Marketing opportunities 2023
OVERVIEW MARKETING OPPORTUNITIES B2B & B2C
Trade magazine with high reading intensity *
ONLINE ADVERTISING page 4
PHARMACTUEEL page 3
BUSINESS TO BUSINESS
INFORMATION FAIR page 5
DIGITAL NEWSLETTER page 4
PRINTED MAILING page 4
DIGITAL NEWSLETTER page 8
NARROWCASTING page 8
PROMOTIONAL PAPER page 6
BUSINESS TO CONSUMER
GEZONDHEID+ MAGAZINE page 8
ONLINE ADVERTISING AND FACEBOOK page 7
GIVEAWAY WITH ORDER page 7
2
[ Business to business ]
[1] PharmActueel You reach all Holland Pharma’s and Varuvo’s ordering clients through this trade magazine. It entails a monthly edition with focus on special offers, product information, launches, sector and business information.
Reach/ targets: Therapists
Publication
11 times a year
± 10,000 ± 1,000 ± 1,000
Trade magazine with high reading intensity*
Size
48-56 pages
Retailers
Circulation
12,000
Pharmacies
Rates
Advertisement Format
Width x height in mm
1x
3x
6x
11x
1/1
210 x 297
€ 1,800 € 1,775 € 1,700 € 1,625
Frontpage inside: 20% additional charge Backpage inside: 10% additional charge Backcover: only after consultation
1/2 1/4
174 x 134 of 84 x 273 € 1,250 € 1,200 € 1,175 € 1,075
84 x 134
€ 750
€ 700
€ 650 € 600
Cover item with product Product picture and payoff + 75 words Coverstory* 2/1 spread: ± 1,000 words + product picture and/or atmospheric pictures Redactional item or product news Maximum 100 words + product picture
€ 850
€ 2,775 * * Content to be discussed
€ 575
Event in calendar Event mention
€ 150 per mention
Theme page or promotions page Product picture, article number, price Separate package leaflet (max A4) Your product information attached
€ 150 per product
€ 2,775 + the actual postage costs incurred quotation on request
Promotions Your promotion mentioned on Hollandpharma.nl and/or varuvo.nl
Free
Specifications
Sheet mirror
210 x 297 mm (3 mm bleed margin)
Type setting mirror 174 x 273 mm Advertentie
Delivery separate package leaflet 12,000 finalised copies to be delivered to: Senefelder Misset t.a.v. Coen Heveling O.v.v. PharmActueel <month> Mercuriusstraat 35 7006 RK Doetinchem The Netherlands
Submitted in a high-resolution PDF file
Pictures / images
300 dpi - JPG/PDF file
Materials need to be submitted at the latest 5 weeks before edition via dtp@hollandpharma.nl. For any kind of communication, a fully completed promotion form needs to be submitted via inkoop@hollandpharma.nl. In case of questions regarding the material delivery, feel free to contact Sabina Visser, T. +31 315 32 40 10.
Before printing, send a copy of the leaflet to the marketing department.
*Van Es Marketingservices marketing report Drogisterijen (Drugstores) 2018
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[ Business to business ]
[2] Order mailing Your mailing will be sent with every orders for a week.
The leaflet format has to be maximum A5 (folded). Before sending the materials, a draft of the mailing must be submitted to your contact person for approval.
Circulation
3.500
Format
max. A5 (folded)
Rates Format
Delivery The finalised mailing needs to be submitted 2 weeks before sending, with mention of the order mailing (name), week number, supplier.
Circulation
1x
6x
12x
A5 leaflet
3,500 copies € 1,200 € 1,150 € 1,075
[3] Online advertising Put your product every week under the spotlight via our promotion banner or news item on hollandpharma. nl and varuvo.nl with a link to the product or assortment page. Or advertise your promotion on our promotions page. Visitors Holland Pharma has an average of 26,000 visitors a week and Varuvo an average of 12,000 a week.
Delivery Materials need to be submitted at the latest 2 weeks before publication via marketing@hollandpharma.nl. File: 72 dpi - JPG/PNG/GIF
Rates per week per website *
Holland Pharma € 1,275
Varuvo € 1,075
Promobanner XL 820 x 260 px Promobanner 404 x 260 px News item header 404 x 100 px+ maximum 40 words Promotion banner on our promotions page 404 x 260 px
€ 650 € 625
€ 550 € 525
€ 275
€ 225
* From Monday to Sunday
The promobanners also appear on the Search page!
