Check out our September newsletter!
September 2022
Tree Hugger HERALD
770-637-3707 | TreeServiceDigital.com
A Well-Deserved Day of Rest
Take Time to Enjoy the Fruits of Your Labor!
Any time I visit a restaurant, a dry cleaner, a grocery store, or an auto repair shop, I pay close attention to the employees and team members. They tell me all that I need to know about that particular business. It’s true when they say that a company is only as good as its employees because good, honest, and hardworking employees who care about their customers are the secret sauce that can take a business from good to great. Labor Day falls on Sept. 5, and it’s a day to celebrate and recognize all of the contributions of those who work hard every day to make a difference in our community and society, no matter what their profession may be! Today, I think that the vast majority of us work harder than ever, and Labor Day is a day where everyone gets a holiday and should take the day off. Here at Tree Service Digital, I’m extremely grateful for the team that we have in place and how much they contribute to our business growth, client communication, and the well- being of our customers. These traits make them extremely valuable to our team, and I’m sure that the same is true for your company as well. Your employees are the backbone of the business, and without them, it wouldn’t run as efficiently as it does! Labor Day is a fantastic time to reflect on how much you appreciate them while they (and you!) take a well-deserved long weekend to unplug and decompress. We all need a break every now and then! September also happens to be Self-Improvement Month, a time when we can all focus on bettering ourselves, set new goals, and work on the things that may be holding us back in life. For me, my greatest fear has always been public speaking and over the past few years, I’ve gotten really good
with hosting Zoom video meetings, trainings, and seminars that typically have anywhere from 10–50 people. At first, it was a bit nerve-wracking, but now, it’s just like speaking to a handful of people! Where I still struggle — and I’m hoping to improve — is with actual, live public speaking in front of an audience while I'm behind a podium, on a stage, or in a large room. Whether it’s 10 or 80 people, there’s something about actually standing before them that gets to me, and the funny thing is that if I were to speak with each person individually or in small groups, I wouldn’t break a sweat. When it’s all eyes on me, it’s a bit more difficult. To try and work on this skill, I’ve been joining local toastmasters, and I think I’ve been improving! What is one thing that you’d like to work on? Remember that the best and only competition is yourself!
–Wesley Smith
TreeServiceDigital.com
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THE KEY TO BETTER RETENTION Is Great Customer Service
they think and feel about the service you’re providing them. You’ll get a chance to understand their needs, experiences, and pain points and create a model to enhance and strengthen those areas. You can request reviews and testimonials by telephone or email surveys. You could also incorporate a complaint page or feedback system on your website. Requesting feedback lets your customers know you value them, are willing to improve, and want to resolve their issues. It will help establish trust and may prevent them from voicing their concerns or negative comments on social media. Use multichannel servicing. Providing multiple channels to assist customers with their questions and concerns can help boost your brand’s reputation and credibility. One way to achieve this is by using social media. It’s a great tool because many customers turn to social media for queries and complaints. Have a team in charge of checking your company’s social platforms so questions can be easily answered and problems will be resolved promptly. Monitoring mentions of your company and reaching out to your customers first, instead of them reaching out to you, shows that you care about their experience and want to provide effective solutions in any outlet. Keeping your customers happy should be more important to your business than anything else. If they are satisfied with your customer service, they will continue to use your company!
It would be hard to find a company claiming not to care about customer service. But actions speak louder than words, and many business horror stories involve poor customer service experiences. So, how do you improve your company’s customer service to increase your retention rate? But first, why is customer service so important? Excellent customer service increases your customer lifetime value (CLV), and Help Scout found that 89% of customers say that good customer service led them to make additional purchases. Other consumers mentioned that great service turned them from one-time clients into loyal, recurring customers. According to SuperOffice, after surveying 1,920 business professionals, 46% stated that improving customer service is their top priority. But how can you improve this service effectively to better serve customers? Strengthen your team. Improving customer service all begins with your team. You want employees to develop five main skills to enhance the customers’ experiences: empathy, patience, communication, listening, and knowledge. You can organize training sessions to help your employees improve their skills and provide resources so they can easily navigate customer problems. For example, record customer interactions and point out which tactics work and don’t work in a situation. Encourage customer feedback. To provide excellent customer service, you first need to know what you can improve on. To do this, ask consumers how
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TreeServiceDigital.com
Published by Newsletter Pro | www.NewsletterPro.com
SO MANY SOCIAL MEDIA OUTLETS Which One Should You Use?
