created ERG name. 2. A meeting including the ERG Leads could be scheduled to discuss the proposed names or alternative name options. 3. Once received, the Head of Social Impact and the SVP of Marketing and Communication have 14 days to respond to the request. 4. Once the ERG name has been approved, members of the ERG are able to begin freely using the name. Logo: • We encourage ERGs to work with Marketing and Communications to create their logo. • For branding purposes, the logo alone must not be similar in structure to the CREA company logo but can be utilized in combination with the whole CREA logo. • To ensure continuity of design and CREA brand guidelines, all ERG logos will be created by the Marketing and Communications and options will be presented to the ERG for review and discussion. Approval Process: 1. Once submitted, a member of the marketing department will begin working with the group to develop their ERG logo. 2. The logo will then be sent to the SVP of Marketing and Communication for approval. 3. Once approved by Marketing, the Head of Social Impact will review and approve on the use of the ERG logo. 4. 4Logos are available for immediate use upon approval. 5. All logo usage. will be informed by the ERG but posted by Marketing and Communications via internal platforms including SharePoint, Outlook, etc. External Marketing (Including Social Media): In alignment with the ERG’s annual plan, Marketing and Communications will promote that we have ERGs in alignment with CREA values. Due to confidentiality of ERG members, individual members are NOT to post and tag CREA.
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