Are you a PT clinic owner facing these common problems? • talent shortages • reimbursement challenges • standing out in a competitive market • not understanding what is working in your marketing
Practice Marketing NEWSLETTER • FEBRUARY 2025
ATTENTION PT OWNERS:
Are You Determined to Grow in 2025? Learn how to build a practice marketing system that helps you GROW new patients, HIRE the best people, and achieve healthy PROFIT margins
Watch the NEW 69-Minute Market2Grow™ System Training New Training Reveals How the Top 10% of Clinics Are Growing New Patients, Attracting Top Talent, and Increasing Profitability Simultaneously Using the Three-Pronged Market2Grow™ System.
NEWSLETTER Practice Marketing
Maximize Online Discovery
New Training Reveals How the Top 10% of PT Clinics Are Growing New Patients , Attracting Top Talent , and Increasing Profitability Simultaneously Using the Three-Pronged Market2Grow™ System
Prospect2Patient Conversion
Patient Marketing
Attract Higher-Paying Patients
Market2Grow™ Strategy
Website Recruitment Hub
Lower Customer Acquisition Costs
Leverage Google Jobs
BY Neil Trickett, PT
Marketing Clarity
Google Job Ads
Are you a PT clinic owner facing these common problems?
MY TRANSFORMATION STORY
WHAT YOU’LL LEARN WITH MARKET2GROW™
My journey is an example of what’s possible when a physical therapy practice embraces smart marketing strategies. As a physical therapist by training, I initially struggled with marketing my own practice, making many of the same mistakes others do—over-relying on word-of-mouth... physician referral dependency... sporadic advertising... failing to track results in a way that was helpful... However, through training and research, I grew my practice into a 7-figure thriving business that I later exited successfully. Leveraging both the successes and the many mistakes—I founded Practice Promotions, a multi-seven-figure marketing agency that has helped thousands of practices over the last 14 years to thrive in the U.S. and Canadian markets. And now, for the first time, all of that evidence-based, time- tested strategy is available to you with the Market2Grow™ Practice Strategy.
In the video, I’m going to show you how we at Practice Promotions are using the Market2Grow System TM with top- performing multi-location clinics across North America to… …Overcome new patient rollercoastering in the clinic (up one week, down the next) …Understand what is working in your clinic’s marketing (with trackable real data) …Solve hiring challenges and stand out against the crowd without using expensive and controlling job boards like Indeed, Linkedin, or Ziprecruiter. …Leverage direct-to-consumer marketing to give your practice greater freedom to acquire new patients and control your own growth …And how to put your marketing attention on more profitable patient opportunities.
Talent shortages Reimbursement challenges
Standing out in a competitive market Not understanding what is working in your marketing I get it. But listen—the top 10% of clinics in North America have shown that success isn’t just possible—it’s predictable. These high-performing practices have clear strategies in place for growth, recruitment, and profitability.
So what are they doing so differently?
That’s what the Market2Grow video training is all about. In this 69-minute video, you’ll learn how to build a practice marketing system that helps you GROW new patients, HIRE the best people, and achieve healthy PROFIT margins.
(Continued inside…)
SCAN THE CODE OR VISIT Market2Grow.Net Watch the video and download the full 38-page report. Install the Market2Grow™ Practice Strategy in your business today!
New Training Reveals How the Top 10% of PT Clinics Are Growing New Patients , Attracting Top Talent , and Increasing Profitability Simultaneously Using the Three-Pronged Market2Grow™ System
Maximize Online Discovery
Prospect2Patient Conversion
Patient Marketing
Attract Higher-Paying Patients
Market2Grow™ Strategy
Website Recruitment Hub
Lower Customer Acquisition Costs
Leverage Google Jobs
BY Neil Trickett, PT
Marketing Clarity
Google Job Ads
Many of these successful practices have grown from bootstrapped small businesses to powerful, multi-location practices that have surged in their valuation. Here are just some of the main areas that the top 10% clinics put their marketing efforts: • NEW PATIENTS: Through SEO and paid advertising, they dominate online searches for physical therapy services in their area. In addition, their website content focuses on condition-based marketing to show up for broader services for back, knee, shoulder, and other common searches. They increase their online discovery with social media to connect with potential prospects and audiences. • PATIENT MARKETING - [DETAILS REDACTED, DOWNLOAD THE REPORT] • TOP TALENT: They use branding and digital marketing, not just to attract patients, but also to appeal to potential hires by showcasing their practice as a desirable place to work. • HIGHER-PAYING INSURERS: By building a premium image and offering specialized services, they attract patients with premium insurers, that have higher reimbursement rates, and also patients willing to pay cash for premium care. STEP 3: [REDACTED] Sorry, but you’ll have to get the 38-page report for this one, which reveals how to build a practice marketing system that helps you GROW new patients, HIRE the best people, and achieve healthy PROFIT margins.
