“Our mission was to give the consumers a great taste but with no sugar, no sweetener, and to have all the calories come from alcohol.”
The company now employs about 40 people during the busy summer season. “Our core team is about 20 full time people. That includes people that work in our head office in Toronto, but also full-time sales reps on the road. The industry is very busy in the summer, so we do hire and take on quite a few part time and seasonal workers,” said Bartek. “When Bobby, Cam and I initially, started the business, we did every single job ourselves. So, we know what it takes to grow and start the business. As we grew and brought on board a really talented, young team, we wanted to keep that innovation fueled culture intact. Our team environment is what really makes us different from other companies. It really feels like a family environment here and no task is below anybody. Quite frankly, we don’t have any doors. We work in one big room sitting next to each other, sharing ideas, always challenging each other on our position,” said Bartek. “It is a lot of fun to be in beverage alcohol, but it’s also not an easy job because most people like to enjoy their beverages in this space on the weekends. So that’s when we work and when we collect our information and support our brands. It is a seven-days a week type of job. Cam and I are super happy about the team we have built and have in place now,” said Bartek.
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JUNE 2020 • SPOTLIGHT ON BUSINESS MAGAZINE
SPOTLIGHT ON BUSINESS MAGAZINE • JUNE 2020
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