LED (Leadership. Education. Drug Education.) by Tigger educates youth on the dangers of substance use with the mission of fighting addiction, spreading awareness, and saving lives through prevention and education. The program was created to promote advocacy and awareness in a fun and engaging way.
Case Study
LED by Tigger
PROGRAM DESCRIPTION:
LED (Leadership. Education. Drug Education.) by Tigger educates youth on the dangers of substance use with the mission of fighting addiction, spreading awareness, and saving lives through prevention and education. The program was created to promote advocacy and awareness in a fun and engaging way. Delivered in partnership with schools, the mobile engagement program provides guidance, tips, resources and support directly to participants’ mobile phones. To further encourage engagement, students have the opportunity to answer subject matter-related trivia questions and win gift cards.
PROGRAM AUDIENCE:
h 7 th -12 th grade students in New Jersey
h Parents/caregivers
PROGRAM OBJECTIVES:
PROGRAM OUTCOMES:
2,380 students enrolled • 88% retention rate • 72% actively engaged students • 64% actively engaged parents/caregivers
h Spread awareness, engage and activate students through positive reinforcement.
Program Survey Response Summary: • 94% learned something from the messages • 33% have applied what they learned to their daily life • 62% said they will apply learnings
h Connect participants with substance use disorder (SUD) education, prevention, and support resources to empower positive actions and smart decision making.
• 93% of students reported they are more likely to call 911 and stay with someone who’s experiencing an overdose because they were educated on the Good Samaritan law • 78% of students reported they are more likely to call someone for a ride vs. driving themselves or riding with someone under the influence after learning that driving under the influence of marijuana is just as unsafe as alcohol
Program Components:
“The way technology is so involved in the day to day especially with teenagers…this program is a way to communicate...and get across to them more. The approach is really good – a lot of people have short attention spans and don’t have the correct resources to get the right information so the way that Tigger approaches education is really, really great.”
Care Communications: Upon enrollment, participants receive text messages that communicate, promote, and support healthy lifestyle habits and positive changes in behavior. Some messages contain links to online pages with additional educational information in the form of interactive trivia, videos, music tracks, and meditations (see Care Companion). Topics include drug and alcohol education, mental health, lifestyle habits, and realistic guidance on what to do in specific scenarios. Care Companion: This cloud-based learning management system (LMS) provides vetted educational content that is personalized by participants’ self- expressed priorities and interests, structured into easy-to-follow sections to promote independent education, learning, and self-care management. Secure Data Collection and Reporting: Engagement and experience data is collected, deidentified, analyzed, and reported back to schools for evaluation of resources available and utilized by the student population.
Jessica, Program Participant and Student at Howell High School
gomohealth.com
info@gomohealth.com
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