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Your customer is Simba. They want something — to grow their business, get more time back, simplify operations — but something stands in their way. Maybe it’s confusion. Maybe it’s frustration. Maybe it’s past failure. Make that problem crystal clear. Make them feel seen. 👁️ Guide & Plan Simba meets Rafiki (his mentor), who helps him remember who he is. Rafiki doesn’t solve the problem for him. He simply guides him to the realization and points him toward the solution. That’s your role. You’re not the hero. Your customer is. You’re Rafiki — the trusted guide. Your plan should be simple, clear, and doable. Three steps is often enough. 🙌 Call to Action & Success Simba returns to Pride Rock. He faces Scar. He wins. The kingdom is restored. That’s the success. The story shows us what happens if he acts — and what’s at stake if he doesn’t. 💪 That’s your job in marketing, too. You need to show what’s possible when your customer follows your plan — and what they risk if they stay stuck. 🧑 ⚖️ BRINGING IT INTO YOUR BUSINESS (REAL-WORLD EXAMPLE) Let’s take a B2C estate planning attorney and show how to transform their messaging using our story- driven framework.
❌ Original Website Copy (Generic): “Walker Estate Planning Law has provided comprehensive estate planning services since 2012. Attorney Sarah Walker specializes in wills, trusts, powers of attorney, and probate matters. With a J.D. from State University and bar admissions in three states, our firm offers expert legal guidance. Contact us to schedule your consultation.” ✅ Story-Driven Rewrite: “70% of Americans don’t have a will or estate plan — leaving their loved ones facing unnecessary stress, expenses, and complicated legal battles during an already difficult time. “You’ve worked hard to build security for your family. But without proper planning, state laws — not your wishes — will determine what happens to everything you’ve built. “At Walker Estate Planning, we’ve helped over 500 families create peace of mind. We understand that thinking about these matters feels overwhelming, but we’ve created a simple process that protects what matters most to you. “Here’s how we create your family protection plan: 1. We have a conversation about your family’s unique needs (no legal jargon). 2. We design straightforward documents that reflect your wishes exactly. 3. You gain peace of mind knowing your family is protected, no matter what.
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