THERE’S A LOT OF “DOOM AND GLOOM” talk in the PT industry. But the reality is: there are plenty of reasons to stay optimistic about the PT industry, especially for private practice owners.
Insider Circle PRACTICE MARKETING TIPS • JANUARY 2O25 PRACTICE MARKETING TIPS • FEBRUARY 2O25
5 Reasons To Be Optimistic About The PT Industry
Insider Circle PRACTICE MARKETING TIPS
DECEMBER 2023 FEBRUARY 2025
PRACTICE MARKETING TIPS
5 Reasons To Be Optimistic About The PT Industry
04 PATIENTS ARE EMBRACING OUT-OF-POCKET HEALTHCARE Healthcare is changing. High-deductible insurance plans are pushing patients to pay more out-of-pocket, and many are getting used to it. To leverage this…
THERE’S A LOT OF “DOOM AND GLOOM” talk in the PT industry. But the reality is: there are plenty of reasons to stay optimistic about the PT industry, especially for private practice owners. From demographic shifts to advancements in medical technology, opportunities abound for growth- minded practice owners who are ready to seize them. 01 GROWING SENIOR POPULATION MEANS A SURGE IN DEMAND America’s population is aging. By 2030, all baby boomers will be at least 65 years old, making up more than 20% of the population. Plus, according to the National Health Interview Survey, approximately 61% of adults aged 65 and older report having physical limitations that could benefit from PT services. This presents two key opportunities for physical therapists:
can reduce fall risk by up to 54%, creating an opportunity for practices to offer specialized balance training and strengthening programs. 02 SENIORS HAVE SPENDING POWER Not only are there more seniors, but they also have significant financial resources to invest in their health. According to a 2023 Deloitte Healthcare Consumer Survey, 42% of baby boomers report they’re willing to pay out-of- pocket for services that help maintain their independence and mobility. 03 OUTPATIENT ORTHOPEDIC SURGERIES ARE ON THE RISE... ...Which Means More Patients for PTs. Thanks to advances in medical technology and minimally invasive techniques, many orthopedic surgeries are now performed in outpatient settings. According to the American Academy of Orthopaedic Surgeons, the number of outpatient joint replacement surgeries has risen by a significant 95% between 2012 and 2022, indicating a substantial increase in same-day joint replacement procedures being performed. That’s almost a 2x increase! 2x more outpatient surgeries means a LOT more people need PT.
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Emphasize the benefits of PT over surgery or long-term medication use.
• Offer flexible payment options and packages for cash-pay patients. 05 PRACTICES ARE LEARNING TO KNOW THEIR WORTH Here’s the deal: PT practices are finally standing up for what they’re worth— and it’s paying off big time! According to WebPT, 35% of PT practices dropped at least one insurance company last year! Instead, PT practices focus on insurers who pay fairly and cash-pay services that reflect their true value.
IT’S STILL A GREAT TIME TO BE A PT OWNER
I believe it’s still a great time to be a PT Owner. Success is completely possible for the growth-minded practice owner— and we’re here to help! Remember, reach out to your Customer Success Team on Basecamp if you have any questions about your marketing plan.
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Injury Recovery: With one in four older adults experiencing falls annually, there’s a consistent need for rehabilitation services. Prevention Programs: Proactive PT services can help seniors maintain strength, balance, and mobility before injuries occur. Research shows that preventive PT programs
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OUR TOP 6 INNOVATIONS ROADMAP
DEAR PRACTICE PROMOTIONS CLIENT, In a year of healthcare challenges, we are working hard to innovate and keep your practice on the cutting edge of marketing. In addition, we are focused on solving new hiring challenges for your practice, and clinics across North America. Here are our top 6 new solutions that we’ll be launching in 2025 and will be available very soon! 01 MARKET2HIRE TM SYSTEM One of the biggest challenges in the rehabilitation industry is the shortage of talent. But...what if you could hire more therapists by having a marketing system that drew top talent to you on autopilot, without having to spend thousands of dollars each year on Indeed or ZipRecruiter ads that produce barely any results? We have developed a NEW system called Market2Hire TM that leverages Google searches to put you in front of top talent. Our test clients have had multiple applicants within just a few weeks of this program and hired multiple therapists! We are offering this program at NO extra cost to clients on Platinum, Pro, and Ultimate plans! Contact your Customer
design, visuals, super fast speed, and innovations to help with SEO. If your website is 3 years or older, contact your Customer Success Manager to get a
Success Manager to get on the waitlist for Market2Hire. 02 PATIENT LEAD CRM SYSTEM Understanding where your patients are coming from is the key to improving your marketing results. In 2025 we will be bringing you an update to your Patient Lead CRM that will bring all of the tracking together into one system. Your front desk will get a notification of when a lead has filled out the information, and they can then click in the system to record that the lead turned into an evaluation on the books 03 LOCAL SEO TEAM EXPANSION Ranking in the local maps section on page 1 of Google is CRITICAL in today’s world. That’s why we expanded our SEO team in 2024 and will be hiring more SEO strategists in 2025 to service this increased demand. In addition, we will be bringing new tracking local SEO maps to this service to show where we need to focus our efforts. 04 WEBCORE PLATFORM 2.5 Gain an edge over your competitors with a faster, stronger site! Our new WebCore Platform 2.5 has amazing new
redevelopment for your site. 05 CUSTOMER SERVICE EXPANSION
With over 90 people on our team, we bring to your clinic a whole team of marketing experts, from web developers to digital marketing specialists, Google Ad specialists, SEO specialists, Patient Engagement specialists, and more. In 2025, we’ll continue to strengthen our customer service and experience! 06 ENGAGE EMAIL SYSTEM UX/ UI & EMR INTEGRATIONS In 2025, our goal is to level up the ENGAGE ™ UX (user experience) with a new UI (user interface). The new user interface will make it more intuitive to navigate around the platform, and easily send out marketing emails. In addition, our plan of action is to integrate Engage with EMRs (Electronic Medical Records), to make it more seamless to send marketing emails from your patient database without having to manage lists. We will be working with industry partners such as Prompt, WebPT, Clinicient, Jane, and Raintree to start.
