Expanding Marketing Services NEW - Social Media Support!
Circle of Excellence We made some exciting changes to the Circle of Excellence program for 2023. The number of salespeople who can qualify for the program has been increased from 15 to 20, and the Senior Leadership Picks have increased to 15 - up from 10 last year! We’re also excited to announce that the next Circle of Excellence reward trip will be to the beautiful Ritz-Carlton Grand Cayman in May 2024! Get ready to swim with the stingrays! Sales Effectiveness & Bid Win Rate Improvement Improving our bid win rate continues to be a key initiative this year. As the volume of projects bid increases, incremental improvements in win rate generates more business with little additional work. Small tweaks in pre- and post-bid processes can pay large dividends: • Identify all GCs bidding projects and respond to as many as possible (excluding credit risks, etc.) • Follow-up on all bids promptly • If winning GC wasn’t bid, contact that GC and ask to provide a submittal • If project is lost, find out why – and document the specific reason in CookBook. This information will be valuable in understanding trends and fine-tuning future submittals Social Media Social media services are now available to all company divisions through Corporate Marketing: • Design & development of divisional LinkedIn profiles • Training on social media best practices to gain followers and increase engagement • Program management, scheduling & content posting through the corporate social platform
Active social media profiles are an excellent way to increase your brand’s awareness and promote your services and solutions. The twelve C&B divisions below currently take advantage of these corporate services, and all other locations are encouraged to follow them, and contact us if you are interested in becoming active on social media.
Website Enhancements The Marketing and ECommerce teams combined forces recently to create divisional websites for all locations who didn’t have stand-alone sites and also updated some of the existing sites that needed refreshing. All of the new sites use design templates to give them a Cook & Boardman family connection, while focusing on your local markets, services and capabilities. We’ll continue to work with each division to add additional content to showcase your business, initially focusing on completed projects and unique products and services offered at your location.
Bob Settle Vice President of Marketing
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