Property
WHAT IS THE IMPORTANCE OF HASHTAGS? People who are not following you will be able to find you by common likes & searches!
Amenities Food Specials Popular
It’s GAME DAY here at the SOCIAL! Wiffleball. 3:30pm CST. Fire pit. Pizza. Be there.
Best day of the month Join us for Pizza Friday in the Community Room from 3:00pm to 5:00pm today! No better way to start the weekend than with pizza at The Social!
WHAT IS THE IMPORTANCE OF EMOJIS? Emojis are key to increasing your engagement on social media. Emojis are now a huge part of communication online, including them in your captions allow your followers to relate to more than just words.
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TikTok vs. Instagram Let's Compare vs.
TikTok
Videos
Photos & Videos
Platform for images, stories, Reels, IGTV, & streaming
15 seconds- 3 minutes videos
Can add music, visual effects, templates, font, stickers, filters, piece together multiple videos
Can add filters, font, stickers, music
100 character limit for captions
2,200 character limit for captions
Only post to TikTok
Can link your Instagram to Facebook
Uses Hashtags
Uses Hashtags
It's time to get Creative Use TikTok to be informative, and fun at the same time! Get creative to showcase WHY living at your community is the place to be! Let's Talk TikTok
A Day In The Life of Living At Your Community
Tour Of The Community
Proximity To Campus/Downtown
Resident Event Highlights
Apartment Tour
Meet the Team
Residents using the amenities
Steps on Application Process, Move-in Day, Move-out Information Attach a trending song or sound to get more views and a chance to get on the For You Page.
INSIGHTS
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Let's Talk Resident Events Location x Time x Event Location: Switch up you resident events at different locations at your community. Breakfast on the Go at the Bus Stop Clubhouse Office with Staff 1. 2. 3. 4. Delivery Drop Off to Their Door 5. Amenity 6. Fitness Center
Time:
Be mindful of the days and times of the week you are hosting resident events. Monday, Tuesday, Wednesday, Thursday, Friday Early Morning vs Late Morning vs Early Afternoon vs Late Afternoon 1. 2.
Resident Event:
Keep it your Residents engaged, switch up your activities between free food, giveaways, activities, etc.
Chain Restaurant vs Local Restaurant Late Night Foodie Call Tournaments at an Amenity 1. 2. 3.
4. LinkedIn Pics x Resume Workshop 5. Get Crafty- Eat and Paint 6. Giveaway for the Pups/ Puppy Hour
7. Trivia/ Bingo 8. Package Delivery/ Trash Pick Up 9. SOCIAL EATS
"Pics or it didn't happen" At every resident event needs to be posted on Instagram as a story and/ or post. Residents Events are a leasing tool for residents, prospects, and parents/guarantors. Showcase resident life at your community through your resident events and how much fun they are to attend. When hosting events be mindful of the location, time, and activity. To keep ALL your residents engaged give them a range of options for them to attend. For example, If you host an event Monday at 10:00am, a resident who has class at the time cannot come the whole semester. Check with your Manager for your monthly budget and work with your team to prepare your community events. Resident Events 101 Prior to each month work with your team to plan resident events. consider Holidays, University Events, University Calendar, and team member's schedules to plan accordingly. Create a monthly Calendar with events, time, and location that can be sent to residents and Parents/ Guarantors in Message Center. Also consider flyering the property and community doors with Calendar. In addition be sure to post this on your Instagram story and/or post. The week of event be sure be active on Instagram story and/or post with event reminders. Send a reminder email with event details, In addition, consider sending out a text message to your community with event details. Lastly, consider Direct Messaging to personally invite your residents to the your events. Send a personalize message inviting them to the event. At the Event, take LOTS of pictures. Include as many residents as possible for Social Media. Always ask if you can take a picture and be customer service heavy with residents.
101 Resident Event Ideas
1.