[4] Digital newsletter News? Inform quickly and easily our clients about new products, changes, promotions and important product information via the digital newsletter. We send once a week a digital newsletter as Holland Pharma as well as Varuvo. An item cannot be repeated several times after each other, each edition has to contain newsworthy items. Delivery Submit the image in a JPG/PNG file of 250 x 250 pixels (product picture) or 600 x 250 pixels (banner), 72 dpi. Materials need to be submitted at the latest 2 weeks before sending via marketing@hollandpharma.nl.
Rates
Aanleveren Holland Pharma Varuvo
Short
max. 50 words with image max. 150 words with image
€ 225
€ 225
Long
€ 375
€ 375
Promotion Product picture & promotion form
€ 100
€ 100
Publication
Once a week
Targets
Holland Pharma: drugstores, organic shops, pharmacies. Varuvo: Therapists Holland Pharma: ± 1,000 Holland Pharma pharmacies: ± 800 Varuvo: ± 12,000
Circulation
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[ Business to business ]
[5] Holland Pharma Information Fair - Information will follow soon
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[ Business to consumer ]
Bewustwinkelen.nl On Bewustwinkelen.nl, consumers find everything regarding health under one roof. The website offers to choose among more than 67,000 products in terms of food, supplements, body care, cosmetics, (natural) medicines and more! You can also find organic and gluten free products. How does it work? The consumer orders online. The order will then be picked-up and paid in one of our 450 pick-up points. All orders received before 9pm will be ready for pick-up the next day.
[1] Bewustwinkelen.nl promotional paper Introduce your product to consumers through the Bewustwinkelen.nl promotional paper. A paper filled with special offers to stimulate traffic and sales at Bewustwinkelen.nl pick-up points. Publication 12 times a year Size 4 pages Format A3 paper Circulation 500,000
Delivery specifications Text
Price and promotional price (through the pro-motion form)
Image to submit in JPG (300dpi): • Product pictured alone from front, no display pictures • Without background, no ready-made advertisement • You can also add an atmospheric picture. We will decide if it will be placed or not. Materials need to be submitted at the latest 8 weeks before edition via dtp@hollandpharma.nl. In case of questions regarding the material delivery, feel free to contact Natasja Venhorst via T. +31 315 32 40 10.
Reach:
> 1,000,000 consumers
Distribution • Locally door to door • In pick-up points • Online on the website • Digital newsletter to pick-up points, consumers and suppliers • Link to a clickable promotion paper on Facebook
Rates Format
Front & back cover
Inside € 700
Small item ≥ 40 cm 2 (max 25 words) Medium item ≥ 80 cm 2 (max. 35 words) Large item ≥ 175 cm 2 ( max. 50 words) Extra-lage item ≥ 250 cm 2 ( max. 70 words) Theme page ≥ product picture with discount
€ 1.050 € 2,050 € 3,050 € 4,050
€ 1,275 € 2,050 € 2,775
€ 525
Front Cover
Inside
Back cover
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[ Business to consumer ]
[2] Online: Bewustwinkelen.nl Put your product under the spotlight with the following communication possibilities. Average of 5,000 visitors a week.
[A] Slider To submit according to the special template that you can request to marketing@hollandpharma.nl
[B] Blog 500 words + atmospheric picture, 72dpi, JPG or PNG file
[C] Advertisement banner homepage 524 x 175 pixels als JPG of PNG, 72 dpi
[D] Highlighted product Based on Holland Pharma’s article number
Delivery The finalised materials need to be submitted at the latest 2 weeks before publication via marketing@hollandpharma.nl. Holland Pharma can make the items for you, charging you additional costs for it.
Rates per week [A] Slider
€ 250 € 350 € 100 € 100
[B] Blog
[C] Advertisement banner [D] Highlighted product
[3] Bewustwinkelen.nl Facebook mention Support you marketing activities with a cross media operation with a mention on our Facebook page.
Delivery
Rates
Maximum 25 words with image
€ 50 per post
[4] Product or sample with Bewustwinkelen.nl orders Promote your product through sending a free product or sample with a Bewustwinkelen.nl order.
Rates from € 0.25 per item * * Price depending from dimensions and weight
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[ Business to consumer ]
[5] Bewustwinkelen.nl newsletter News? Inform quickly and easily consumers about new products, blogs, facts, special offers, recipes and important product information via the digital newsletter. The newsletter is released once a week. An item cannot be repeated several times after each other, each edition has to contain newsworthy items.
Delivery A product picture in 72 dpi. To send to marketing@hollandpharma.nl.
