📝 BUILD YOUR OWN STORY (SIMPLE WORKSHEET) Want to use this framework right now? Here’s a fill-in-the-blank story map you can complete today. 📌 Hero (your customer): What do they want? ___________________________________ What’s their typical day like?________________________________________________ What are their aspirations? _________________________________________________ Problem: What’s standing in their way (external + internal)?______________________ How does this problem make them feel?______________________________________ What have they tried that hasn’t worked? _____________________________________ Guide (you): How do you empathize with their problem?_ _______________________ What experience/expertise gives you authority?________________________________ How are you uniquely positioned to help?_____________________________________ Plan: What’s your clear, 2–3-step process?_____________________________________ How is it simple to understand and follow?____________________________________ What makes it feel doable for the customer?___________________________________ Call to Action: What’s the next step they should take?___________________________ How can you make it low-risk to begin?_______________________________________ What happens immediately after they act?_ ___________________________________ Success: What transformation happens if they act?_____________________________ What tangible results will they see?_ _________________________________________ How will they feel after working with you? Failure (optional): What happens if they don’t act?_____________________________ What costs (financial, emotional, time) continue?_______________________________ What opportunities will they miss?___________________________________________ You can use this for your website, sales emails, videos, and even print newsletters (a perfect vehicle for telling short, high-impact stories that build connections and drive referrals). 📩
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