... continued from Page 3
📝 BUILD YOUR OWN STORY (SIMPLE WORKSHEET)
📱 Social Media: Structure posts as micro-stories (Problem ➡ Guide ➡ Solution) rather than just announcements or tips. 🖥 Sales Presentations: Start by acknowledging the prospect’s challenges, then introduce your company briefly as their guide, and dedicate most time to showing your plan and the success it brings. 🎧 Customer Service: Train your team to recognize where customers are in their story journey and how to guide them to the next step. Remember, consistency matters. When your story structure aligns across all touchpoints, it creates a cohesive experience that builds trust and momentum. 🤝 Storytelling isn’t a gimmick. It’s a strategic framework that makes your marketing work harder — and better. When you use this framework across your marketing channels, you: • Get clearer messaging • Build deeper trust • Close more deals • And connect with the people who matter most — your customers ✅ It’s not magic. But it feels like it when your customers start telling others about “the company that gets them.” ✨ So, tell a better story. One where your customer wins — and your business does, too. 🏆
Want to use this framework right now? Here’s a fill- in-the-blank story map you can complete today: 📌 Hero (your customer): What do they want? 📌 Problem: What’s standing in their way (external + internal)? 📌 Guide (you): How do you empathize and show authority? 📌 Plan: What’s your clear, 2–3-step process? 📌 Call to Action: What’s the next step they should take? 📌 Success: What transformation happens if they act? 📌 Failure (optional): What happens if they don’t? You can use this for your website, sales emails, videos — even print newsletters (which are a perfect vehicle for telling short, high-impact stories that build connection and drive referrals).
That’s your job in marketing, too. You need to show what’s possible when your customer follows your plan — and what they risk if they stay stuck.
–Shaun
APPLYING YOUR STORY ACROSS MARKETING CHANNELS
🌐 Website: Lead with the customer’s problem on your homepage, position yourself as the guide, and outline your simple process. Save your company history for the About page. 📰 Newsletters: Share customer success stories and case studies. Use the case study to demonstrate the results of others experiencing the same issue and how you helped them. Show the before and after. This works in print and email newsletters. For the physical newsletters, you can use a variation of this to build a one-to-many relationship with your cover article content.
For help putting this to work in your marketing, visit NewsletterPro.com/schedule or call 208.297.5700.
We’ll help you tell your story — and make sure your audience hears it loud and clear. 🔊
www.newsletterpro.com Building Relationships to Help Small Businesses Succeed. 4
208.297.5700
Made with FlippingBook Ebook Creator