Accomplished in Personal Injury Claims: Bicycle Accidents Auto Accidents Motorcycle Accidents Truck Accidents Premises Liability Dog Bites Wrongful Death Catastrophic Injuries
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INSIDE THIS ISSUE
Clocking In, Growing Up: How Teens Build On-the-Job Skills
1
Who Were the Luddites?
2
Hawaiian Laws You Have to See to Believe
Summer Chickpea Salad
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The Homework Game-Changer Hiding in Your Home
The Value Menu Joke That Cost Taco Bell a Lawsuit
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TACO BELL TRIED TO REBRAND 50 CENT It Ended in a Lawsuit
Rapper 50 Cent was seemingly everywhere in the mid-2000s. His hit albums, “Get Rich or Die Tryin’” and “The Massacre,” took the country by storm, and nearly everyone was familiar with at least one of his iconic songs. He appeared in commercials for
Reebok, Vitamin Water, and other consumer goods, but one popular fast food enterprise attempted to use his name without the artist’s approval. As you might expect, 50 Cent didn’t take kindly to this and promptly sued the chain. In 2008, Taco Bell unveiled an ad campaign promoting the low cost of items within their Why Pay More!? Value Meal. Offering burritos, nachos, and other signature Taco Bell items for 79¢, 89¢, or 99¢ got people’s attention, but their marketing experts thought the campaign needed more punch to drive business. The brand suggested that 50 Cent change his name to 79 Cent, 89 Cent, or 99 Cent. Unfortunately, Taco Bell did not contact the rapper to see if they could use his name while promoting their new menu. He was bothered by this and filed a lawsuit against
the fast food giant. The lawsuit claimed that Taco Bell made 50 Cent the star and focus of their nationwide campaign without seeking or obtaining his authorization. A spokesperson for Taco Bell claimed that the company “made a good faith, charitable offer to 50 Cent to change his name to either 79, 89 or 99 Cent for one day by rapping his order at a Taco Bell, and we would have been very pleased to make the $10,000 donation to the charity of his choice.” 50 Cent sued Taco Bell for $4 million. He won the lawsuit, but the settlement terms were not disclosed. This case serves as a great lesson to any business owner. Do not use a celebrity’s name or likeness for a marketing campaign without permission!
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Premises Liability Dog Bites Wrongful Death Catastrophic Injuries
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