family-owned or local companies like TigerPress here as well,” Markens said. PPC Packaging Competition (CONT’D FROM PAGE 10)
lems,” said Emily Leonczyk, Paperboard Packaging Coun- cil director of operations. One of the packaging industry’s biggest problems is how to reduce the use of plastics and other non-renew- able materials. Stories abound of whales and other ani- mals found dead from the consumption of large amounts of plastics. These reports tug at consumers’ heartstrings, but are only one example of a large industry challenge. Markens said the stories behind the creation of the entries go be- yond what can be visually seen. “How does a package work structurally? How is it kept together?” he asked rhetorically. The accompanying pro- posal gave the answer, he said. A concept as outwardly simple, and yet as original, as holding two, one-gallon jugs of oil together with one pa- perboard was worthy of attention, he said. The 2023 winners were selected this week in Spring- field, but will remain a secret until October, when they will be announced at the industry’s conference in San Diego, California. The 2023 conference will be held on the West Coast, but Springfield is home to the Paperboard Packag- ing Council. The council’s executive offices were moved from Virginia to the city’s downtown in 2008. The council employs nearly a dozen administrators who supervise a $10 billion industry. The competition is a highlight, but Markens said the organization’s activities stretch year-round.
TigerPress is a commercial printing company based in East Longmeadow. It was not a public spectacle. Judges and administrators studied dozens of packaging concepts, in search of category winners selected for displaying sus- tainability, innovation or other desirable traits. The products themselves ranged from food (which accounted for about half of the 17 product categories) to housewares, toys, hardware, recreation and cosmetics. “One question we ask is, what (problem) was the cus- tomer trying to solve? In this case, the customer is the brand, and here, they are trying to solve real-life prob- Ben Markens, President of the Paperboard Packaging Coun- cil, shows off last year's Package of the Year, Mentos Gum.
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12 September 4, 2023
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