TikTok vs. Instagram Let's Compare vs.
TikTok
Videos
Photos & Videos
Platform for images, stories, Reels, IGTV, & streaming
15 seconds- 3 minutes videos
Can add music, visual effects, templates, font, stickers, filters, piece together multiple videos
Can add filters, font, stickers, music
100 character limit for captions
2,200 character limit for captions
Only post to TikTok
Can link your Instagram to Facebook
Uses Hashtags
Uses Hashtags
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