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AWARD HOLDERS 2014-2017
Company Description in the ‘List of Winners’ preceeding the section, for checking: iCandy World Ltd Providing a range of luxury nursery products, crafted and engineered in house by their team of pioneering British designers.
iCandy World were delighted to be honoured with a Queen’s Award for Enterprise in International Trade in 2016. Established in 1933, iCandy has evolved into one of the leading luxury nursery brands, they have become known for their exceptional British craftsmanship and dedication to quality. The Queen’s Award underlines iCandy’s status as a leading producer of British goods both at home and abroad. In fact, over the last 12 months, an iCandy product has been sold every 12 seconds. Since 1933 iCandy’s precision manufacturing journey has led them to crafting the denitive luxury pushchair. Over the last 12 months, iCandy have expanded their luxury product portfolio signicantly, with the arrival of the revolutionary iCandy Orange; and the upcoming iCandy for Land Rover Special Edition Peach All-Terrain. iCandy’s team of British designers work tirelessly to create products which exude style, but not at the expense of functionality. iCandy is now iCandy World Ltd
Alex Gregory 2x Olympic Gold Medallist Rower (Team GB) alongside the new iCandy Peach pushchair.
The iCandy team at their Bedfordshire HQ.
UK and within our iCandy China operation,” says iCandy Joint CEO Bradley Appel. “Since our establishment in London 85 years ago we have employed thousands of sta. Today some of our current iCandy Team have been with us as long as almost 40 years and a few have only started with us just this year. They are all individually the most talented and dedicated team who are all truly industry experts and leaders in their various roles. My brother Warren and I could not be more proud of everything they achieve and know that without them it would not have been possible to achieve over 30 patents worldwide and 8 design registrations to date that truly separate iCandy from the rest of the eld. We are immensely proud of iCandy’s rst single-footprint double pushchair which took Britain by storm and that our British design and innovation has been recognised in the 33 countries that iCandy is currently sold – through almost 900 stockists to date. We are condent that the endorsement of the Queen’s Award can only assist iCandy’s commitment and will give our worldwide customers even more condence in building long term relationships based on trust and respect.” ICANDY WORLD LTD Montgomeryway, Biggleswade, Bedfordshire SG18 8UB Tel: +44 (0)1767 604400 • www.icandyworld.com
Joint CEOs Bradley and Warren Appel.
a fourth generation British family business that has taken an everyday product, the pushchair; and through innovation and brand development, created a high-end, luxury fashion product. Whilst all manufacturing is now overseas, all intellectual property of the design is retained in the UK, together with all engineering, and direction. Overall growth has increased UK job numbers from 36 to 70 to date with a further 25 iCandy jobs in the Far East. The business is built on a three-fold strategy of creating unique and world leading products, generating desire and building a distribution network that reects the premium nature of the product. The pro-active export strategy is bolstered with frequent visits to all 33 active international
markets, and many of the 882 locations where iCandy products are featured worldwide. To be deemed worthy of recommendation for a Queens Award by the Prime Minister, and then graciously approved by Her Majesty the Queen is a great honour for a proud British company. The Queens Award helps cement iCandy’s status as a leading British brand both at home and around the world. “This is the achievement of our quite extraordinary team at iCandy, both here in the
n iCandyWorld Z @iCandyWorld F icandy-world z iCandyWorld_1
Queen’s Awards Magazine 2018
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