SUMMER OPERATIONS
@skiareamanagement
@sammagazine
@saminfo
Programs & Events to be Added in the Next Two Years
25
25%
20
15
16%
10
11%
8% 8% 8% 8%
5
0
4 THE STATE OF SUMMER OPERATIONS
10 SUMMER OPS AROUND THE GLOBE
A SAM survey of North American ski area operators offers insights on summer ops activities and programming, profitabiity, and growth goals. By Sarah Borodaeff
Ski area operators from Europe, Australia, and Japan share observations about the activities and trends shaping their non-winter business. By Katie Brinton
ON THE COVER
18 VENDOR PARTNERS
Clockwise from top: Nordwandsteig, a 100-meter walkway at OK Bergbahnen, Germany; Thredbo’s mountain coaster, Australia’s first; the Mountain Lights installation at Niseko Hanazono, Japan; hikers explore Ordino Arcalís, Andorra; and Thredbo’s lift-served mountain biking.
Explore offerings and info from summer operations suppliers.
PUBLISHER’S MEMO
GET MORE FROM THE ARCHIVES
A WORLDWIDE CONVERSATION “Resorts will need to adapt to the changing expectations of travelers who are increasingly seeking unique experiences, environmental responsibility, and seamless, personalized service. Balancing these demands with the need to protect fragile mountain ecosystems and support local communities will be key to the long-term viability of mountain resorts.” Sound familiar? It’s from our colleague Joan Viladomat Cortabitarte at Ordino Arcalís in Andorra, and it sums up why we explored trends in summer operations not only in North America but also globally in this supplement. Resorts worldwide are facing the same challenges and opportunities. Start by comparing your summer operations to the results of our North American summer operations survey (p. 4). Next, check out the unique summer business pursuits of our global counterparts and their forecasts for the next 5 to 10 years (p.10). Learning from one another is key for driving progress and growth. From Summer Ops Camp (returning in 2025) to our extensive archives, SAM has been a leader in the summer ops conversation. We will continue to help bring your voices together to push our industry forward.
SUMMERTIME IS NOT SLUMBERTIME Resorts look to weddings, mountain biking, and more to bolster summer operations, a small but growing piece of the revenue pie. COASTING ALONG The mountain coaster market is expanding, and new tech is improving safety and throughput. FROM TEE TO GREEN How to improve your golf course without breaking the bank. DEFINING SUMMER SUCCESS Profit is only one piece of the puzzle. ADVENTURE PLAYGROUNDS Playgrounds can help accommodate everyone in the family without straining staff or the checkbook.
>> READ THESE ONLINE: WWW.SAMINFO.COM/ SUMMER-OPS
Olivia Rowan, Publisher olivia@saminfo.com
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