Take a look at our February newsletter!
We Are Pumped About Our New Partnership! ADJUSTING FOR SUCCESS
2025 FEB
As our customers know, our goal has always been to put
hold the shoulders in place. We are also seeing sales gains in their MyoBalls, a massage product that wraps extremities in a compression band lined with massage balls. Additionally, PrimeKinetix is launching a high-performing new kinesiotape called DC Tape, developed exclusively for doctors of chiropractic. DC Tape is receiving great feedback, including a powerful endorsement from expert speakers appearing at many professional events. We expect DC Tape to be a home run for our customers and their patients. We plan on attending national trade shows together, and Gabe and his wife will attend others to introduce their products to a wider audience. We are eager to appear at more regional and state events. This strategy of licensing a successful product line is new for us, and it is born of our experience. Our strength has always been offering select products to our customers, testing the market for them, and then throwing gasoline on the fire for the ones that take off. As the hard-working chiropractors we serve know all too well, we have historically supported many great brands in the
the best products into chiropractors’ hands to benefit their patients and bottom line.
We are excited to announce a new partnership we believe will further that goal — a licensing agreement with PrimeKinetix, a Searcy, Ark.,
designer and maker of therapeutic and training products for athletes and consumers. PrimeKinetix has a range of cool new products coming out this year. (You can read more about them inside this newsletter.) We look forward to helping them grow their brand and educating more chiropractors about their benefits.
chiropractic space. Inevitably, those brands grow not only from our efforts but also from the efforts of the chiropractors who promote their products. Some of these brands have become so attractive that venture capitalists swoop in, snap them up, and sell them to consumer
Over the last decade, PrimeKinetix has developed effective and economically priced rehabilitation
products. Chiropractors like recommending the company’s products because they are helpful and easy to use, and chiropractors
products companies that move them into the retail space. These companies make a lot more money selling at retail. But for us, the outcome is a lot less rosy. We lose wholesale access to the product, and our valued customers lose out, too. We hope you will take a look at PrimeKinetix products and help us expand this exciting brand. If you are participating in a professional event or trade show in your area, please let us know! We will try to attend if it is not already on our calendar. We are pumped about this latest effort to get the best products into our customers’ hands!
are also fairly compensated for carrying them. That makes PrimeKinetix products a win-win-win for the chiropractor, patient, and company. Gabe Burrell, the CEO of PrimeKinetix, has more than 20 years of experience as an athletic trainer and physical therapist. He took everything he learned from his work and developed a successful line of posture training, back therapy, and massage devices to help patients heal musculoskeletal strain and improve their performance. PostureMedic, PrimeKinetix’s original product and biggest seller so far, is designed to stretch the chest and anterior shoulder muscles and strengthen weak upper back muscles to
Valentine’s Day can be a difficult holiday for many parents. While they’d love to go out for a romantic dinner and enjoy a date night with their spouse, they have to think about the kids, too! Finding a babysitter for Valentine’s Day can be incredibly challenging, so shift gears and spend the day as a family instead of a couple. Your Guide to a Family-Friendly Valentine’s Day
Gam A WIN FOR
For Gabriel Burrell, the point has always been helping more patients.
Ever since he began to develop novel therapeutic products for his patients more than a decade ago, Burrell has strived to correct and heal problems with posture, injuries, and musculoskeletal aches and pains. Now, a new partnership between his company, PrimeKinetix of
You can find plenty to do to ensure your Valentine’s Day is fun and exciting for every family member. Here are three activities to try that will help make Valentine’s Day memorable. WRITE LOVE LETTERS. Valentine’s Day is a holiday all about love and romance, making it the perfect time for your family to share what they love about each other. Give your kids and
Searcy, Ark., and Chiro1Source is opening the door to exciting new markets that will vastly extend his company’s marketing reach. “We are setting things up for an amazing 2025 and beyond,” Burrell says. “We are now a one- stop shop for any products our customers might need. It really is a win-win-win for doctors, patients, and both companies as well.” In his decades as a strength trainer and rehab specialist, Burrell has developed numerous posture training, back therapy, and massage devices.
yourself time to write love letters to each family member, writing down what they love about that person and some of their favorite memories. It’s a great way to spread joy and show everyone how loved they are. MAKE SOME SWEET TREATS. Valentine’s Day often includes desserts and candies; your event should be no different. Instead of taking the kids to the store to pick out their favorite chocolate bars or Valentine’s treats, consider baking something special. Make heart-shaped pancakes for breakfast, or
With Chiro1Source, he is rolling out a new offering, DC Tape, a kinesiology tape specially designed for use by chiropractors. “A lot of the reluctance our doctors have had with regard to offering kinesiotaping in their clinics is confusion over the right way to apply the tape,” Burrell says. Different manufacturers recommend different methods of taping. “One manufacturer says this is how you tape the shoulder, another shows a different method, and somebody who is just getting into this ends up being really confused,” Burrell says. To solve the problem, PrimeKinetix and Chiro1Source have partnered with two chiropractic doctors who are experts in extremities. These experts have provided input on developing a kinesiotape tailored specifically for chiropractors. They also produce videos showing how to apply it, enabling every doctor to add kinesiotaping to their services.
