TITLE TRANSITION Outside of sales and revenue, what are the top priorities for your business over the next 12 months? OPERATIONS | Priorities
69%
Overall
Improving operations (efficiency, productivity, technology, etc.)
67%
72%
California
67%
61%
Oregon
54%
Customer satisfaction
67%
63%
Washington
56%
69%
Grow market share
51%
47%
54% 54%
Hiring new employees
51%
57%
40%
46%
Expansion (locations, offerings, services)
36%
“
37%
WEST COAST EXECUTIVES
30%
Current employees (satisfaction and engagement)
“We are looking into the possibility of expanding into new states or regions that show strong growth potential.” “Investing more in research and development can help create new ideas and unique products that stand out in the overall market.” “Expanding into international markets presents a chance to tap into new business opportunities and diversify our revenue streams in 2025.”
21%
31%
40%
19%
13%
Diversification
23%
20%
11%
Preparing next gen/ succession planning
15%
10%
7%
6%
5% 5%
Acquisitions/joint ventures/partnerships
10%
”
| Respondents could select more than one answer
16
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