Rates and delivery specifications
Price € 100 € 250 € 50
Material max. 50 words with image max. 150 words with image Product picture & promotion form
Short Long Promotion
Publication Circulation
Once a week
7,500
[6] Narrowcasting Introduce your product in an interactive way with a short video or presentation that we will show on screens in several Bewustwinkelen.nl shops. Please make sure that the message is understandable without any sound! Delivery Video of maximum 1 minute. File format: MP4, WMV, AVI, MPG, MPEG, WEBM or PPS. Maximum 200 mb, resolution of 1080p. To send to marketing@hollandpharma.nl.
Rates € 100 per week
[7] Gezondheid+ magazine Inform consumers about your product in the Gezondheid+ magazine. A magazine specialized in a healthy and natural lifestyle and product news. Over 450 Bewustwinkelen.nl pick-up points receive the magazine for free in order to distribute them to their clients.
Publication
6 times a year
Promotion 2022 Free redactional item with the purchase of an advertisement
Size
48 pages
Circulation
50,000
Reach
± 125,000
Rates Advertisement format
width x height in mm
1x
3x
6x
1/1 1/2 1/4
210 x 297
€ 1,895 € 1,850 € 1,800 € 1,295 € 1,250 € 1,200 € 675 € 650 € 625
174 x 134 of 84 x 273
84 x 134
Redactional item / Product news Maximum 100 words and a product picture
€ 550
Delivery specifications
Sheet mirror
210 x 297 mm (3 mm bleed margin)
Materials need to be submitted at the latest 5 weeks before edition via dtp@hollandpharma.nl. In case of questions regarding the material delivery, feel free to contact Sabina Visser, T. +31 315 32 40 10.
Type setting mirror 174 x 273 mm advertisement
Deliver in high resolution PDF file
Pictures / images
300 dpi - JPG/PDF file
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[ Publication & submitting dates ]
January PharmActueel 1
Bewustwinkelen.nl promotion paper Gezondheid+ 87
Submission Publication Theme pages
week 47 (2022) Submission
week 47 (2022)
Submission Publication Theme pages
week 48 (2022)
week 52
Publication A good start
week 52
week 01
A fresh start
Winter A fresh Start
February PharmActueel 2
Bewustwinkelen.nl promotion paper
Submission Publication Theme pages
week 50 (2022) Submission
week 51 (2022)
week 04 Winter
Publication
week 04
Winter pleasures
March PharmActueel 3
Bewustwinkelen.nl promotion paper Gezondheid+ 88
Submission Publication Theme pages
week 03 week 08 Spring
Submission Publication Healthy & vital
week 03 week 08
Submission Publication Theme pages
week 04 week 09
Spring Mother & Child
April PharmActueel 4
Bewustwinkelen.nl promotion paper
Submission Publication Theme pages
week 08 week 13
Submission Publication
week 08 week 13
Mother & Child Spring fever
May PharmActueel 5
Bewustwinkelen.nl promotion paper Gezondheid+ 89
Submission Publication Theme pages
week 12 week 17
Submission Publication Mother & Child
week 12 week 17
Submission Publication Theme pages
week 13 week 18
Beautiful start of the summer
Beautiful start of the summer Eco/organic special
June PharmActueel 6
Bewustwinkelen.nl promotion paper
Submission Publication Theme pages
week 16 week 21
Submission Publication
week 16 week 21
Eco / Bio special
Shiny start of the summer
July PharmActueel 7/8
Bewustwinkelen.nl promotion paper Gezondheid+ 90
Submission Publication Theme pages
week 21 week 26
Submission Publication
week 21 week 26
Submission Publication Theme pages
week 22 week 27
Summer/Holiday Walking
Summer holiday Nijmeegse 4-daagse
August
Bewustwinkelen.nl promotion paper Submission week 25 Publication Summer tips week 30
September PharmActueel 9
Bewustwinkelen.nl promotion paper Gezondheid+ 91
Submission Publication Theme pages
week 26 week 35 Vitamins & minerals
Submission Publication
week 26 week 35
Submission Publication Theme pages
week 30 week 35
‘R’ is in the month
Healthy with food, vitamins & mine- rals
October PharmActueel 10
Bewustwinkelen.nl promotion paper
Submission Publication Theme pages
week 34 week 39
Submission Publication
week 34 week 39
Healthy & food Autumn
November PharmActueel 11
Bewustwinkelen.nl promotion paper Gezondheid+ 92
Submission Publication Theme pages
week 38 week 43 Grooming
Submission Publication
week 38 week 43
Submission Publication Theme pages
week 39 week 44
Naturally beautiful & healthy
Grooming Holiday season
December PharmActueel 12
Bewustwinkelen.nl promotion paper
Submission Publication Theme pages
week 43 week 48
Submission Publication
week 43 week 48
Holiday season Holiday season
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[ Business to consumer ]
[1] Leef.nl Leef is the largest health and self-care webshop in the Netherlands. You will find more than 67,000 different products. From painkillers to skincare and from blood pressure monitors to gluten-free food. In addition, Leef also has advisory blogs written by pharmacists & doctors. Netherlands, where you will find more than 67,000 different products. Leef.nl also contains advisory blogs written by pharmacists & doctors. Visitors: ± 30.000 per week Digital newsletter reach: ± 7.000