Breakfast on the Go @ Bus Stop Waffle Wednesdays Free Pizza Friday Late Night Foodie Call Dodgeball Flag Football
35. Hot Chocolate Bar 36. Coffee Bar 37. Friendship Bracelets 38. Thirsty Thursday 39. Freeze Tag Friday 40. Wing Wednesday 41. Ping Pong Tournament 42. Pool Tournament 43. Charcuterie Bar 44. Pool Party 45. Donut Fridays 46. Apartment Decorating Content 47. Build Your Own Secculent 48. Paint Planters 49. Smooch your Pooch 50. Door Decorating Contest 51. Friendsgiving 52. S'mores Event 53. Chocolate Fountain Bar 54. Tie Die Event 55. Balloon Pop with Prizes 56. Ice Cream Sundae Bar 57. Housewarming Kits 58. Candle Making Event 59. Galentines Event 60. Social Fest/ Hubchella 61. Carnival Theme Event 62. Say Yes to Address 63. Waterbottle Wednesdays
60. Renewal Party 71. Whiffle Ball 72. Build Your Own Bouquet
2. 3. 4. 5. 6. 7. 8. 9.
73. Murder Mystery 74. Bachelor Monday Watch Party 75. Sushi Making Class/ Kits 76. Goat Yoga 77. Group Fitness Class 78. Mario Cart Tournament 79. Awards Night 80. Neighbor Delivery 81. Study Pack Kits 82. Spring Cleaning Kits 83. Win it Wednesdays 84. Kickball 85. Volleyball 86. Cooking Class 87. Holiday Card Essenitals 88. Baking Kits
GrubHub/ Social Eats Football Watch Party Paint and Sip/Eat Popsicles by the Pool Cookie Decorating
10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34.
CFA Biscuits/Sandwiches Yappy Hour (Puppy Hour) Grill Out Hubcoming Week Pumpkin Painting Energy Drink @ Fitness Center Reverse Trick or Treating Trash Pick Up Harry Potter Theme Event Perks Place Coffee Event Wrapping Paper Event
89. Karaoke Night 90. Social Sparklers 91. Hot Dog Bar 92. Gatsby Night 93. DIY Ornaments
Pancake Bar Crawfish Boil Grocery Bingo Trivia Scavenger Hunt Linked In Pics Resume Workshop Food Truck Movie Night Taco Tuesday Bingo Boardgame NIght
94. Late Night Breakfast 95. Put Put Tournament 96. Spa Night Kits 97. Laundry Essenital Kits 98. Corn Hole Tournament 99. DIY Dog Treats 100. Petting Zoo 101. DIY Ornaments
(Signing special) 64. Popcorn Bar 65. S'mores Indoors
66. Nacho Bar 67. Queso Bar 68. Hydration Station 69. Road Trip Essentials Kits (Classes Ending 70. Spike Ball Tournament
Resident Take Over
Do you have a resident who is in Greek life, on a sports team, or known on campus? Let them take over your Instagram for a day!
Employee Spotlight
Showcase Your Team Members! Managers, Maintenance, & Leasing!
How long have they worked here? What is their job? What do they do for fun? Are they in school? What are they studying? Fun fact
LET'S TALK APPS RECOMMENDED APPS
Preview Tezza Lightroom Unfold Unfollowers & Followers Track
Canva
HOW TO USE
This app allows you to preview grid layouts before posting!
Unfold has templates where you can post multiple pictures in a story.
Tezza and Lightroom have a range of presets to make your photos and videos pop to create a consistent page aesthetic.
Download your designs straight to your phone to post directly to your Instagram platforms.
Our Instagram followers to following ratio matters! This app will let you know who is not following us back
and if we missed a follow on someone who followed us!
Reminders Remember your branding guidelines before creating a flyer or design! Before submitting your post to Marketing, be sure to include:
FAIR HOUSING LOGO
PROPERTY LOGO
CALL TO ACTION ADDRESS, PHONE NUMBER, EMAIL ADDRESS, SOCIAL MEDIA HANDLES
Use the "Logo" and "Folder" tabs to find these requirements. Don't forget to ask yourself, does this design match my brand?
Off Brand Design
On Brand Design
INSIGHTS
FONTS
COLORS
POSITION
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How To's
FONTS Headlines Headlines Subtext Subtext Subtext Subtext Find Social Templates
STYLE GUIDE The Socialite Guide
Voice & Tone
Who We Are
Who We Are Not
Inclusive Casual Confident
Friendly Fun Trend Setting
Exclusive Formal Arrogant
Reserved Boring Dated
Words & Phrases To Avoid
Avoid
Use
Gym Sale Apartment
Fitness Center Promotion Home/Model Team Members Secure
Staff Safe
Tagging Guidelines
When utilizing/resharing any of their media that is not our own, ALWAYS ask the individual if we can tag the individual or brand’s account prior to posting. Include a tag in both the photo and story. If this photo is taken on campus, add the university to the locations tab and tag the university. 31
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