HOP ON A BIKE AND TRY OUT THE CYCLE SPEEDWAY TRACK. Along with a red London phone box, pub skittles, proper British darts and badminton, McLain created a British style cycle speedway track behind the facility. Cycle speedway is form of bicycle racing done on short oval dirt tracks using bicycles with no brakes or gears. It originated in England after WWII when children began racing bicycles in the craters left by bombing raids. Cus- tomers can rent a bike and buy a pass to race for a day or, during the summer, can join the racing league at the distillery. “The cycle speedway was another key component of Andy’s business vision and completed the brand’s British connec- tion,” said Nikki.
“The cycle speedway was another key component of Andy’s business vision and completed the brand’s British connection,”
Royal Foundry Craft Spirits currently has the only operating cycle speedway track in the country. But their rule is simple, bike first and drink second. Obviously, they do not allow any customers that have been drinking to go on the bikes for safety reasons and to protect themselves from a legality and a liability standpoint. Plans for the future include adding a British style food truck. “I’m calling that Brixton’s British Pub Grub. We’re going to be doing British pub food. Initially, our menu will be fish and chips, pub sand - wiches, and toasties -British style grilled cheese. Then the plan is to go more in-depth doing pasties and curries and more,” said McLain.
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JUNE 2020 • SPOTLIGHT ON BUSINESS MAGAZINE
SPOTLIGHT ON BUSINESS MAGAZINE • JUNE 2020
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