We Are Excited To Partner With You In 2025 To Continue To Elevate Your Practice! For The Full Details About 2025 Innovations, Visit PracticePromotions.Net/Whats-New
PACK YOUR SCHEDULES THIS SPRING!
The weather is heating up, which means your patients are preparing themselves for spring sports and outdoor activities. Now is the time to reach out and educate your patients about how your clinic cannot only help them overcome injuries and avoid surgery, but also give them an advantage in their physical and fitness goals. PRINT MARKETING CAMPAIGN: Spring Patient Postcards
...BUT DOES DIRECT MAIL STILL WORK?
CASE STUDY #1
CASE STUDY #2
44% Increase in Reactivated Patients with Monthly Postcards
120 NEW PATIENTS 57 REACTIVATED PATIENTS 2439 PATIENT VISITS
CASE STUDY #3 136 Patient Calls from One Postcard Campaign at this Multi-Location Clinic
This PT Clinic invested $1,359 in 1 Direct Mail Postcard Campaign of 2,000 postcards.
Connect with Your Patient Engagement Specialist for New Designs for 2025!
Lilianna Maxwell lilianna@practice-promotions.com (804) 799-1222
Melissa Morrison melissa@practice-promotions.com (804) 481-9398
Amanda Lancaster amanda@practice-promotions.com (804) 481-9045
IS IT TIME TO UPGRADE YOUR WEBSITE?
Q: When was the last time you upgraded your website?
The new platform has amazing new features like…
WHY CLINICS LOVE PRACTICE PROMOTIONS: I am absolutely blown away by the exceptional service and results provided by Practice Promotions. From the initial consultation to the final product, every step of the process was handled with professionalism and expertise. My team and I are thrilled with the new website they created for us. It perfectly captures the essence of our practice and exceeds our expectations
A: If it was 2022 or earlier…it’s time to upgrade! Get a faster, sleeker design + faster load speed with our new WebCore 2.5 platform. Q: Why Should Practice Owners Upgrade Their Website Every 2-3 Years? A: The key to a top-performing website is the foundation it is built on.
Super fast load speed
Better SEO backbone
New design elements to craft new and exciting visuals We are excited to help our clients level up their websites in 2025! Q: Cool. How Can I Get a Redevelopment For My Practice Promotions Website? A: If your website is 3 years or older, then it is probably a good time to look at a redevelopment for your site. A redevelopment on our new WebCore Platform 2.5 can keep your website on pace with Google’s rapid changes and the latest visual performance features patients come to expect in today’s fast-paced changing online world. This can give you an edge over your competitors. As a client, you have exclusive discounts on this service, so contact your Customer Success Manager today to learn more about a redevelopment for 2025. PRO TIP: While you're updating your website, add on Google Ads . It's the #1 way to attract new patients in 2025.
About every 1-2 years our web development team creates a new
coding foundation for our websites and implements this on brand new websites or redevelopments. This brings in the latest innovations, speed, and Google crawlability improvements. Think of it like upgrading to the latest smartphone. If you have an iPhone 8, it does not have the same performance as an iPhone 16!
in every way. Practice Promotions truly went
above and beyond to deliver outstanding results. I highly recommend their services to anyone looking for top-notch marketing solutions. Thank you for exceeding our expectations!
Q: So What’s New About WebCore 2.5?
A: We have just completed our new WebCore Platform 2.5 and will be using this moving forward for new websites and website redevelopments. This new platform is the latest update since 1.5 years ago.
Always on the go? Connect with your marketing wherever you are with the Basecamp Mobile App! Always stay updated on your marketing results, projects, and other important news. SCAN THE CODE TO THE RIGHT to download the app now! Marketing Tools: The Basecamp Mobile App HELPFUL TOOLS
4 Quick Resources For The Month! Improve Results, Innovate, and Inspire Your Team!
VIDEO RESOURCE
PODCAST EPISODE
EPISODE 71:
EPISODE 106:
Build Your Practice to Sell At Maximum Value & What Buyers Are Looking For with Amit Gaglani, PT
5 Reasons to Be Optimistic About the PT Industry in 2025 with Neil Trickett
Build Your Practice to Sell At Maximum Value & What Buyers Are Looking For with Amit Gaglani, PT
5 Reasons to Be Optimistic About the PT Industry in 2025 with Neil Trickett
Do you want to SELL your practice down the road? Then you need to start building value in your business NOW. On this podcast episode, Neil interviews experienced consultant Amit Gaglani, PT, on how to sell your practice at maximum value and what buyers are looking for.
The PT industry as a whole is VERY much in demand. Many industries would kill for the kind of demand we have. A growing older population that needs our help, a overall very wealthy country and population, and a public that is paying billions of dollars for alternative routes for health and medical services.
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OUR TOP 6 INNOVATIONS ROADMAP
CLIENT RESOURCE: The Top 6 Innovations Roadmap for 2025
We are working hard to innovate and keep your practice on the cutting edge of marketing. Scan to watch a video from CEO Neil Trickett, PT about new innovations coming in 2025… (including one that will help you hire!)
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