• ERGs are not permitted to fundraise by selling goods of any kind; apparel, baked goods, crafts, etc. to CREA employees.
Marketing and Communications Employee Resource Groups may find a need for marketing, logo development, and company-wide communication. CREA believes it is important to share information about your activities and events with the entire company to provide inclusive opportunity for attendance to maximize participation. The following guidelines should be utilized regarding marketing: Email: • ERGs can send emails and Microsoft Teams messages to ERG members freely and without approval. • ERG Leads and Co-Leads can send company-wide internal emails, but those messages will need to be authorized and approved by the SVP of Marketing and Communication and Head of Social Impact prior to being sent to the company. • There will be no external emails. Approval Process: 1. The ERG Lead will contact the Head of Social Impact and SVP of Marketing and Communication requesting authorization to send an internal company-wide email. 2. Either the Head of Social Impact and SVP of Marketing and Communication will review the request and respond with approval within 3 business days. In case of escalation, the time-frame may be Employee Resource Group Name: • CREA respects and acknowledges ERGs and their ownership of group names. Once a consensus has been made regarding a name or name options by the group, the name(s) must be submitted to the Head of Social Impact and SVP of Marketing and Communications for approval. • Groups names can be used in combination with CREA (stated as a whole), but the CREA name itself cannot be altered. • Noted examples: “ALAANA at CREA; Women at CREA; United at CREA.” Approval Process: 1. The ERG Lead(s) will contact both the Head of Social Impact and the SVP of Marketing and Communication in writing to seek approval for their extended. If this is the case, the ERG Lead will be notified. 3. If approved, communication can be sent immediately.
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