CQY_TEST 1

FALL/WINTER 2017

MARKETING MEASUREMENT THE VALUE OF STANDARDIZING

Standardizing the measurement of customer data is crucial to success in the fast-paced world of modern marketing. Streamlining your data processes is the only way you can quickly and accurately compare the successes and failures of each tactic, leading to better-informed decisions, more effective optimization and a maximum impact on your overall marketing spend.

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