Leef.nl has grown into a leading Dutch webshop for (homeopathic) natural medicine, dietary supplements and drugstore and health food products in its broadest sense. Leef.nl aims to remain at the forefront of sustai- nability and continues where the other webshops stop. Which leads to various unique categories/labels such as ‘toxin-free’, ‘cruelty-free’ and ‘nowaste’. This is highly appreciated by customers with an average score of ‘ex- cellent’ on trustpilot. (homeopathic) natural medicine, dietary supplements, drugstore and health food products in its broadest sense. At Leef.nl, sustainability is of paramount importance. That is why the webshop has several unique categories, such as ‘toxin-free’, ‘cruelty-free’ and ‘no waste’. This is highly appreciated by customers with an average score of ‘excellent’ on trustpilot.
Visitors: ± 30.000 per week Digital newsletter reach: ± 7.000
[2] YOURSKIN The knowledge of the trusted pharmacist and high- quality dermatological care products. That is the unique combination offered by Yourskin. Because of this unique combination, Yourskin has a clear specific target group. No more waiting in the pharmacy to buy quality skin care products but ordering directly online!
The initiators of Yourskin are pharmacists with years of experience in advising and selling various care products of different brands. Their knowledge and experience are combined in this conveniently arranged webshop.
Visitors: ± 3.500 per week Digital newsletter reach: ± 18.600
Early next year the new webshop of Bewustwinkelen.nl will be launched. From that moment on, the same options of Leef.nl and Yourskin will apply to Bewustwinkelen.nl. In the beginning of 2023, the new webshop of Bewustwinkelen.nl will be launched. From that moment on, the same options of Leef.nl and Yourskin will apply to Bewustwinkelen.nl.
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[ Business to consumer ]
[3] Homepage bannering
[A] Homepage slider XXL The homepage slider XXL is the place on the homepage to draw the visitors’ attention. Use it to generate traffic to your product or brand page and improve awareness! [B] Homepage banner The banner is highly visible on the homepage and immediately catches all visitors’ attention. This will increase traffic to your product or brand page. [C] Highlighted product Highlight your brand/product on the homepage. The product is immediately visible when visiting the webshop. Generate traffic to your product or brand page to improve awareness! [D] Categorie banner A category banner is the optimal way to generate a purchase impulse. In addition, this is also the perfect opportunity to highlight your product within a product category. [E] Product booster A product booster places your item on the top row of the category page. Visitors to this page are on their way to the consideration stage of their buying process: branding and visibility within the category is therefore relevant and increasing conversion. [F] Search banner A search banner places your item on the top row of all search results and is thus in the shopper’s field of vision. Surprise the shopper by displaying your brand next to the category leaders. [G] Health-Wiki product link On the Health Wiki page, products can be offered in various articles. For example, sunscreen can be advertised in articles related to the sun. This is a very effective and conversion-enhancing way of advertising. [D] Category banner
Mobile version
Desktop version
Desktop version
Mobile version
Health-Wiki product link
Search banner
[H] Branded detail page The branded detail page is the perfect place for consumers to learn about your brand. This page is your own shop- in-shop on the website. Here you get the opportunity to show videos, images and product information. This is the place to tell the story behind your brand.
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[ Business to consumer ]
[4] Social media post/winactie Through a social media post or a giveaway, you reach more brand awareness among consumers. This is also the perfect way to get a message across to consumers.
In addition, it is also possible to join us in a collaboration with an influencer. If you are interested, ask about the possibilities.
Specifications: Facebook & Instagram post on feed 1080x1080 pixels. File type: .jpg. Resolution: 72 ppi. Facebook & Instagram stories: 1080x1920 pixels. File type: .jpg. Resolution: 72 ppi. Instagram reels: 1080x1920 pixels (max. 2 minutes). File type: .mp4. Pinterest: 1000x1500 pixels. File type: .jpg. Resolution: 72 ppi.
