After The Show (CONT’D FROM PAGE 26)
Board Converting NEWS INTERNET DIRECTORY
Tip #4: Review Performance Good trade show follow-through includes reflections on how well the attendees utilized their time, and how they might improve their technique the next time around. “There should be a post-show discussion about how participants performed, including what worked and what didn’t,” says Orvel Ray Wilson, a speaker and coach on trade shows (GuerrillaGroup.com). “Which steps were ef- fective and which were not?”
ADVANTZWARE www.advantzware.com
Advantzware provides a comprehensive system to address the business management needs of the independent box business, as well as the ERP requirements of full scale pack- aging plants and integrated companies. With modules for estimating, scheduling, production, inventory and account- ing, this scalable system supports companies that produce corrugated boxes, folding cartons, point of purchase dis- plays, assembled partitions, and paperboard products. AIR CONVEYING CORPORATION www.accfilter.com Air Conveying Corporation is a leader in the industry of Pneumatic Conveying Systems and has been in business since 1968. As an equipment manufacturer rather than sim- ply a sales organization, we have complete control over the quality of material and products which make up your pro- posed system. Our equipment is found in printing, folding carton and corrugated plants throughout the world. We've been designing, manufacturing and engineering pneumatic conveying systems since 1984. We partner with our customers to ensure they operate efficiently and guar- antee our systems meet or exceed their specifications. ASDI specializes in full pull-through systems trim separators, and NFPA compliant systems with full electronic controls. AMTECH SOFTWARE www.amtechsoftware.com AIR SYSTEMS DESIGN, INC. www.airsystemsdesign.com Amtech offers the industry’s most innovative and com- prehensive corrugated and packaging ERP, integrated scheduling software, and engineered automation technol- ogy. For over 30 years, Amtech has kept our customers competitive in an ever-changing economy with customer digital storefronts and workflows, business intelligence, automated scheduling for corrugators, converting and shipping, proactive roll stock and inventory management. APEX INTERNATIONAL www.apexinternational.com World’s largest Anilox and Glue & Metering roll manufac- turer, providing the widest selection of corrugated engrav- ings and complementary services. Anilox engraving options available from our North American manufacturing facility include elongated 75°, 60°, 45°, plus Apex’s patented GTT technology. Glue rolls are produced with Hardened Stain- less Steel and a max TIR of 10 µ for Single, Double Facers.
Consider what you were looking to achieve and assess whether you were successful. “If something worked, point it out and plan to repeat it in the future,” says Drapeau. “If something did not work, discuss the reason. Was the problem with the show or with your team’s performance?” Answer the tough questions such as: How could attend- ees have improved their use of time? Should the business send more or fewer people to the next show? Or perhaps not attend the show at all, because there are not enough potential contacts? Bonus tip: Have each attendee prepare a short report on three ways the business can improve its return on in- vestment in attending the next show. Tip #5: Follow Up With Vendors Once you’ve briefed your colleagues on the show, fol- low-up with the important vendors. Trying to reach out to everyone will seem overwhelming since you have your regular duties to attend to at the same time. So start with a few who have the most potential. Above all, say the experts: Make it personal. Remember that the most important reason to go to a show is to build relationships, not to get information. “Write hand-written notes,” suggests Heiman. “In an age of email these can be especially effective because no one does them anymore. Say things like ‘It was nice to meet you. I had so much fun discussing how the industry has changed over the years. I look forward to continuing our relationship and discussing business trends.’ And in- clude your business card.”
ALBANY INTERNATIONAL www.albint.com
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30 September 4, 2023
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