July - September 2010 Edition: Naples Health

How different hues can affect your mood, spirit and health. COLOR H ave you ever noticed that many fast food establishments— McDonald’s, Burger King, Wendy’s, Pizza Hut, Kentucky Fried Chicken— use the color red in their logos, buildings and menus? That’s not a coincidence. It’s a case of applying color psychology. Red has been shown to stimulate the appetite. It’s not a hard and fast rule, but the effect is common enough for these food merchants to choose red as their primary color. marketers have realized for many years, and the evidence crops up in our everyday language. When we’re down, we say we feel blue. When we’re angry, we see red. We can be green with envy, know someone who is as good as gold or be as white as a sheet. Color continually invades our speech and informs our lives. But can color also have a therapeutic effect? While more research is needed before a definitive answer can be given, the preliminary findings suggest color is certainly an impor- tant component in our environments and one that can help us feel better. AN ARTIST’S PERSPECTIVE The idea of color therapy is nothing new. The ancient Egyp- tians and Chinese practiced it, using various colors in hopes of eliciting specific responses. Yellow, for instance, was thought to stimulate the nerves and purify the body. Orange was used to heal the lungs, and indigo was employed to heal skin problems. The truth is we live in a world of color, and we tend to have instinctive responses to the spectrum. That’s something

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Naples Health | JULY-SEPTEMBER 2010

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