The Circle of Excellence program was launched in 2022 to recognize and reward the company’s top performing sales representatives – the best of the best as measured by their gross margin dollar contributions over the course of the year. When the final numbers were run in January of this year, the Top 15 Sales Reps were inducted into the 2022 Circle of Excellence. This group was invited to the 2022 Leadership Conference, where they were presented trophies at a special awards presentation during the conference. Recognizing that non-sales associates contributed tremendously to the success of the company as well, a second classification of Circle of Excellence recipients were picked based on their contributions and recommendations from their managers. These 10 Selections were also announced in January and were invited to an awards presentation and dinner, hosted by the Senior Leadership Team, at the Cook & Boardman headquarters in Winston- Salem where they received their trophies. All members of the Circle of Excellence received cash awards and were invited (with a guest) to attend an exclusive trip to the beautiful Ritz-Carlton Aruba in April of this year. The branch managers (plus guests) of the Top 5 Sales Reps were also invited to participate in the trip.
Arriving on a Thursday afternoon, our travelers signed in at the Circle of Excellence registration desk and received a welcome gift, then had the rest of the afternoon free until a poolside reception and dinner that evening. Friday morning saw our group participating in various excursions of their choice around the island of Aruba, including horseback riding, kayaking, riding UTVs in the desert, experiencing the hotel’s great spa or relaxing on the beach. Dinner was held on the beach that evening to the sound of a steel drum band. Saturday’s activities included a group sail and snorkel cruise on a catamaran to a sunken ship that was just offshore. The water in Aruba was a beautiful turquoise, and the visibility was amazing for this excursion. The evening concluded with dinner around a garden pool at an authentic Aruban restaurant that is located in a 100-year-old house. Surveys taken after the trip concluded gave the entire experience a resounding 5-Star rating, and it was our pleasure – and honor, to host this outstanding group of employees and their guests at the 1st annual Circle of Excellence rewards and recognition trip!
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