‘The Five Secrets You Must Discover Before You Die’
THE FOURTH SECRET Live in the moment.
When I find a good book, I like to share it with as many people as I can — and one of the books I have shared with friends and clients is “The Five Secrets You Must Discover Before You Die” by Dr. John Izzo. In this book, he interviewed over 200 people, ages 60–106, who were anything from town barbers to Holocaust survivors, aboriginal chiefs to CEOs.
really matter to me? Am I being the person I want to be in this world?
THE SECOND SECRET Leave no regrets.
Do not focus on the past or the future, but experience each moment with gratitude and purpose because each day is a gift. We must live in the present moment because it is the only moment when we have any power. When we wake up each day, we should say thank you for one more day and ask not to waste it.
If we want to find true happiness and purpose in life, we should live with courage, moving toward what we want rather than away from what we fear. In fact, each time we play it safe, we move farther away from our truest self.
The book will make you laugh, bring you to tears, and inspire you to discover what matters long before you die. Below is a sample of what you will discover. THE FIRST SECRET Be true to yourself and live with intention.
THE FIFTH SECRET Give more than you take.
THE THIRD SECRET Become love.
We have control over what we can give. In reality, each day we have the power to give without limit. We can choose kindness, love, or to be generous. We should want to leave the world better in some way than we found it. Just think about it: The best time to plant a tree was 20 years ago, but the second-best time is today. The legacy you leave is the life you lead. Love what you do and do what you love.
To be a loving person, we must begin by loving our
own selves. Acting with love toward those closest to us — and making loving relationships a
Am I following my heart and being true to myself? Is my life focused on the things that
priority in our lives — helps us choose love and in turn makes it so we can change the future.
ENTREPRENEURSHIP IN FAMILY BUSINESS
Can we all agree that the idea of entrepreneurship is an extraordinarily inspired concept? It conjures emotions of freedom and self-sufficiency, risk taking and the possibility of failure. To some, it’s a self-directed solo adventure that beckons with images of Richard Branson circling the globe in a balloon or Elon Musk blasting humans into space for 15 seconds of weightlessness. Just shoot that adrenaline straight into my veins.
was someone without a job. It didn’t always seem like a glamorous aspiration. And often, it was a calling born of economic necessity — not glamour. Eventually, the idea of entrepreneurship became a hodgepodge of get-rich-quick schemes and franchises that all promised wealth in 10 easy steps for a small investment of $10,000. Again, not exactly enticing and in some instances financially catastrophic. Over the last couple of decades or so, entrepreneurship has become aspirational. It’s sort of sexy to be an entrepreneur now. Kind of shiny. Everyone seems to be chasing that dream of starting something meaningful (or, if not meaningful, at least an exit with a pocketful of cash money). There’s something magical about the idea of forging your own way in the world, leaving a legacy of creativity and innovation. In fact, many university programs now require liberal arts, science, and humanity students to take courses about entrepreneurship. The searing truth is that entrepreneurship is hard; the failure rate is high and the access to capital is low. Very few startups make it past the two-year mark, and fewer still make it past the idea stage. Yet, humans are natural-born dream chasers — and that’s a good thing for family businesses because somewhere in your past, there is an origin story
Thirty years ago, entrepreneurship was something entirely different than it is today. Self-anointed entrepreneurs were often viewed as ne’er-do-wells or snake oil salesmen looking to turn a quick buck. But generally, an entrepreneur
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