Insider Circle PRACTICE MARKETING TIPS
DECEMBER 2023 FEBRUARY 2025
PRACTICE MARKETING TIPS
5 Reasons To Be Optimistic About The PT Industry
04 PATIENTS ARE EMBRACING OUT-OF-POCKET HEALTHCARE Healthcare is changing. High-deductible insurance plans are pushing patients to pay more out-of-pocket, and many are getting used to it. To leverage this…
THERE’S A LOT OF “DOOM AND GLOOM” talk in the PT industry. But the reality is: there are plenty of reasons to stay optimistic about the PT industry, especially for private practice owners. From demographic shifts to advancements in medical technology, opportunities abound for growth- minded practice owners who are ready to seize them. 01 GROWING SENIOR POPULATION MEANS A SURGE IN DEMAND America’s population is aging. By 2030, all baby boomers will be at least 65 years old, making up more than 20% of the population. Plus, according to the National Health Interview Survey, approximately 61% of adults aged 65 and older report having physical limitations that could benefit from PT services. This presents two key opportunities for physical therapists:
can reduce fall risk by up to 54%, creating an opportunity for practices to offer specialized balance training and strengthening programs. 02 SENIORS HAVE SPENDING POWER Not only are there more seniors, but they also have significant financial resources to invest in their health. According to a 2023 Deloitte Healthcare Consumer Survey, 42% of baby boomers report they’re willing to pay out-of- pocket for services that help maintain their independence and mobility. 03 OUTPATIENT ORTHOPEDIC SURGERIES ARE ON THE RISE... ...Which Means More Patients for PTs. Thanks to advances in medical technology and minimally invasive techniques, many orthopedic surgeries are now performed in outpatient settings. According to the American Academy of Orthopaedic Surgeons, the number of outpatient joint replacement surgeries has risen by a significant 95% between 2012 and 2022, indicating a substantial increase in same-day joint replacement procedures being performed. That’s almost a 2x increase! 2x more outpatient surgeries means a LOT more people need PT.
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Emphasize the benefits of PT over surgery or long-term medication use.
• Offer flexible payment options and packages for cash-pay patients. 05 PRACTICES ARE LEARNING TO KNOW THEIR WORTH Here’s the deal: PT practices are finally standing up for what they’re worth— and it’s paying off big time! According to WebPT, 35% of PT practices dropped at least one insurance company last year! Instead, PT practices focus on insurers who pay fairly and cash-pay services that reflect their true value.
IT’S STILL A GREAT TIME TO BE A PT OWNER
I believe it’s still a great time to be a PT Owner. Success is completely possible for the growth-minded practice owner— and we’re here to help! Remember, reach out to your Customer Success Team on Basecamp if you have any questions about your marketing plan.
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Injury Recovery: With one in four older adults experiencing falls annually, there’s a consistent need for rehabilitation services. Prevention Programs: Proactive PT services can help seniors maintain strength, balance, and mobility before injuries occur. Research shows that preventive PT programs
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