After The Show (CONT’D FROM PAGE 30)
Board Converting NEWS INTERNET DIRECTORY
Social media can also personalize your feedback. “Are some vendors active on LinkedIn? If so, connect with them,” says Heiman. “And don’t just connect. Interact by ‘liking’ or sharing posts they have made that would be in- teresting to people who follow you.” In some cases, says Heiman, it is appropriate to sched- ule a phone call: Maybe the person has special knowledge and you want to know if he or she will present virtually to your company. Bonus tip: Never rely on vendors to follow through. “We have found that exhibitors fail to follow-up with 80 percent of their leads,” says Wilson. “Always take the initiative.” Tip #6: Share With Customers Maybe coworkers and vendors are the most obvious people for follow-up. But don’t overlook customers who could not attend the show and who will appreciate your thoughtfulness and expertise if you inform them of what you learned. “Communicating your show experience with custom- ers can be one of your best marketing tools,” says Powell. “You want to stay visible to your customers, and you want them to see that you are staying knowledgeable about the industry. Consider sharing the top three things you took away from the show, and explain how they will benefit your customers.” Bonus tip: Updating your customers in person is always preferable, but consider including some select information in your social media posts and your newsletter. Or cover the topic in a webinar or video you email to your custom- ers. The Big Picture As the comments in this article suggest, getting the biggest bang from the buck invested in attending a trade show depends on how you sweep up after the dust has settled and the glitter has faded. Smart trade show fol- low-through begins before you even leave for the show and continues long after you have returned to your work- place and debriefed your coworkers. Done right, the time and effort involved in attending a show can pay off in hap- pier customers and a fatter bottom line. “The convening of such a large audience at a trade show creates a profound and impactful experience for ev- eryone attending,” says Drapeau. “Face to face marketing remains very strong in today’s world, despite the explosion of digital communications such as social media. In fact, the two channels complement each other.”
ARC INTERNATIONAL www.ARCInternational.com
ARC International is a world leader in the manufacturing of roller products for flexography. The latest nano-technology laser engraving in our NC and NV manufacturing facilities ensures superior quality and consistency in anilox rollers.
AES (ADVANCED EQUIPMENT SALES) www.aesales.net
AES is a leading full-service provider of integrated convey- ance systems specializing in scrap, trim, and dust. AES en- gineers custom scrap systems and works as a partner in process improvement to help businesses achieve greater profitability, productivity, and sustainability. Products include balers, shredders/hoggers, core shredders, filters, fans, and specialized dust control and collection systems. AES is the ex- clusive distributor for the AirShark Rotary Material Separator.
AMERICAN CORRUGATED MACHINE www.acm-corp.com
For a wide variety of new and used equipment on to- day’s market, visit our website at www.acm-corp.com.
BAUMER HHS CORPORATION www.baumerhhs.com
hhs is a global leader in advanced gluing, camera verifica- tion and quality assurance systems for the packaging indus- try. Zero-defect quality and elevated production speeds are key parameters in the manufacturing of corrugated boxes. With hhs Xcam Box Monitoring and non-contact flap gluing of corrugated board, hhs offers every option for quality as- surance in the production of boxes with flexo folder gluers. BLOWER APPLICATION COMPANY (BLOAPCO) www.BloApCo.com BloApCo has served the corrugated industry since 1933 with a variety of scrap handling solutions, including Hori- zontal Floor Shredders, Trim Cutters, and Material Handling Fans and Conveying Systems. BloApCo Shredders allow for continuous shredding and pneumatic removal of sheet waste stacks of all sizes, roll slab, cores, and carton scrap.
CORRUGATED MACHINERY SPECIALISTS www.cmsretrofits.com
Leading manufacturer and installer of quality retrofits, up- grades and replacement parts for S&S and Prime Flexo Folder Gluers. Specialists in reconditioning of S&S Flexo Folder Gluers, including ink, air and electrical systems.
Phillip Perry is an award-winning freelance writer and a regular con- tributor to Board Converting News. His byline has appeared over 3,000 times in the nation's business press. Reach him at https://www.linkedin. com/in/phillipmperry/.
CORRUGATOR BELT SERVICE LLC www.corrugator.com
Serving the corrugated box industry since 1991, Chicago- based Corrugator Belt Service LLC maintains corru- gator belts for peak board quality and performance.
32 September 4, 2023
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