PAM MARMON’ S OUTLINE FOR EFFECTIVE POST-PANDEMIC TRANSFORMATION CHANGE CAN BE EASY
Pam Marmon understands what it means to adapt. After growing up in Bulgaria, Marmon had to modify her way of living when she emigrated to the U.S. Today, she’s a CEO, entrepreneur, wife, and mother who believes that change doesn’t have to be difficult. In fact, she’s mastered it. Marmon has even established a company, Marmon Consulting, that helps other companies develop strategies for executing transformation. In Marmon’s book, “No One’s Listening and It’s Your Fault: Get Your Message Heard
searching for proactive solutions and the next step in finding post- pandemic success. Marmon’s book is the perfect guide for business leaders who recognize the need for tangible change and want to execute it as effectively as possible. The key, Marmon explains, is to identify your company’s culture and cater your plan’s language to suit what will resonate with your employees the most. This will establish a sense of alignment with your business’s vision and direction, which can be one of the biggest hurdles to overcome. You cannot achieve success in a period of change if your team is doubtful and unwilling. With your company united toward your vision, you can begin to enact real change. However, this is only the beginning. Marmon’s book also outlines how to connect with fellow leaders in your company to develop a framework for growth. By creating a stable foundation and inspiring change, you’ll find this time of major transition to be much smoother than you may have anticipated. As a result, your company will come out on top at the end of the COVID-19 era. Marmon’s mantra is inspiring: “With the proper process, change is not hard.” And with her book, “No One’s Listening and It’s Your Fault,” business leaders can see just how simple change can be.
During Organizational Transformations,” she outlines her proven methods for effective communication in any company setting, from a major corporation to a family business. Released on March 24, 2020, Marmon’s advice is timely in a period when many business owners are
Wait … Video Game Law Is a Thing?
HAPPY NATIONAL VIDEO GAME DAY!
game creators) that just want their games published and seen by the world.
parts should the studio further develop? The problem is, without a properly drafted privacy policy and terms of service agreement, studios can be in serious trouble when trying to answer these questions. And, as the gaming industry progresses, it’s becoming cheaper and cheaper to create new games and begin a studio. However, many video game startups don’t even consider getting a lawyer. They may not be against the idea, but it doesn’t even cross their minds. This makes it even easier to prey on new gaming startups. That’s a little bit about the world of video game law. From everyone at Yeargan & Kert, we hope you enjoy National Video Game Day on Sept. 12 this year!
In a world where Candy Crush Saga tried to trademark the word “saga,” how do you navigate the gaming industry, legally speaking? That’s what video game law is all about. Video game law often focuses on contract language or arguing for office action from the U.S. Patent and Trademark Office. But one of the biggest differences between video game lawyers and generic entertainment lawyers is that video games demand different priorities than other forms of entertainment because of their context. Video games often rely on tracking user data to a certain extent in order to understand how the game is being enjoyed by its players. Are players spending a lot of time in one part of the game? Which
Once in a while, movie production companies and animation studios need lawyers. Disney is famous — or infamous — for its hefty protection over its intellectual property, and video games can require the same kind of protection. For example, it’s rather easy for large game publishers (think: distributors) to take advantage of small gaming studios (think:
2
ATLANTADUILAWYER.COM
Published by The Newsletter Pro • www.TheNewsletterPro.com
Made with FlippingBook - Online Brochure Maker