A social media presence is essential to connecting with your company’s customers and prospects. But do you need every media platform to engage with others? Each outlet meets different needs and interests, so it’s crucial that you analyze which one will net the most engagement for your business. In fact, the demographic of your targeted audience will help you decide. Let’s look at the three main outlets customers use to discuss their needs and wants. Facebook is primarily used for family-friendly content. Recently, there is an added focus on business ads for networking purposes, which can help you attract more leads. The demographic on Facebook mainly focuses on individuals who are 45 years old and older. This platform is great for businesses targeting seniors, like those in the home improvement and estate planning industries Instagram was popularized by teenagers, but now over half of its users are between the ages of 25–34. Small businesses use this outlet to share upcoming events, sales, and products because of the new business feature on the app. Relationship-building is the sole focus for companies on Instagram because you can engage with customers through stories, live videos, and interactive polls.
In 1904, the men’s Olympic marathon was a truly bizarre spectacle. On that sweltering summer day in St. Louis, MO, only 14 of the 32 competitors crossed the finish line — and the winner received the slowest Olympic marathon time since 1896. So what on Earth happened? Well, it was 104 degrees F and 90% humidity, the 24.85-mile course included seven hills, and there were only two water stations! Fred Lorz crossed the finish line three hours and 13 minutes after the race began. The crowd cheered … until he confessed he had accepted a ride from a car along the way. IT’S UNBELIEVABLY TRUE! The Craziest Olympic Marathon of 1904 Twitter is the best place to have personal conversations, brainstorm, and share news. Over 59% of Twitter users are between the ages of 25–49, and 56% have completed some college courses or have a degree. Some businesses use Twitter to see what others are saying about their services and resolve any issues that occur. This is a great way to build trust with your customers and ensure that they know you care about their experience with you and your company. If you want to learn more about the different demographics for each outlet, go to Blog.Hootsuite.com/Social-Media- Demographics for more in-depth analysis and statistics.
Laugh
HAVE A
Thomas Hicks, the true winner, was 7 miles behind Lorz. He powered through thanks to a secret energy booster mix — a concoction containing strychnine (rat poison), brandy, and egg whites. He was hallucinating by the finish line.
Looking back, it’s amazing everyone made it through alive!
TreeServiceDigital.com
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Inside This Edition
1. 2. 3.
Labor Day and Self Improvement Month
3 Tips to Improve Customer Service
Finding Your Audience Is Key
The Insane Story of the 1904 Olympic Marathon
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3 Strategies for Value-Based Selling
HOW CAN YOU USE IT IN YOUR BUSINESS? VALUE-BASED SELLING IS AN UNDERUSED TACTIC
2. Ask questions. Your prospects and customers want their voices heard, and asking questions is the best way to show them you’re listening. Encouraging them to tell you what they want and need has two benefits. First, it increases your customers’ confidence
You may use sales tactics to persuade potential customers to purchase something from your business. But this strategy won’t work for some people. They may question the price of the product and how it benefits them. Instead, try value- based selling to provide greater value to your customers than your competitors. This is an underused sales tactic because many businesses focus on the price instead of the value their product or service offers their customers. What is value-based selling? Value-based selling presents the value your product or service creates for your customers instead of focusing on the price. Placing your customers’ needs before your revenue will generate a long-term and reliable relationship with them.
in your service and reassures them you’re interested in their situation. Second, you’ll discover how your product or service benefits your clients and why they should purchase from you. 3. Be genuine. Every interaction must be meaningful. Show your prospects that you care about them and don’t want to waste their time. Speak to them as if you’re friends. You don’t want them to feel like they’re talking to a salesperson but a trusted advisor. People buy items based on how it makes them feel. So focus on the benefits you can provide and place yourself in more of an expert role rather than a salesperson. Although value-based requires more work, it’s ultimately worth it. Not only will you show how valuable your service is, but you will build lasting relationships with your customers, which will bring more retentions and referrals. So, give this strategy a try and watch your business grow!
How do you implement this strategy in your business plan?
1. Know your clientele. Understanding your customers’ needs drives better sales results. If you’re familiar with them, you can find what they’re looking for to add value to their lives. While researching, understand their background, industry, demographics, and pain points. If you’re attempting to sell to other businesses, look at their website and social media pages to see their company news and updates.
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TreeServiceDigital.com
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