bake sugar cookies and allow everyone to decorate their treats with sprinkles and frosting. You can even bake a red velvet cake or another Valentine’s favorite if you feel adventurous. GIVE GIFTS TO EACH OTHER. While Christmas and birthdays are often associated with gift-giving, you can also give your kids and spouse special gifts on Valentine’s Day to brighten
their mood and ensure they feel loved. Flowers, stuffed animals, and chocolates are the go-to Valentine’s
PrimeKinetix is also launching a second-generation device called the Power Palm, an electrical massage glove that “turns the palm of your hand into an electrical massage tool,” according to Burrell. This device is designed to fit the user’s hand better than the original product and offers two new features: therapeutic heat and more frequencies for electrostimulation. The improvements promise to make the Power Palm “an all-around, realistic, usable tool for athletes, doctors, and massage therapists,” Burrell says.
gifts, but you don’t necessarily have to stick to the script. Your family will be thrilled by any gifts they receive!
me-Changing Alliance R PATIENTS, ATHLETES, AND CHIROS ALIKE
One of Burrell’s most successful inventions is PostureMedic, a device users wear to stretch the chest and anterior shoulder muscles and strengthen weak upper back muscles to hold the shoulders in place. Another is MyoBalls, a product that wraps extremities in a compression band lined with massage balls, easing plantar fasciitis, tight shin or calf muscles, carpal tunnel strain, and tennis or golfer’s elbow. Burrell also developed the PCore lower back brace, which offers hot or cold therapy and flexible or semi-rigid support in a single device. The products offered by Chiro1Source and PrimeKinetix empower chiropractors to ease pain in a systematic three-step process — by facilitating myofascial release, supporting joints and tendons through taping, and applying topical analgesic, Burrell says. “Rather than masking the pain and covering it up, we are attacking pain in a three-step process and really knocking it out.” PrimeKinetix has used the three-step process at pickleball tournaments and other events to help athletes complaining of tennis elbow or strained knees. The process is so effective that “these athletes can get back out there on the court and do well!”
CHOCOLATE DREAM EQUALITY GROUNDHOG GRAMMY KING LINCOLN PIZZA ROSES SUPER BOWL VALENTINE WOMEN
HAVE A LAUGH!
PRST STD US POSTAGE PAID BOISE, ID PERMIT 411
P.O. Box 28 Farmville, NC 27828
Partnering With PrimeKinetix to Promote Game-Changing Products 1 Family Activities That Will Make Valentine’s Day Special 2
A Promising Partnership Takes Rehab Products to New Markets 3 Are Adaptogens the Secret to Better Stress Relief? 4
plant substances directly interact with the body’s hypothalamic-pituitary-adrenal axis, which controls and manages individual stress responses. In order for an herb or plant substance to be considered an adaptogen, it must be nontoxic at regular doses, support the body’s ability to cope with stress, and help the body return to a stable state. Adaptogens are available at almost any pharmacy (and on our website, thanks to Charlotte’s Web!), each with a unique use. Ashwagandha is one of the most common adaptogens and helps reduce anxiety and depression. Ginseng helps combat fatigue and has other health benefits. Reishi is a type of mushroom adaptogen that can boost our immune system and even fight cancer. Schisandra, a fruit extract from the magnolia vine, helps with concentration, coordination, and endurance and may protect the liver and nervous system. While adaptogens sound like an ideal solution for stress management, consider a few things before you start taking them. Adaptogens can negatively interact with certain medications, so you should check with your primary care physician before starting them. Additionally, the Food and Drug Administration does not regulate many adaptogen supplements, so do your research to ensure you choose a reputable brand. After talking with your health care provider and finding the right adaptogen for your situation, you may discover the key to managing or reducing your stress.
We’re always looking for new ways to offset our stress. Some people change their diets, hoping that eating healthier will improve their mental health, while others include exercise in their daily routines. No tried-and-true method works for everyone, but a recent trend taking our country by storm might be the secret to healthily reducing stress. All we need to do is take an herb, root, or other plant substance called an adaptogen to melt away any long-looming stress. While adaptogens have existed for centuries, they are only now becoming more mainstream in American culture. Studies regarding adaptogens are still underway, but experts theorize that these unique WHAT ARE ADAPTOGENS? NATURE’S ANSWER TO ANXIETY, STRESS, AND MORE
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Get a FREE POSTUREMEDIC with orders of $150 or more
A $39.95 value!
How to Redeem Online @ Chiro1Source.com 1. Add the PostureMedic of your desired size to your cart. 2. At checkout, use code STSPPM and you will receive the PostureMedic free with your order. Ordering by Phone Let one of our customer service reps know that you want to take advantage of the free PostureMedic offer, being sure to mention code STSPPM , and let us know what size you would like.
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