Gift of giving Interscholastic Licensing Company works with schools, churches and nonpro ts to provide a platform to sell branded products to the public. They create online shops where merchandise can be ordered, personalized and shipped straight to the customer. In the public school market, the customer is usually a local high school student or their parent. “We take the pressure off the schools. We handle the process while the schools capitalize on the sales,” Brent says. With a background in publishing, he understands that sales is key in any industry. He’s worked with companies to break into new markets, connect with consumers and grow sales. Now he hopes to do the same for schools. The driving force behind all of Ron Brent’s work is his personal faith and a belief in the power of giving. “Being able to give is a gift,” he shares. “As a Christian, that’s important to me. I think you have to keep giving to people. I try to do that. I don’t cheat them. I don’t do wrong. I keep giving.”
“BEING ABLE TO GIVE IS A GIFT.” - Ron Brent
schools remaining a place of learning rst, it’s important for public school systems to nd new revenue streams. It can serve the good of their students and help maintain themselves in the long-run as educational systems lose state funding. Brent encourages schools to own their logo, a move they have every right to make. The arrangement is bene cial on all sides. A majority of the pro t goes back to the schools, helping create opportunities and employment. The technique also demonstrates basic strategy for students who may be interested in business as a profession. “I’ve been asked to present on how to create an ecommerce store and market it,” Brent says. “It’s useful information for anyone. Students should know how to generate revenue in a changing world.”
PROFILES
47
Made with FlippingBook - Online Brochure Maker