This is a place full of optimism, rebellion and refinement. This is London in the 1990’s. This is Ted Baker 2024.
A continuation from AW, this transitional wardrobe once again focuses on style that declares both comfort and attitude.
This is style that demands attention, boasting daring fabrics and bold prints for everyday wear. From double denim co-ords that harken back to the rebellious spirit of the ‘90s to vibrant colours that revitalise the mundane 9-5, each piece is a testament to breaking free from unspoken fashion rules. Gone are the days of saving outfits for special occasions, now every day is a celebration of individuality and self-expression with Ted Baker.
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