[5] Digital newsletter The newsletter is sent by mail every two weeks. This is the place to deliver a message and create awareness among consumers. The newsletter is sent via e-mail every two weeks. This is the place to deliver a message and create awareness
Specifications: Banner: 618x289 pixels. File type: .jpg. Resolution: 72 ppi. Text max. 50 words.
[6] Advertorial By means of an advertorial, you can inform your current customers at one of our webshops about developments, offers and new products. This is the perfect way to keep customers informed and create loyalty. This mail is entirely dedicated to your brand. [7] Branded campaign Increase In cooperation with digital marketing agency Increase, there is the possibility of running customized campaigns. For example a Facebook/Instagram performance campaign or a google search campaign. Topics for these campaigns can include product launches or brand promotions. Of course, other topics can also be the subject of the campaign. Google This is an e-mail
[8] Rates
Duration 1 week 1 week 1 week 4 weeks 4 weeks 4 weeks
Leef.nl
Yourskin Bewustwinkelen
Homepage slider XXL Homepage banner Highlighted product
€ 350 € 125 € 250 € 800 € 600 € 400 € 500
€ 100
€ 200 € 100 € 100 € 600 € 500 € 400 € 500
€ 50 € 75
Category banner Product booster
€ 400 € 400 € 400 € 500
Search banner
Advertorial
Per advertorial
Per newsletter (available every other 2 weeks)
€ 200
€ 200
€ 250
Digital newsletter
Social media post
Per post Per year
€ 150
€ 100
€ 50
Branded detail page
€ 2,000
€ 2,000
€ 2,000
Wiki link
Half a year
€ 500
€ 500
€ 500
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[ Business to consumer ]
[9] Price calendar The given prices are the regular prices. In some weeks we maintain lower prices and on specific weeks the prices will go up. This is due to peak and off-peak p eriods. Examples of price exceptions are: Father’s Day & Mother’s Day, Black Friday, Christmas Etc.
Price calendar 2023
Week 1
90%
Week 27
90%
Week 2
90%
Week 28
90%
JAN 2023
JULY 2023
Week 3
100%
Week 29
90%
Week 4
100%
Week 30
100%
Week 5
100%
Week 31
100%
Week 6
120%
Week 32
100%
Week 7
100%
Week 33
100%
FEB 2023
AUG 2023
Week 8
110%
Week 34
110%
Week 9
100%
Week 35
100%
Week 10
100%
Week 36
100%
Week 11
100%
Week 37
90%
MAR 2023
SEP 2023
Week 12
110%
Week 38
90%
Week 13
100%
Week 39
100%
Week 14
100%
Week 40
90%
Week 15
100%
Week 41
90%
APR 2023
OCT 2023
Week 16
100%
Week 42
90%
Week 17
110%
Week 43
100%
Week 18
120%
Week 44
100%
Week 45
100%
Week 19
120%
MAY 2023
Week 46
130%
Week 20
100%
NOV 2023
Week 47
130%
Week 21
110%
Week 48
120%
Week 22
100%
Week 23
120%
Week 49
110%
Week 24
120%
Week 50
110%
JUNE 2023
DEC 2023
Week 25
100%
Week 51
110%
Week 26
100%
Week 52
80%
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[ Promotion form & conditions ]
[1] Promotion form For all communications, a fully completed promotion form needs to be submitted via inkoop@hollandpharma.nl. This applies to both communications with and without promotion mention. This way we can make sure we have the correct stock and promotion processing. For all communications, a fully completed promotion form needs to be submitted via promoties@hollandpharma.nl.
All promotions mentioned in the communications must go through Holland Pharma.
You can ask for the promotion form via inkoop@hollandpharma.nl, or you can click here to download it. You can ask for the promotion form via promoties@hollandpharma.nl, or you can
[2] Communication placement conditions - On all communications, our General Sales and Delivery conditions are applied.
- All promotions mentioned in the communications must go through Holland Pharma. Promotions will only be included if it had been communicated with a fully completed Holland Pharma promotion form. You can ask the promotion form to your contact person.
- Communications referring to your own sales department of webshop will not be accepted.
- All texts and advertisements must fulfil the current legislation. Any claims resulting from communications will be settled directly with the advertiser.
- Holland Pharma reserves the right to refuse at any time communications.
- Adjustments of communications are based on subsequent costing of € 75 per hour.
- In case of late delivery of the material, the reservation will be cancelled. Nevertheless, the agreed costs will be charged.
- Invoicing of communications takes place after placement or sending.
- Invoicing of the Holland Pharma Information Fair takes place prior to the event.
- All mentioned costs are exclusive VAT.
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