When you think of your customer’s buying journey, do you envision it from start to finish, or do you just focus on the sale? While that end goal is crucial, your marketing strategy needs to get them there. To nurture your customers through the checkout process, you have to put yourself in their shoes and develop your marketing strategy from their perspective from start to finish — an approach called customer-centric marketing. WHAT IS CUSTOMER-CENTRIC MARKETING? Your product/service is impressive, but it’s your job to convince potential buyers. The bottom line of customer- centric marketing is to understand why a customer needs your product/service, how the product/service meets their needs, and if customers see themselves using your product/service. One way to accomplish this is to meet your customers where they are. According to a 2023 Sprout Social Index Report, 53% of consumers increased their social media usage since the pandemic. Those consumers also desire stronger engagement from the brands they follow or support. HOW CAN IT BENEFIT YOUR BUSINESS? Your customers respond to techniques that appeal to emotions and invite reactions and interactions. This engagement helps nurture a relationship that gives you more information about what customers want and helps them gain trust in your offer. IMPROVE AND GROW Focusing your marketing strategy on customers makes promoting tailored products that respond to customer needs easier. You need to make your brand stand out in your followers' minds, creating new followers and allowing them to contribute while feeling heard and seen. Social media is the top channel for product discovery. However, before customers commit to a particular purchase, they check existing customers' reviews, comments, and testimonials, making customer interactions paramount. CREATING LOYAL CUSTOMERS Loyal customers are your biggest advocates and will continually choose you over competitors. Once you acquire new customers, it’s time to build those connections to create loyalty by reflecting their needs and values in your marketing campaigns. Customers who love a product or service stand by it and will tell everyone why they love it so much — and will do this without you asking. Adopting the Customer-Centric Mindset Why Putting Customers First Is the Key to Growth
When you’re dealing with the aftermath of an injury, it’s natural to want closure as quickly as possible. You’re in pain, face heavy stress, and likely feel overwhelmed by the process, making the idea of settling your case as soon as possible sound like the fastest path to relief. But there is no way of knowing what you don’t know. As your case progresses, you may require additional treatments or medical services. Once you agree to a settlement, you sign away your rights to further compensation. In one recent case, we represented a client who was injured in a slip-and-fall, causing significant tears to his ankle. Our client began physical therapy and was at the point where he just wanted to settle the case and move on. His treatment wasn’t complete, and we advised that once we had greater clarity on what the future held for his injuries, the outcome might be significantly greater. The client then needed to have surgery. Before his surgery, the other side offered him a settlement of $10,000 to $15,000, increasing slightly after the procedure. The timing still wasn’t right yet, and we continued to monitor his treatment. The client experienced multiple complications and infections from his surgery, leading him to return to the operating table. When we finally settled his case, that recovery changed from a few thousand dollars into a dramatically more significant settlement. Once we settle a case, we can’t get you additional money, regardless of whether you endure complications or other medical costs. Even if your injury or accident happened a year ago, it is generally best to settle only when you know your treatment is complete or we have a clearer idea of where it’s going. Oftentimes, that early settlement falls far short of what you deserve to recover. At Friedman & Simon, we understand that an injury is one of the most challenging situations a person can face. We can help you navigate with patience and care, ensuring you receive the full compensation you deserve. If you have been injured in an accident, don’t sign the first settlement offer you receive. Contact us today for a consultation. HOW TIMING YOUR SETTLEMENT CAN MAKE A BIG POSITIVE DIFFERENCE Don’t Settle for Less
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