MARKET2GROW™ : WHAT THE TOP 10% OF CLINICS DO DIFFERENTLY (continued) I’m going to give just a slice of what Market2Grow ™ is going to teach you…But really, you should head over to YouTube, type in “Market2Grow”, and watch the 69-minute video. But here’s what the top 10% of clinics do DIFFERENTLY than you (and why they’re winning…) STEP 1: Vision The most successful clinics have a clear and actionable vision for their practice. They don’t just see where they are today but envision where they want to be in the future. This vision includes everything from patient volume and clinic operations to marketing strategies and staff acquisition. STEP 2: Leverage Branding + Marketing To attract new patients, top talent, and better-paying insurers, these clinics focus heavily on branding and marketing. They don’t just rely on word-of-mouth; they employ sophisticated digital marketing techniques to enhance their online presence and build trust in their communities. They also put a large emphasis on developing and nurturing their patient list of current and past patients. As you grow, you can scale the marketing to your patient list to compound patient retention, referrals, and reactivations. The good news is that you don’t have to be a giant clinical practice with millions in marketing investment to be able to compete.
SCAN THE CODE OR VISIT Market2Grow.Net Watch the video and download the full 38-page report. Install the Market2Grow™ Practice Strategy in your business today!
1-Location PT Practice DOUBLES PATIENT VISITS after 5 Years with Practice Promotions (And Sees Consistent 10% Growth Every Year!)
Are you wondering what results you might really see if you let us install Market2Grow™ in your practice?
Well, here’s just one example.
Let’s look at Kaizen Physical Therapy, a 1-Location PT practice in Seattle. Colin Sisco, owner of Kaizen PT, is a great example of what a growth- minded PT Owner can achieve when you focus on marketing. BEFORE: Colin bought Kaizen PT from the previous owners. He was seeing 5,519 patient visits / year, but knew that he could do better, so he hired Practice Promotions in 2020.
Practice Promotions has been in our top 3 great decisions made to help Kaizen Physical Therapy grow over the past few years. They offer more than just great websites. They offer solutions (both print and digital) to help increase the number of new patients and reactivated patients. We will be with Practice Promotions for the long haul.
AFTER: • In Year 1 with PP, Colin saw 600 extra patient visits (about 10% growth from 2019). That’s $60k in additional revenue. • After 5 full years on Market2Grow™, patient visits have doubled. Most new patients are from Google Ads + his redesigned website.
COLIN SISCO Practice Promotions Customer
• 2x patients = roughly an extra $450k in revenue in 2024 vs 2019.
Intrigued? Watch the Market2Grow™ System Training and learn how we got Colin here!
Are you a PT owner who is determined to grow in 2025?
Learn how to build a practice marketing system that helps you GROW new patients, HIRE the best people, and achieve healthy PROFIT margins
STEP 1: Watch the 69-Minute
Market2Grow™ System Training
STEP 2: Get The 38-Page Report! New report reveals how the top 10% of clinics are growing new patients, attracting top talent, and increasing profitability simultaneously using the 3-pronged Market2Grow ™ system. Growth-minded PT, Rehab, & Multidisciplinary Clinic Owners with 2+ Providers who are ... Dealing with competition, low patient volume, or aren’t sure who they can trust for advertising success
Don’t trust a QR code? Fair enough. Just visit Market2Grow.Net to get the video + 38-page report. Install Market2Grow™ in your business today.
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